”The Programmatic Society“, a program proposed by Michel Juvillier, invites you to hear the voices of those who make up the Programmatic market in France and elsewhere.
Meet Carole Ellouk, Deputy CEO of ADventori, during the episode:
“MASS COMMUNICATION VS DIGITAL COMMUNICATION: THE IMPORTANCE OF ADVERTISING MESSAGE”
On the program:
- Why oppose mass communication and digital communication?
- How to build an advertising message?
- Is there a performance specific to messages and can we measure it?
- Have advertisers continued their communication actions during the COVID-19 health crisis and for what reasons? What are the conclusions?
Discover the debate with Carole Ellouk (ADventori), Jérémy Derouet (Canal+), Abizar Hakimbay (Médecins sans Frontières) and Alexis Leduc (Shopper Factory).