Turn your brand strategy into an audience-based conversation.
Measure, test, analyze and optimize your funnel, based on every single impression.
Implement campaigns through expertise and automation.
Take control of your campaign’s ecosystem – both internally and externally.
ADVENTORI GUIDES YOU ON YOUR CAMPAIGN SET UP.
ADventori offers brands customized support, giving practical advice and operational recommendations that can be followed through and meet strategic objectives. The aim is to provide advertisers with both tactical advice and data-driven campaign management solutions. These new pragmatic support protocols boost brand performance and optimize organizational efficiency, including with media and creative partners.
Technology can accelerate and hamper brilliant advertising ideas: ADventori is now offering brands a way forward with its 2.0 consulting solution, providing “services augmented with technology” and “Technology-as-a-Service”.
ADventori uses its consulting, technical and operational expertise to offer advertisers custom solutions for rolling out their own data-driven digital campaigns.
What are the aims?
• Create data-driven campaign scenarios
• Define campaign decision trees
• Implement the corresponding dynamic digital creative kits (design and HTML5 post-production)
• Slash creative costs by producing scalable, multi-campaign HTML5 media (meta template)
• Manage campaign trafficking and tracking, ensuring that each line is useful and easy to read in a statistical report
• Improve campaign analytics by standardizing tagging plans and mirroring them to brand strategy
• Obtain reliable and comparable results through strict multivariate testing protocols and analyses
• Define the global ad serving strategy according to the brand’s organization and objectives
• Configure the brand’s ad server and implement campaign ad serving
• Measure the impact of the digital campaigns in pre- and post-test advertising studies
• Act as an interface between partners for smoother operations, streamlining knowledge-based project management on behalf of the brand (compatibility, task synchronization, schedule management)
Renault, Nissan, Air France, Médecins Sans Frontières, GMF, OUIsncf, OUIgo, Canal+ and Decathlon
are already using ADventori augmented services.
Methology & tools
ADventori offers brands customized support, providing practical advice and operational recommendations that can be followed through and meet strategic objectives.
All strategic advice is supported by a plan of action and implementation protocol.
Brands interested in improving their understanding and organizational practices also have three additional options:
• An audit followed by strategic advice
• Training in DCO*, including what to expect and potential benefits
• Workshops on operations and structure
We operate either on our own ad server or on Google Campaign Manager.