Reach your target
audience
Capture your audience's attention with personalized advertising messages.
What is DCO and why
is it essential in a
Digital Strategy
Trusted by fast growing franchise brands
Your Banners: Dynamically Personalized
The banner content adapts to the user and their browsing context (profile, geolocation, product or weather feed, content, etc.). This allows you to deliver an infinite number of ads from a single banner.
Supporting all digital formats in your media mix ensures the consistency of your communication and brand image: display banners, native ads, responsive web and mobile, InApp, email, videos (overlay, in-screen), social, and audio.
Advantages of
DCO Advertising
Reach your target
Automate message
updates
Plan content in advance and increase your communication responsiveness.
Save on creative
costs
Automatically generate an infinite number of ads from a single digital template.
Test and optimize your message
Test different advertising messages and choose the most effective one.
Increase campaign performance
Deliver personalized and contextualized advertisements to enhance engagement and conversion.
Guided By Experts
We support you in the implementation of your DCO advertising campaign from A to Z.
After analyzing your needs, our experts will guide you in choosing the most suitable scenarios to meet your brand’s objectives. Since 2010, we have been compatible with all the technological players in the French and international advertising market: publishers, DSPs (Demand-Side Platforms), SSPs (Supply-Side Platforms), trading desks, CDPs (Customer Data Platforms), attribution platforms, visibility tools, and more.
Why Choose Us
Expert
Support
Expert
Support
We deploy a highly advanced DCO technology suite that integrates seamlessly with your existing digital ecosystem (feeds, tracking, formats, geolocation, etc.). Our team of experts accompanies you on each project to provide personalized and tailored support according to your organization's needs.
Expert
Support
OuWe deploy a highly advanced DCO technology suite that integrates seamlessly with your existing digital ecosystem (feeds, tracking, formats, geolocation, etc.). Our team of experts accompanies you on each project to provide personalized and tailored support according to your organization's needs.ru
Optimized
Digital Banners
Optimized
Digital Banners
Test different elements of your banner through our multivariate tests and choose the most effective creative combination. Instantly adapt your message during the campaign based on test results.
Optimized
Digital Banners
Test different elements of your banner through our multivariate tests and choose the most effective creative combination. Instantly adapt your message during the campaign based on test results.
Cookieless
Alternative
Cookieless
Alternative
In partnership with content publishers and alternative technology solutions to third-party cookies, we personalize your campaigns in real-time based on visited page content or user search.
Cookieless
Alternative
In partnership with content publishers and alternative technology solutions to third-party cookies, we personalize your campaigns in real-time based on visited page content or user search.
The Stages of Launching
Your Advertising Campaign
1
2
3
4
5
6
01
Scenario Creation
These are the display conditions for your different messages. We advise you on creating scenarios that align with your digital strategy (acquisition, retargeting, branding, etc.).
02
HTML5 Banner Creation
Our Creative Studio develops your DCO banners in HTML5 format, based on your brand guidelines, campaign history, and feedback. For more advanced projects, we create intelligent banners, Meta Templates, that are 100% dynamic.
03
Choose Your Ad Server
An essential tool for verifying, controlling, monitoring, and archiving the results of your digital advertising campaigns. The ad server hosts your ads and delivers them across the entire digital ecosystem, allowing you to track your media performance in real-time.
It also enables you to monitor the progress of your operations and ensure that your media buying aligns with your marketing strategies.
04
Technical Setup
We configure your DCO campaign in the ad server of your choice (through us or Google); then translate the DCO scenarios into the appropriate display of the correct banner wording and visuals.
During setup, A/B tests are implemented, and third-party tracking is integrated.
05
Testing & Validation
Before launching the campaign, we will send you a validation page for testing all the scenarios of your DCO campaign across all your formats. Once the banners and scenarios are validated, we send the redirects to the DSP or ad network for the DCO campaign to go live.
06
Monitoring & Reporting
Throughout your campaign, we monitor statistics to ensure its proper functioning. We provide a dashboard that allows you to view campaign statistics in real-time, with the desired level of granularity. We can also use Dataviz tools for better campaign monitoring.
At the end of the DCO campaign, we analyze the results by scenario and present them to you during a Business Review.
Air France déploie chaque semaine des campagnes numériques dans plusieurs pays afin de promouvoir ses destinations à travers le monde. Le défi pour la compagnie aérienne consiste à personnaliser le message en l'adaptant à chaque localité.
Nous avons collaboré avec Publicis pour développer une plateforme de gestion créative (CMP) dédiée au groupe Renault, visant à rendre les campagnes régionales de Renault plus personnalisables et à impliquer les concessionnaires dans le processus décisionnel concernant les véhicules à promouvoir. Découvrez les avantages d'une CMP à travers cette étude de cas client.
MG Motor souhaitait augmenter le nombre de visites sur ses pages consacrées aux véhicules en dynamisant ses campagnes publicitaires sur le Réseau Display de Google (GDN). L'objectif principal était de générer davantage de trafic à l'aide de messages axés sur deux types de tarification (prix fixes et leasing) et de promotions événementielles telles que les journées portes ouvertes.
Campagne d'acquisition FDJ, sur ordinateur et mobile, pour promouvoir son offre de paris en ligne « Parions Sport ».
Campagne d'acquisition de clients pour Carrefour Drive, en promouvant les moments commerciaux clés tout au long de l'année.
Campagne d'acquisition dans 3 pays (France, Portugal et Espagne) pour promouvoir les vols opérés par la compagnie aérienne Transavia. En fonction de la destination de départ, du budget et des dates de l'utilisateur, une destination sera proposée directement sur le site web de Transavia.
Decathlon, leader français sur le marché du sport, s’est appuyé sur les conseils et les solutions technologiques d’ADventori, pour communiquer sur ses nombreuses offres tout au long de l’année.
Campagnes d'acquisition visant à promouvoir l'ensemble des offres de transport de la SNCF : le réseau TER national, les tarifs promotionnels InOui, les billets TGV 1re classe et les offres spéciales Intercités.
CANAL+ nous a choisis pour le conseiller, organiser et gérer ses campagnes d'affichage numérique. Découvrez à travers cette étude de cas comment nous avons permis à la marque de personnaliser et rationaliser ses messages.
Une campagne sur les réseaux sociaux Facebook et Snapchat qui présente les matchs à venir et leurs cotes en temps réel afin d'offrir aux utilisateurs la possibilité de parier sur ces matchs.
Campagne de contextualisation sur le site web « Leboncoin » afin de mettre en avant le nouveau modèle Tuscon de Hyundai et de proposer des essais dans les concessions à l'occasion des journées portes ouvertes.
Campagne Web-to-store visant à mettre en avant les promotions en magasin sur 32 produits différents.
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