Adtrader Conference 2017
ADventori attended the 2017 edition of Adtrader Conference, the 18th of May in Berlin.
Since its debut in 2011, the Adtrader Conference continues to keep up with the current and far reaching changes in Marketing and Media, driven by cross-linked platforms and the increased use of Audience Data. Leading experts and players display and discuss latest developments and its impact on the market and involved parties.
Pierre-Antoine Durgeat, CEO and Founder, and Ludivie Vitet, DACH Country Manager of ADventori, spoke at the conference DATA DRIVEN CREATION, which you can see here :
“It is no longer enough to craft a message for a specific audience or segment. Each individual should be addressed with an ad tailored to him/her, taking into account his context and the moment it is displayed. Personalisation and data should open up new doors to creativity, where quality prevails over quantity. The opportunities for new innovative concepts are endless, and we’re excited to present you some of them.”
Also watch the interview of Pierre-Antoine Durgeat, CEO and Founder of ADventori, during the conference day :