This site uses cookies so that we can provide you with the best possible user experience. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the site you find most interesting and useful.
”The Programmatic Society“, a program proposed by Michel Juvillier, invites you to hear the voices of those who make up the Programmatic market in France and elsewhere.
Meet Pierre-Antoine Durgeat, CEO of ADventori, during the episode:
"Multivariate testing: future unmissable of digital marketing"
On the program:
- What is multivariate testing?
- What are the benefits?
- What are its uses and results?
- What organisation should be put in place to carry out this study? Which techno stack or agency should be chosen?
- What is the future of multivariate testing?
Discover the debate with Pierre-Antoine Durgeat (ADventori), Marion Gauthier (Ouigo) et Ollivier Monferran (Essity).