{"id":17275,"date":"2025-04-11T10:44:52","date_gmt":"2025-04-11T10:44:52","guid":{"rendered":"https:\/\/stg-balihoomicrosite-staging.kinsta.cloud\/lautomatisation-video-boostee-par-lia-vers-une-nouvelle-ere-de-la-performance-media\/"},"modified":"2025-12-03T10:50:54","modified_gmt":"2025-12-03T10:50:54","slug":"lautomatisation-video-boostee-par-lia-vers-une-nouvelle-ere-de-la-performance-media","status":"publish","type":"post","link":"https:\/\/www.adventori.com\/en\/lautomatisation-video-boostee-par-lia-vers-une-nouvelle-ere-de-la-performance-media\/","title":{"rendered":"AI-Powered video automation: Toward a new era of media performance"},"content":{"rendered":"
\n
\n

In a landscape where social media and video dominate the media mix, capturing attention has become a balancing act. Creating dozens of versions of the same spot? Not scalable and too costly. Betting on creative automation, powered by artificial intelligence? Now that\u2019s efficiency. A closer look at a technology that\u2019s redefining the rules of the game.<\/p>\n

Rethinking creative efficiency in a hyper-visual world<\/h2>\n

No sooner is one innovation adopted than another comes along. The pace is relentless. For brands, staying visible and relevant in a saturated environment is a constant challenge. Yet behind this tech race lie real levers of performance\u2014on the condition that they are clearly identified and strategically activated.<\/p>\n

Video automation, when enhanced by the power of AI, delivers on a clear promise: combining targeting precision, creative relevance, and cost control. At a time when video already accounts for 58% of display, this approach is no longer optional, but essential.<\/p>\n

CTV, BVOD, SVOD: an ecosystem in full transformation<\/h2>\n

In 2024, the French digital advertising market crossed the \u20ac11 billion threshold (+14% vs. 2023). This growth is largely driven by video\u2014especially Connected TV (CTV). Two major accelerators: SVOD (Netflix, Disney+, Amazon Prime), which surged by +312%, and BVOD (TF1+, M6+, France TV, etc.), up +33%.<\/p>\n

These new platforms offer fertile ground for precise, high-quality, and automated activations. The key lies in activating them effectively, respecting both distribution contexts and audience expectations.<\/p>\n

DCO + AI: a synergy that changes everything<\/h2>\n

Real-time personalization is no longer a luxury. It\u2019s at the heart of\u00a0DCO<\/strong>\u00a0(Dynamic Creative Optimization), which adapts messaging based on user data (location, navigation history, profile). AI enhances this mechanism: predictive analytics, smart A\/B testing, automatic variant generation\u2026 The result? More engagement, less perceived intrusiveness.<\/p>\n

At ADventori, this approach has been in our DNA since 2010. Our technology allows brands to personalize ads at scale, without compromising on quality or control. All with clear KPIs: conversion rate, completion, and viewability.<\/p>\n

\n

“The solution we\u2019ve developed restores impact to highly viewed formats (non-skippable, but more personalized), brings added value (via a CTA delivered through a QR code, for instance), and supports optimization through live tracking.”<\/p>\n

\u2014 Baptiste Bourron, Product Director, ADventori<\/cite><\/p><\/blockquote>\n<\/figure>\n

<\/div>\n

Client case: Basic-Fit boosts its acquisition with personalized video<\/h2>\n

Let\u2019s take a concrete example. For its web-to-store campaign,\u00a0Basic-Fit\u00a0partnered with ADventori to personalize two video formats. Objective: at the end of the video, display the closest gym to the viewer, from a network of 765 locations.<\/p>\n

Results:<\/strong><\/p>\n

    \n
  • +12.5% CTR<\/strong>\u00a0for the personalized version vs. the generic<\/li>\n
  • +10.3% completion rate<\/strong>, proof of stronger engagement<\/li>\n<\/ul>\n

    The campaign, managed on a\u00a0cost per view<\/strong>\u00a0basis, perfectly illustrates how a data-driven approach can drive both performance and local relevance.<\/p>\n

    BUCA DI BEPPO : personalization that whets the appetite<\/h2>\n

    Different territory, different use case. In the U.S., Italian restaurant chain\u00a0Buca di Beppo\u00a0used CTV to launch a large-scale proximity campaign.<\/p>\n

    A simple goal: bring people back to the restaurant<\/h3>\n

    With 36 locations across the U.S., the brand sought to capitalize on\u00a0CTV\u00a0(Connected TV) to increase local visibility for its restaurants while boosting reservations. The challenge? Speak to each viewer in a personalized way\u2014showing them exactly\u00a0where to go.<\/p>\n

    A smart, localized activation<\/h3>\n

    Thanks to geolocation, each ad aired on connected TV included\u2014in real time\u2014the address\u00a0and\u00a0phone number of the nearest Buca di Beppo. A dynamic display that enabled users to move instantly from discovery to action.<\/p>\n

    A tailored experience<\/h3>\n

    This approach is based on three essential data pillars:<\/p>\n

      \n
    • The user\u2019s geographic location<\/strong><\/li>\n
    • Customized messaging adapted to the catchment area<\/strong><\/li>\n
    • Contextualized visuals<\/strong><\/li>\n<\/ul>\n

      Delivered on an immersive format like CTV, these videos offered a more relevant user experience while increasing visit intent.<\/p>\n

      Video automation: a growing trend becoming mainstream<\/h2>\n

      What was once experimental is now becoming a widely accessible standard. At scale, when supported properly, personalization creates value at every step of the user journey.<\/p>\n

      At ADventori, our mission is clear: to help every brand\u2014regardless of industry or digital maturity\u2014get the most out of video automation. All within an environment where creativity is still the engine, and data, the fuel.<\/p>\n

      Ready to turn your video and CTV campaigns into real performance drivers? Book a meeting with our experts for a personalized consultation.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      In a landscape where social media and video dominate the media mix, capturing attention has become a balancing act. 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