ADventori will attend Real-Time Advertising Summit 2016
In the last few years, programmatic advertising has completely changed the media buying landscape. Although some challenges have emerged with it, the opportunities for both advertisers, media agencies, publishers and ad tech, have regenerated the advertising industry.
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit will delve deeper into the main drivers, whilst showcasing best practices of the rapidly evolving programmatic landscape.
With the help of our expert Agenda Committee & extensive research with brands, agencies and media owners, we have put together an agenda focused on overcoming key challenges & exploring best opportunities in programmatic advertising.
Led by senior industry experts through case study presentations, interactive sessions & panel discussions, and extended networking opportunities, the two-day event will provide you a truly in-depth learning peer-to-peer platform.
Will Bishop, ADventori UK Country Manager, will speak at Real Time Advertising Summit :
The 9th of November at 5.10 pm : « How to test the ROI of your DMP before signing in blood »
Choosing and onboarding a DMP is not quick, easy or cheap. However, it can be extremely powerful for brands. Before investing, test the potential ROI of your DMP.
The technology is available to internalise retargeting, use your CRM data online, differentiate messages between clients & prospects, use 3rd party data and have a consistent communication strategy across channels. We will give you some insights on how and why this can lead to a better DMP set up in the long term.
Real Time Advertising Summit :
The 9th and 10th of November 2016 –
Courthouse Hotel Shoreditch
335-337 Old Street
London, EC1V 9LL United Kingdom