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[GERMAN NEWS] Programmatic Advertising – 7 aktuelle Herausforderungen im B2B

[GERMAN NEWS] Programmatic Advertising – 7 aktuelle Herausforderungen im B2B

Programmatic Advertising – 7 aktuelle Herausforderungen im B2B. Autor / Redakteur: Steffanie Gohr* / Julia Reger    Siehe auf der Website Siehe das PDF-Dokument

Programmatic Creativity / Dynamic Creative Optimization

Programmatic Creativity / Dynamic Creative Optimization

BackstageProgrammatic Creativity / Dynamic Creative Optimization LOCATION Kreativräume die wohngemeinschaft KölnOrt: die wohngemeinschaft • Richard-Wagner-Straße 39 • D-50674 Kölhttps://www.die-wohngemeinschaft.net/ Bitte bei Anreise mit dem Fahrzeug beachten: Um mit dem Auto anzureisen, empfehlen wir die Verwendung eines Routenplaners. Gebt zu unbedingt noch den Zusatz Neustadt-Süd, Innenstadt oder einfach die Postleitzahl 50674 an, da es in Köln … Continued

Besser und erfolgreicher Werben mit Dynamic Creative Optimization

Besser und erfolgreicher Werben mit Dynamic Creative Optimization

Mithilfe des Whitepapers lernen Marketer, wie sie besser und erfolgreicher mit Dynamic Creative Optimization (DCO) werben können und wie sich Data Driven Advertising effektiv umsetzen lässt.

STUDIE HERUNTERLADEN Marketing-Tech-Monitor Deutschland 2019

STUDIE HERUNTERLADEN Marketing-Tech-Monitor Deutschland 2019

Marketing-Tech in Deutschland Marketingtechnologie verändert die Art zu arbeiten. Wo wir in Deutschland stehen, zeigt die Studie mit 176 Studien-Teilnehmern und 30 Interview-Partnern wichtiger deutscher Unternehmen und wie diese mit Marketing Tech umgehen. Welche Tools, welche Strategien, was sind die Entscheidungskriterien, Herausforderungen und wo steht Deutschland in Sachen Daten, Prozesse, AdTech und Marketingtools. Studiendesign Marketing … Continued

3 questions to Raphaël Lemaitre, CTO of ADventori

3 questions to Raphaël Lemaitre, CTO of ADventori

Can you introduce us to the ADventori Tech Lab? The Tech Lab, the technological heart of ADventori, is composed of about ten people, all of whom are experts in their fields, and in the workings of the digital ecosystem. The profiles, both on the product and development side, are the result of specialized training and/or … Continued

“The travel sector and programmatic: state of the art”, interview of Carole Ellouk

“The travel sector and programmatic: state of the art”, interview of Carole Ellouk

” The Programmatic Society“, a program proposed by Michel Juvillier, invites you to hear the voices of those who make up the Programmatic market in France and elsewhere. Meet Carole Ellouk, Deputy CEO of ADventori, during the episode: “The travel sector and programmatic: state of the art” The Travel sector is one of the sectors … Continued

« THE ADSERVER NEW GUARANTEE OF ADVERTISER’S  INDEPENDENCE? », INTERVIEW OF PIERRE-ANTOINE DURGEAT

« THE ADSERVER NEW GUARANTEE OF ADVERTISER’S INDEPENDENCE? », INTERVIEW OF PIERRE-ANTOINE DURGEAT

” The Programmatic Society“, a program proposed by Michel Juvillier, invites you to hear the voices of those who make up the Programmatic market in France and elsewhere.Meet Pierre-Antoine Durgeat, President of ADventori, during the episode: “THE ADSERVER NEW GUARANTEE OF ADVERTISER’S INDEPENDENCE?” What if, after the DMP (Data Management Platform), after the DSP (Demand … Continued

“The DCO as a challenge for marketing effectiveness”, interview of Pierre-Antoine Durgeat

“The DCO as a challenge for marketing effectiveness”, interview of Pierre-Antoine Durgeat

« THE DCO AS A CHALLENGE FOR MARKETING EFFECTIVENESS», interview of Pierre-Antoine Durgeat ” The Programmatic Society “, a program proposed by Michel Juvillier, invites you to hear the voices of those who make up the Programmatic market in France and elsewhere. Meet Pierre-Antoine Durgeat, President of ADventori, during the episode : « THE DCO … Continued

GEOLOCATION IN DIGITAL ADVERTISING  : HOW DOES IT WORK?, Interview of Carole Ellouk

GEOLOCATION IN DIGITAL ADVERTISING : HOW DOES IT WORK?, Interview of Carole Ellouk

“GEOLOCATION IN DIGITAL ADVERTISING : HOW DOES IT WORK?”  INTERVIEW OF CAROLE ELLOUK ” The Programmatic Society “, a program proposed by Michel Juvillier, invites you to hear the voices of those who make up the Programmatic market in France and elsewhere. Meet Carole Ellouk, Deputy CEO of ADventori, during the episode : « GEOLOCATION … Continued

[German News] Datengetriebenes Advertising für den Mittelstand

[German News] Datengetriebenes Advertising für den Mittelstand

       “Datengetriebenes Advertising für den Mittelstand” Digital communication is unique as it allows one-to-one communications with customers, that can then be measured and analyzed. To achieve this type of direct connection, customer knowledge – also known as “first-party data” – is essential. As attractive as it is, we should not forget that these data are as sensitive … Continued

[German News] Planung von Spontaneität – Wenn Sportdaten Kampagnen Schwung verleihen

[German News] Planung von Spontaneität – Wenn Sportdaten Kampagnen Schwung verleihen

       “Planung von Spontaneität – Wenn Sportdaten Kampagnen Schwung verleihen” In digital advertising, the data-driven creative technology enables to personalise ad-banners by integrating real-time sports data. Competition schedule, live scores or even number of kilometres run by the referees… numerous data feeds are available and allow to give the campaign a narrative structure. For the advertiser, it … Continued

Digital Marketing: uniting performance and branding – by Frédéric Courtin

Digital Marketing: uniting performance and branding – by Frédéric Courtin

      “Digital Marketing: uniting performance and branding” In the 4 years since we started working with marketers, we have witnessed many online retailers change their communication strategies. Normally driven by performance, we are seeing more and more advertising campaigns being driven by branding objectives. Usually related to offline players’communication, their brand image nowdays  becomes more significance. Uniting performance … Continued

[German News] Foodora und Adventori verwirklichen erste globale Dynamic-Kampagne

[German News] Foodora und Adventori verwirklichen erste globale Dynamic-Kampagne

    “Foodora und Adventori verwirklichen erste globale Dynamic-Kampagne” Since June 2017, foodora is collaborating with the data-driven creative ad server ADventori on its digital advertising campaigns. As a result, a complete set of dynamic acquisition and retargeting campaigns, proceeded in different languages and operated in all the brand’s countries of operations.Discover more about this campaign in this … Continued

[German News] Die Daten-Regisseure: Interaktive Kampagnen als Szenarien denken

[German News] Die Daten-Regisseure: Interaktive Kampagnen als Szenarien denken

    “Die Daten-Regisseure: Interaktive Kampagnen als Szenarien denken” Data-driven creativity. Or how to think advertising campaigns as scenarios?Ludivine Vitet, ADventori’s DACH Country Manager, took stock on which real-time data is available for agencies and advertisers, and how to build dynamic campaign personalised to each single user. What are the benefits? How to conciliate creativity and performance in digital … Continued

Dynamic Creatives: Noch nicht alles Routine [German News]

Dynamic Creatives: Noch nicht alles Routine [German News]

    “Dynamic Creatives: Noch nicht alles Routine” Dynamic Creative Optimisation. How far is the market?The German Media Adzine took the stock of the subject and interviewed Hendrik Herdemerten. ADventori’s Ad Operation Manager brought some insights about the current situation and the opportunities for advertisers willing to engage one-to-one relationships with their audience. See online  See the paper capture    

The future of advertising: Personalisation  [German News]

The future of advertising: Personalisation [German News]

    “Warum in der Personaliserten Werbung die Zukunft Liegt” How can personalisation boost the campaign-performances? What are the best practices to adopt, to combine creativity and relevance for the user? Ludivine Vitet, ADventori’s DACH Country Manager, gives a the keys to succes. An article published in Adzine. See online  See the paper capture    

What is the role of a modern adserver? [German News]

What is the role of a modern adserver? [German News]

    “Was muss ein Agentur-Adserver heute können?” What are the key features of a modern adserver? To find out, the German online-media Adzine has interviewed Ludivine Vitet, ADventori’s DACH Country Manager. See online  See the paper capture    

Charmante freche Idee zum Valentinstag: Fiat 500 La petite Robe Noire [German News]

Charmante freche Idee zum Valentinstag: Fiat 500 La petite Robe Noire [German News]

  “Charmante freche Idee zum Valentinstag: Fiat 500 La petite Robe Noire”Brand Entertainement Online’s review of the Fiat 500 Valentine’s Day campaign, launched thanks to ADventori’s data driven technologySee online  See the paper capture    

IPA Bellwether Report Q3 2016 – ADventori’s Interview

IPA Bellwether Report Q3 2016 – ADventori’s Interview

  “Marketing budgets revised up to the highest rate in over two years as marketers hold nerve in face of Brexit uncertainty, reveals the IPA Bellwether report Q3 2016, released Wednesday the 11th of October.“Will Bishop, ADventori UK country manager, has been interview by ExchangeWire to comment the new IPA Bellwether Report.See online  See the paper capture 

What is really the right response to ad blocking?

What is really the right response to ad blocking?

   The 21st of September 2016“What is really the right response to ad blocking?”Ad blockers have become a phenomenon on a massive scale, one that no one in the worlds of digital or advertising can afford to ignore. The debate is raging: what can be done about ad blockers? Will Bishops & ADventori give you some insights about the … Continued

Dmexco Digital Trends: 7 Marketing Influencers Reveal Their Predictions For the Event

Dmexco Digital Trends: 7 Marketing Influencers Reveal Their Predictions For the Event

  The 12th of September 2016“Dmexco Digital Trends: 7 Marketing Influencers Reveal Their Predictions For the Event”Teradata’s review on the ongoing trends expected to come up from dmexco.  Ludivine Vitet, DACH Country Manager at ADventori, is giving her insights about our industry and the key themes of the event. See online  See the paper capture    

The rise of the ‘right place, right time’ marketer

The rise of the ‘right place, right time’ marketer

 The 12th of September 2016“The rise of the ‘right place, right time’ marketer”Will Bishop, UK Country Manager at ADventori, explains how embracing the potential of digital’s real-time data is leading to the rise of a new kind of marketer.See online  See the paper capture    

Build loyalty and increase sales through personalisation

Build loyalty and increase sales through personalisation

  8th of September 2016“Build loyalty and increase sales through personalisation”Raconteur, the special reports supplement published in The Times is reviewing the Fiat 500 Valentine’s Day campaign, launched thanks to ADventori’s data drive technology.See online  See the paper capture    

How Fiat’s “Tongue-in-Cheek” Data-Driven Creative Sold 26 Cars for Valentine’s Day

How Fiat’s “Tongue-in-Cheek” Data-Driven Creative Sold 26 Cars for Valentine’s Day

 28th of August 2016“How Fiat’s “Tongue-in-Cheek” Data-Driven Creative Sold 26 Cars for Valentine’s Day”PerformanceIn’s review of the Fiat 500 Valentine’s Day campaign, launched thanks to ADventori’s data drive technologySee online  See the paper capture    

IPA BELLWETHER REPORT Q2 2016 – ADVENTORI’S INTERVIEW

IPA BELLWETHER REPORT Q2 2016 – ADVENTORI’S INTERVIEW

 20th of July 2016” Ad Spend Predicted to Fall for the First Time Since 2013 “Will Bishop, ADventori UK country manager, has been interview by ExchangeWire for the IPA Bellwether Report.See online  See the paper capture 

IPA Bellwether Report Q1 2016 – ADventori’s interview

IPA Bellwether Report Q1 2016 – ADventori’s interview

IPA Bellwether Report Q1 2016  Will Bishop, ADventori UK country manager, has been interview by ExchangeWire for the IPA Bellwether Report.The report surveys 300 senior marketers from the country’s top companies. Consult the report on ExchangeWireor here  

WEB-TO-STORE, A KEY PLAYER IN BRAND COMMUNICATION? THE ANSWER IN 5 KEY MAJOR POINTS

WEB-TO-STORE, A KEY PLAYER IN BRAND COMMUNICATION? THE ANSWER IN 5 KEY MAJOR POINTS

Interview for VIUZ, the first daily news about digital marketingRead this article here and find out more about VIUZ80% of users plan their in-store purchases online. They do use search engines, web sites, and shop-bots, and are also influenced by digital advertising. Advertising plays a key role in gathering information whether it is ad banners or emailing. … Continued

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