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GMF

Objectives

Acquisition, retargeting and contextualization campaign, customized according to the user’s location and profile.

Scenario

Acquisition & Retargeting

  • Applies to AUTO (car insurance) and MRH (multi-risk home insurance) offers
  • DCO on wording and visuals according to offers and periods. Message adapted to the Internet user’s conversion tunnel.

Contextualization

  • Only for AUTO offers.
  • The price of the car insurance and the model are adapted to the Internet user’s search on Leboncoin.

Crea

  • Creative redesign of the brand’s banners
  • Production of a Meta-Template
  • A/B test on visuals and CTAs

Data Used

  • User’s Location
  • Promotional and commercial offers
  • Navigation of the Internet user

Acquisition & Retargeting

Auto Offer 0 Kilometres

Acquisition & Retargeting

MRH Offer Tenant

Contextualization

Fiat 500

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