{"id":17280,"date":"2025-05-30T10:51:36","date_gmt":"2025-05-30T10:51:36","guid":{"rendered":"https:\/\/stg-balihoomicrosite-staging.kinsta.cloud\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/"},"modified":"2025-12-03T10:55:29","modified_gmt":"2025-12-03T10:55:29","slug":"the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers","status":"publish","type":"post","link":"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/","title":{"rendered":"The COOL company announces the US launch of COOL Media, integrating its five leading digital products into a powerful new solution for advertisers"},"content":{"rendered":"<p><strong>NEW YORK, NY \u2013[27rd May 2025]<\/strong>\u00a0\u2013 The COOL company unified five advertising technology leaders \u2014\u00a0<strong>ADventori, Balihoo, COOL Media, Insticator,<\/strong>\u00a0and\u00a0<strong>OKO Digital<\/strong>\u00a0\u2014 into a single, integrated entity under its new brand umbrella. This milestone marks a bold shift toward delivering a smarter,\u00a0<strong>more collaborative digital advertising experience for publishers, advertisers, agencies, and end users across the globe.<\/strong><\/p>\n<p>Built on the shared vision of modernizing adtech with innovation, transparency, and real-time performance,<strong>\u00a0COOL Media blends the strengths of each subsidiary into one comprehensive offering<\/strong>, combining advanced AI, media execution, dynamic creative, franchise marketing, and publisher monetization.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p class=\"has-medium-font-size\">\u201cWe have spent the last year integrating our teams and our technology. Now it\u2019s a great time to move on from our siloed brands and be under our unified brand of COOL Media underneath our umbrella of the COOL company.\u201d<\/p>\n<p class=\"has-medium-font-size\"><em>\u2013 Zack Dugow, CEO of the COOL company<\/em><\/p>\n<\/blockquote>\n<p><strong>COOL Media Specialties:<\/strong><\/p>\n<ul>\n<li><strong>COOL Media\u00a0<\/strong><strong>\u2013 DCO &amp; Creative Automation\u00a0<\/strong>(former ADventori)\u00a0\u2013 A dynamic creative optimization and automation platform specializing in real-time ad personalization and data-driven storytelling, enhancing relevance across formats and screens.<\/li>\n<li><strong>COOL Media \u2013 Franchise and Multi-location<\/strong>\u00a0(former Balihoo)\u00a0\u2013 A franchise marketing solution enabling national brands to automate and scale local campaigns across markets with speed, consistency, and compliance.<\/li>\n<li><strong>COOL Media\u00a0<\/strong><strong>\u2013 Media &amp; Attribution<\/strong>\u00a0\u2013 A media and attribution solution offering cookieless measurement, audience insights, and omnichannel performance-driven media buying.<\/li>\n<li><strong>COOL Media \u2013 Publisher Experiences<\/strong>\u00a0(former Insticator)\u2013 An engagement and monetization platform helping publishers drive interaction and increase revenue through immersive ad and content tools.<\/li>\n<li><strong>COOL Media \u2013 Supply Side Platform<\/strong>\u00a0(former OKO)\u00a0\u2013 A publisher-first ad tech provider delivering tools and services to optimize ad yield, access premium demand, and simplify programmatic monetization.<\/li>\n<\/ul>\n<p>COOL Media\u2019s unified approach supports clients at every stage of the advertising journey, from planning to execution to ROI analysis, while delivering a better, faster, and more connected experience.<\/p>\n<h3 class=\"wp-block-heading\"><strong>About the COOL company<\/strong><\/h3>\n<p>The COOL company is the parent organization of five industry-leading advertising technology brands committed to reshaping digital media for the better. With expertise spanning personalization, local automation, publisher solutions, and omnichannel media buying, the COOL company empowers partners to reach audiences more effectively and meaningfully worldwide.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Press Contact:<\/strong><strong><br \/>\n<\/strong><a href=\"mailto:press@cool.co\">press@cool.co<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK, NY \u2013[27rd May 2025]\u00a0\u2013 The COOL company unified five advertising technology leaders \u2014\u00a0ADventori, Balihoo, COOL Media, Insticator,\u00a0and\u00a0OKO Digital\u00a0\u2014 into a single, integrated<\/p>\n","protected":false},"author":3,"featured_media":16663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The COOL company announces the US launch of COOL Media, integrating its five leading digital products into a powerful new solution for advertisers - baliho-local<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The COOL company announces the US launch of COOL Media, integrating its five leading digital products into a powerful new solution for advertisers - baliho-local\" \/>\n<meta property=\"og:description\" content=\"NEW YORK, NY \u2013[27rd May 2025]\u00a0\u2013 The COOL company unified five advertising technology leaders \u2014\u00a0ADventori, Balihoo, COOL Media, Insticator,\u00a0and\u00a0OKO Digital\u00a0\u2014 into a single, integrated\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/\" \/>\n<meta property=\"og:site_name\" content=\"baliho-local\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-30T10:51:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-03T10:55:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adventori.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-30-at-12.22.27-1024x339-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"339\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"pavlo.shyian@sigma.software\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pavlo.shyian@sigma.software\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/\"},\"author\":{\"name\":\"pavlo.shyian@sigma.software\",\"@id\":\"https:\/\/www.adventori.com\/en\/#\/schema\/person\/cd78defd9175e6606a3cde76b0713a26\"},\"headline\":\"The COOL company announces the US launch of COOL Media, integrating its five leading digital products into a powerful new solution for advertisers\",\"datePublished\":\"2025-05-30T10:51:36+00:00\",\"dateModified\":\"2025-12-03T10:55:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/\"},\"wordCount\":380,\"image\":{\"@id\":\"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adventori.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-30-at-12.22.27-1024x339-1.png\",\"articleSection\":[\"Non cat\u00e9goris\u00e9\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/\",\"url\":\"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/\",\"name\":\"The COOL company announces the US launch of COOL Media, integrating its five leading digital products into a powerful new solution for advertisers - baliho-local\",\"isPartOf\":{\"@id\":\"https:\/\/www.adventori.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adventori.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-30-at-12.22.27-1024x339-1.png\",\"datePublished\":\"2025-05-30T10:51:36+00:00\",\"dateModified\":\"2025-12-03T10:55:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.adventori.com\/en\/#\/schema\/person\/cd78defd9175e6606a3cde76b0713a26\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/#primaryimage\",\"url\":\"https:\/\/www.adventori.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-30-at-12.22.27-1024x339-1.png\",\"contentUrl\":\"https:\/\/www.adventori.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-30-at-12.22.27-1024x339-1.png\",\"width\":1024,\"height\":339},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adventori.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The COOL company announces the US launch of COOL Media, integrating its five leading digital products into a powerful new solution for advertisers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adventori.com\/en\/#website\",\"url\":\"https:\/\/www.adventori.com\/en\/\",\"name\":\"baliho-local\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adventori.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adventori.com\/en\/#\/schema\/person\/cd78defd9175e6606a3cde76b0713a26\",\"name\":\"pavlo.shyian@sigma.software\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adventori.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g\",\"caption\":\"pavlo.shyian@sigma.software\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The COOL company announces the US launch of COOL Media, integrating its five leading digital products into a powerful new solution for advertisers - baliho-local","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/","og_locale":"en_US","og_type":"article","og_title":"The COOL company announces the US launch of COOL Media, integrating its five leading digital products into a powerful new solution for advertisers - baliho-local","og_description":"NEW YORK, NY \u2013[27rd May 2025]\u00a0\u2013 The COOL company unified five advertising technology leaders \u2014\u00a0ADventori, Balihoo, COOL Media, Insticator,\u00a0and\u00a0OKO Digital\u00a0\u2014 into a single, integrated","og_url":"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/","og_site_name":"baliho-local","article_published_time":"2025-05-30T10:51:36+00:00","article_modified_time":"2025-12-03T10:55:29+00:00","og_image":[{"width":1024,"height":339,"url":"https:\/\/www.adventori.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-30-at-12.22.27-1024x339-1.png","type":"image\/png"}],"author":"pavlo.shyian@sigma.software","twitter_card":"summary_large_image","twitter_misc":{"Written by":"pavlo.shyian@sigma.software","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/#article","isPartOf":{"@id":"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/"},"author":{"name":"pavlo.shyian@sigma.software","@id":"https:\/\/www.adventori.com\/en\/#\/schema\/person\/cd78defd9175e6606a3cde76b0713a26"},"headline":"The COOL company announces the US launch of COOL Media, integrating its five leading digital products into a powerful new solution for advertisers","datePublished":"2025-05-30T10:51:36+00:00","dateModified":"2025-12-03T10:55:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/"},"wordCount":380,"image":{"@id":"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adventori.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-30-at-12.22.27-1024x339-1.png","articleSection":["Non cat\u00e9goris\u00e9"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/","url":"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/","name":"The COOL company announces the US launch of COOL Media, integrating its five leading digital products into a powerful new solution for advertisers - baliho-local","isPartOf":{"@id":"https:\/\/www.adventori.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/#primaryimage"},"image":{"@id":"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adventori.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-30-at-12.22.27-1024x339-1.png","datePublished":"2025-05-30T10:51:36+00:00","dateModified":"2025-12-03T10:55:29+00:00","author":{"@id":"https:\/\/www.adventori.com\/en\/#\/schema\/person\/cd78defd9175e6606a3cde76b0713a26"},"breadcrumb":{"@id":"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/#primaryimage","url":"https:\/\/www.adventori.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-30-at-12.22.27-1024x339-1.png","contentUrl":"https:\/\/www.adventori.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-30-at-12.22.27-1024x339-1.png","width":1024,"height":339},{"@type":"BreadcrumbList","@id":"https:\/\/www.adventori.com\/en\/the-cool-company-announces-the-us-launch-of-cool-media-integrating-its-five-leading-digital-products-into-a-powerful-new-solution-for-advertisers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adventori.com\/en\/"},{"@type":"ListItem","position":2,"name":"The COOL company announces the US launch of COOL Media, integrating its five leading digital products into a powerful new solution for advertisers"}]},{"@type":"WebSite","@id":"https:\/\/www.adventori.com\/en\/#website","url":"https:\/\/www.adventori.com\/en\/","name":"baliho-local","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adventori.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.adventori.com\/en\/#\/schema\/person\/cd78defd9175e6606a3cde76b0713a26","name":"pavlo.shyian@sigma.software","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adventori.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g","caption":"pavlo.shyian@sigma.software"}}]}},"_links":{"self":[{"href":"https:\/\/www.adventori.com\/en\/wp-json\/wp\/v2\/posts\/17280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adventori.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adventori.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adventori.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adventori.com\/en\/wp-json\/wp\/v2\/comments?post=17280"}],"version-history":[{"count":1,"href":"https:\/\/www.adventori.com\/en\/wp-json\/wp\/v2\/posts\/17280\/revisions"}],"predecessor-version":[{"id":17281,"href":"https:\/\/www.adventori.com\/en\/wp-json\/wp\/v2\/posts\/17280\/revisions\/17281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adventori.com\/en\/wp-json\/wp\/v2\/media\/16663"}],"wp:attachment":[{"href":"https:\/\/www.adventori.com\/en\/wp-json\/wp\/v2\/media?parent=17280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adventori.com\/en\/wp-json\/wp\/v2\/categories?post=17280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adventori.com\/en\/wp-json\/wp\/v2\/tags?post=17280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}