Acquisition

With ADventori’s data-driven technology you can set up creative and innovative acquisition campaigns. In order to communicate in a relevant way, some advertisers have chosen:

Discover our examples of data-driven acquisition campaigns.

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Transavia

Transavia

Objective Acquisition and retargeting campaign in 3 countries (France, Portugal and Spain) to promote flights operated by Transavia. Scenario Acquisition Affinity segments: display of offers according to the identified interests of the Internet user. Weather: > If the weather is bad: highlight the bad weather conditions and display a destination in the mild weather. > … Continued

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Ford

Ford

Objectives Acquisition and retargeting campaign, web-to-store, on desktop, to promote five models of Ford vehicles. Scenario Acquisition Depending on the user’s location, the banner displays a vehicle model and the nearest retailer and the number of vehicles available in stock. Retargeting The banner displays the car seen by the users on Ford’s website. Data Used … Continued

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Médecins Sans Frontières

Médecins Sans Frontières

Objectives Always on acquisition and retargeting campaign, on desktop and mobile, to promote donations for Médecins sans frontières (MSF). Scenario Acquisition Depending on the user’s profile (7 audience segments), the banner displays a different message Highlighting the online shop (boutique.msf.fr/fr/) and the site calling for legacies (https://leguez.msf.fr/)Multivariant testing between several images Retargeting The message and … Continued

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Nissan QASHQAI IT

Nissan QASHQAI IT

Objectives Acquisition campaign and retargeting (IT) to promote the new Qashqai diesel vehicles.Desktop & mobile formats Scenario Acquisition Depending on the user’s profile, the banner displays a corresponding Qashqai model (diesel or gasoline affinity)A/B test on the different messages of the banners. Retargeting Adaptation of the message, CTA and redirection link according to the Internet … Continued

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Drive Intermarché

Drive Intermarché

Objectives Web to store acquisition campaign. Scenario The banners display the closest Drive Intermarché to the Internet user with a promotional code relating to user’s location. Data Used User’s locationDrive Intermarché adressesWording & visuals User’s location – Brest User’s location – Baud User’s location – Avranches

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FDJ – Parions Sport

FDJ – Parions Sport

Objective Acquisition campaign to promote the FDJ’s online betting offer “Parions Sport”.Desktop & mobile Scenario The banner is adapted according to the schedule and importance of the matches previously defined by FDJ. In some cases, user’s location is activated to promote matches close to the Internet user’s position.Depending on the schedule of sporting events, three … Continued

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DECATHLON – VITAL SPORT

DECATHLON – VITAL SPORT

Objectives Decathlon acquisition campaign on desktop and mobile. Promotion of Decathlon’s “VitalSport” discovery program. Scenario Depending on the user’s location, the banner highlights the nearest store with the date on which Decathlon’s “VitalSport” discovery program is available. Data Used User’s locationAdvertiser data: visuals, wording, datesAdventori’s mapping User’s location – Ollioules User’s location – Villeneuve d’Ascq … Continued

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Universal Pictures – Comme des Bêtes 2

Universal Pictures – Comme des Bêtes 2

Objectives Multi-device video acquisition campaign: web, mobile & tablet Promoting movie “Comme des Bêtes 2”, released in cinemas on July 31, 2019. Scenario In order to maximize the teasing of the film’s trailers, the DCO made it possible to vary the content offered to the Internet user. Several videos are displayed at each exhibition. The … Continued

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SFR – RMC Sport

SFR – RMC Sport

Objective Always-on Acquisition and Retargeting campaign to promote RMC Sport digital offer. Scenario Depending on the sporting events schedule (Champions League, Premier League, Basketball, etc.) the banner displays the matches to be played on RMC Sport with: Team names and logosImages of the playersThe match schedule Data Used DatesCompetition scheduleWording & ImagesDMP Data Generic Banner … Continued

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SNCF – InOui

SNCF – InOui

Objectives Promotion of call prices for SNCF’s InOui offer.Skin Format, desktop, mobile and tablet exclusively on Leboncoin. Scenario The banners are displaying different travel offers depending on the user’s location. Data Used User’s locationImages et wordingAdvertiser data: routes and prices Skin format – User’s location – Paris User’s location – Paris User’s location – Nancy

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GMF

GMF

Objectives Acquisition, retargeting and contextualization campaign, customized according to the user’s location and profile. Scenario Acquisition & Retargeting Applies to AUTO (car insurance) and MRH (multi-risk home insurance) offersDCO on wording and visuals according to offers and periods. Message adapted to the Internet user’s conversion tunnel. Contextualization Only for AUTO offers.The price of the car … Continued

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Paris La Défense Arena

Paris La Défense Arena

Objectives Acquisition and retargeting campaign for Paris La Défense Arena. Scenario The banner adapts and displays: The next match to come in Paris La Défense ArenaThe next games of Racing 92The minimum price of the available tickets Informations date, time of the game Data Used User path (retargeting)Date and hour of the day Tag and … Continued

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Parc Asterix

Parc Asterix

Objectives Always on acquisition and retargeting campaign for Parc AstérixStandard desktop formats Scenario Acquisition: according to user’s profile, navigation’s date and user’s location, the banner is personalized in order to propose relevant offers (family, young, adult) Retargeting: the banner displays the last offer consulted by the user Data Used User’s location and travel timeDatesAdvertiser’s data … Continued

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Burger King

Burger King

Objectives Acquisition campaign for Burger King to promote its partnership with Deliveroo Desktop & web mobile Scenario Personalized messages based on the competition schedule and the user’s browsing hour. It will be different before, during, after and at halftime of the match. Data Used DateCompetition scheduleWording & images Banner displayed before the game Banner displayed … Continued

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Decathlon

Decathlon

Objectives Acquisition Campaign for Decathlon Scenario The banner will display a message that will be adapted depending on user’s location and weather. Based on these elements, a specific product is promoted in the banner Data Used User’s locationImages, textsWeather Example of banner displayed when the weather is good Example of banner displayed when the weather … Continued

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easyJet

easyJet

Objectives Acquisition and retargeting campaign for easyJet’s winter sales. Scenario Acquisition> If it uses an Analect interest segment: it will display a specific message and the relevant destination.> If the weather is bad at the user’s location: it will highlight the weather, and then displays a sunny destination.> If the weather is good: it will display … Continued

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Oui SNCF

Oui SNCF

ObjectivesAcquisition and retargeting campaignScenarioGeolocationDisplay of routes (TGV and OUIGO) from the nearest station to the Internet user.+ scenario adapted to loyalty card owners and/or DMP scenarioRetargetingPresentation of a top 3 best prices from the API OUI.sncf for the same destination on other datesMultivariant testing With or without prices // on destinations from ParisData UsedCreative template 100% … Continued

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Groupama

Groupama

Campaign goalsAcquisition and retargeting campaign for Groupama insurance, personalized depending on the user’s profile and location.ScenarioThis campaign is dynamic at different levels.CatchphraseThe catchphrase is personalized depending on the user segment (ID DBM : Client with car insurance, client without car insurance, hot prospect, cold prospect…)OfferThe offer is adapted to the user’s location, and therefore to … Continued

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Corsair

Corsair

Campaign goalAlways-on campaign for Corsair.ScenarioThe banner is dynamic at several levels.If the user’s weather is bad Weather & temperature are displayed then 3 destinations with a summer weather.If the weather is good1 or 3 top destinations are displayed without weather message.Depending on the user’s locationIf in the parisian area : Flight offerIf not in parisian … Continued

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Sofinco

Sofinco

Campaign goal Acquisition campaign for Sofinco, contextualized on Leboncoin.This campaign helps to draw user’s attention to Sofinco car loan offer, by using DCO technology and contextualization on Leboncoin (website of classified ads).ScenarioThanks to a partnership between ADventori and Leboncoin, the Sofinco’s banner display the picture and price of the car seen by the user in real-time.Data … Continued

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Michelin – Winter promotion

Michelin – Winter promotion

ObjectivesAcquisition campaign, shows the most relevant tire product.ScenarioTwo weather animations : snow and rainThe wording being selected based on temperature and geolocation.Highlighting the appropriate tire product. Data UsedUser’s locationImages, textsWeather   Alpin6 : snow zone and temperature < 7° (TRAUNSTEIN) CrossClimate : no snow and temperature < 7° (SONDERSHAUSEN) Alpin6 : snow zone and temperature < 7° … Continued

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Pays de la Loire

Pays de la Loire

Objective Acquisition campaign for the Pays de la Loire areaScenario Customized banner according to the affinities of Internet users (restaurants, holidays, sports activities, tourism…)Data Used Trading segmentImages, Texts  OenologyGreen TravelCruise ShipsParks and Gardens 

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Samsung – Galaxy Note 9

Samsung – Galaxy Note 9

ObjectiveCampaign for the launch of Samsung’s Galaxy Note 9, operated on Google CM and Studio.Desktop (IAB + Skin format) and mobile campaign.ScenariosPre-order periodTo encourage pre-orders, the banner displays :-A trade-in offer depending on the user’s current mobile device (user-agent).-A countdown  with time remaining to benefit from this offer.Launch periodThe banner displays several product USP depending … Continued

Nissan Juke Paneuropean

Nissan Juke Paneuropean

Campaign goals Acquisition & retargeting campaign in 5 countries (France, Germany, Italy, Spain, United Kingdom) for the Nissan Juke.ScenariosAcquisition Multivariant testing of several elements of the banners:Nissan Juke’s USP (Bose equipment, Around View Monitor, personalisation…)Wordings to present USPCar model colorCTA… Retargeting Message, CTA and redirect link will be adapted, depending on:Visited pages by the userIts … Continued

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Estrella – Fifa World Cup

Estrella – Fifa World Cup

Campaign goal Branding campaign during the FIFA World Cup 2018, in the United States and Mexico.  ScenarioFor each game, the skin format displays in real time:-The playing teams-The playing time-The score-The name of the scorersDynamic criteria Date & Competition scheduleWording & ImagesSport data feeds : playing time, scores, scorers skin displayed during Uruguay – France 

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Bud Light – Fifa World Cup

Bud Light – Fifa World Cup

Campaign goal Branding campaign during the FIFA World Cup 2018, in the United States and Mexico.  ScenarioFor each game, the skin format displays in real time:-The playing teams-The playing time-The score-The name of the scorersDynamic criteria Date & Competition scheduleWording & ImagesSport data feeds : playing time, scores, scorers Skin displayed during Brasil vs Mexico Skin displayed during … Continued

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Nexity

Nexity

Campaign goalAcquisition and lead generation for Nexity, a real estate company.ScenarioIn this campaign, le DCO is used to draw attention and convince to invest in Nexity’s new real estate programs. User’s locationThe user is geolocated. The banner highlights the closest city where he can find a Nexity real estate program. Messages sequencing and testThe message … Continued

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Memphis Coffee

Memphis Coffee

ObjectivesWeb to store “always on” acquisition campaign.ScenarioInform the user of the distance to the nearest restaurant.Geolocation of the restaurant nearby.Highlighting and updating promotional and commercial offers according to the offer schedule.Data UsedUser’s locationImages, textsCommercial offer: day / date / calendar    Marseille – 9 minutesParis – 5 minutesNiort – 2 minutesArras – 3 minutes 

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Bouygues Telecom – Nokia 7 plus

Bouygues Telecom – Nokia 7 plus

Campaign goalHighlighting the limited Bouygues telecom & Nokia 7 plus offer.Skin FormatScenarioDynamic skin, on desktop, tablet and mobile devices.It integrates a countdown that run until the end of the Nokia 7 plus offer. Data usedTime : date & hours Skin integrating a countdown for the limited offer.  

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beIN Sports – FIFA World Cup 2018

beIN Sports – FIFA World Cup 2018

Campaign goal Acquisition campaign during the FIFA World Cup 2018 – Standart IAB formats and skins.  ScenarioDepending on the competition schedule, the banner presents the 2 nexts matches broadcasted on beIn Sports.Dynamic criteria DateCompetition scheduleWording & ImagesBanner displayed on June the 26th, 2018Denmark/France & Australia/PeruBanner displayed on June the 25h, 2018Russia/Saudi Arabia & Egypt/UruguayBanner displayed on June … Continued

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Velux – Roller shutter

Velux – Roller shutter

 Campaign goalBranding campaign, highlighting the roller shutter of the Velux brand.IAB standards & skinsScenario The user is geolocated.The banner displays then the most relevant advantage of the roller shutter, depending on the current weather.Data usedUser’s locationWeather  Advertising message in sunny weather       Advertising message in rainy weather  

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Decathlon

Decathlon

Campaign goal Web-to-Store acquisition campaign for Decathlon in Germany.  Standard IAB Formats and skins.ScenarioThe banner displays several products within a carrousel and, depending on the user’s locations, indicates the contact details and the opening hours of the closest Decathlon store.Dynamic criteria LocationDecathlon stores informationWording & Images   Banner presented to a user in BerlinBanner presented to a user in HamburgSkin … Continued

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Pelforth

Pelforth

Campaign goalsBranding campaign for the beer brand Pelforth, which launched limited edition bottles.ScenarioDepending on the user’s location, the banner display a personalised message, highlighting the user’s area name.Data usedUser’s location  Click on the images below to launch the videosBanner displayed in BordeauxBanner displayed in DijonBanner displayed in CaenBanner displayed in Paris Banner displayed in Lille Banner and its … Continued

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E.Leclerc – Culturissimo

E.Leclerc – Culturissimo

Campaign goalsMobile campaign (web-mobile and in-app interstitial) for the promotion of the cultural events available for sale on the E.Leclerc ticketing.ScenariosDepending on the user’s location, the banner highlights the next cultural events in his town/region.Data feedsUser’s locationDayCultural events scheduleImage and wording    Click on the images below to launch the videos   For a user in UrrugneFor … Continued

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Nature et Découvertes – Mother and Father’s day

Nature et Découvertes – Mother and Father’s day

ObjectiveClick and collect campaign promoting the Nature et Découvertes’ products for mother’s and father’s day.ScenariosBanners are personalized depending on the user’s location, and present :A carousel of random offers among a wide selection of productsThe closest point of sales to pick up rapidly their purchases in storeMultivariant testing: the brand has chosen to test offers, … Continued

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Samsung – Quick Drive

Samsung – Quick Drive

ObjectiveCampaign promoting the Quick Drive washing machine – on Desktop and mobile (web-mobile & in-app) campaign.ScenariosThe banners are personalized and present diferent product USPs, depending on the user’s profile and interests, as well as on his customer journey.For each scenario, messages and CTA are A/B testedData used3rd party dataAdvertiser data (wording and images)  Click on the … Continued

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Samsung – Q-Led

Samsung – Q-Led

ObjectiveCampaign promoting the Q-Led television – on Desktop and mobile (web-mobile & in-app) campaign.ScenariosThe banners are personalized and present diferent product USPs, depending on the user’s profile and interests, as well as on his customer journey.For each scenario, messages and CTA are A/B testedData used3rd party dataAdvertiser data (wording and images)   Click on the images below to … Continued

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McDonald’s – Special deals on April & May 2018

McDonald’s – Special deals on April & May 2018

Campaign goal  Acquisition and branding campaign on web and mobile (web mobile and In-app).ScenarioEach day of the operation, the banner displays a different special offer.On specific websites, the message is adapted to the editorial topic (sports, music, cinema…).To complement the campaign and promote the special deals, different videos-ads are displayed before and during the operation.Dynamic … Continued

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McDonald’s – Campagne « Petits Plaisirs »

McDonald’s – Campagne « Petits Plaisirs »

Campaign goal  Acquisition and branding campaign on mobile – web mobile and In-appScenarioThe banners and the display different catchphrases and offers, depending on:The day of the weekThe hour of the day which is displayed directly in the advertisementDynamic criteria  Day and hourImages & WordingClick on the images below to launch the videosInterstitial displayed to a … Continued

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Samsung – Galaxy S9

Samsung – Galaxy S9

ObjectiveCampaign promoting the launch of Samsung’s new Galaxy S9 mobile phone. Desktop & mobile campaign.Scenario3 launch companion scenarios: Pre-order / Launch / Cross-sellEach creation presents a message adapted to the USP put forward, and to the user in his phase of purchase or interest.In pre-launch, a countdown is set up to encourage pre-orders.In the cross-sell … Continued

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Oui.SNCF Summer Sales

Oui.SNCF Summer Sales

Campaign goalsHighlighting TGV and OuiGO offers for summer sales.Display the most relevant offers by using DMP data.ScenarioDMP Data> If the user is known by the DMP, his top journey will be displayed.User’s location> Display the journey offers (TGV & OuiGO) leaving from the closest train station.Message sequencing> Offers are displayed following a priority order chosen … Continued

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Audi – Contextual ads

Audi – Contextual ads

ObjectiveAcquisition campaign which aims to generate traffic to Audi Used Vehicules website and promote car dealers. Contextual ad banners on Leboncoin.ScenarioBased on the user’s search on Leboncoin:The searched car model or a corresponding one is available in the nearest car dealer: the banner displays the name and visual of the car model, available stock as … Continued

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La Plagne

La Plagne

Campaign goalTo highlight in a creative way the La Plagne Ski resort and increase its bookings.Campagne desktop et mobile, In french & englishScenarioThe banner will display a message which will be adapted depending on:User’s language (FR or EN)The user’s city weather in real-timeThe La Plagne weatherThe distance between the user and the ski resortData usedUser’s … Continued

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Mini – Video

Mini – Video

Campaign goalsPre-roll video campaignAcquisition and retargetingDrive-to-Store : highlight Mini car dealershipScenarioThe video will highlight the closest car dealerships, depending on the user’s locationThe name and address of the car dealership is displayed in an overlay and the final sequence.Data usedUser’s locationAddresses of the car retailers   Click to see the video displayed to a user located in Paris   Dynamic … Continued

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Volvo

Volvo

ObjectiveAcquisiton and retargeting campaign.ScenariosAcquisition: depending on the user’s profile, the banner displays a corresponding car model; the visuals and wordings are adapted based on 4 segments (design, luxury, safety, tech performances).Retargeting: the banner displays the last car model seen by the user.Data usedAdvertiser dataWordings & visuals  Click on the images below to launch the videos  DesignSafety Luxury Tech … Continued

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Renault

Renault

Renault

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Intermarché Drive

Intermarché Drive

Campaign goalAcquisition & Retargeting campaign: to highligh the Intermarché Drive services.CRM display : use DMP data to personalise banners message.ScenarioAcquisition: displays in the banner the closest Drive Intermarché addresses.CRM display & DMP data: if the user is identified as a customer, the message will display a specific message ( Drive is same price, same quality … Continued

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Monster

Monster

ObjectiveAcquisition campaign promoting the careers website, Monster.ScenarioBased on the user’s category and location, the banner displays a carousel of offers corresponding to his profile and located in his area.Data usedUser’s locationUser’s category: Quantcast          Click on the images below to launch the videosToulouseParis   CaenStrasbourg 

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Ouigo – Summer sales

Ouigo – Summer sales

ObjectiveTeasing, acquisition and retargeting campaign promoting Ouigo’s Summer Sales.ScenariosTeasingThe banner integrates a countdown displaying how much time is left before the launch of the sales.AcquisitionBased on the user’s location, the banner displays a Ouigo offer departing from the nearest train station from the user.RetargetingThe banner displays the last Ouigo offer (date, origin/destination and price) seen … Continued

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CAMPANILE – LOUVRES HOTEL GROUP

CAMPANILE – LOUVRES HOTEL GROUP

Campanile is using ADventori’s DCO technology for communicating its brand promise. This cross-device and multi-format campaign is operated with IPG Mediabrands to promote events organised in the Campanile Hotels closed to the user, as well as the gatering offer.

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Foodora – Winter Olympics

Foodora – Winter Olympics

Campaign goalAcquisition campaign launched in 11 countries during the 2018 Winter Olympics Games.Desktop and mobile campaign (web-mobile & in-app).ScenarioDepending on the user’s location, the banner displays the corresponding country’s flag and its medals counts, updated hourly.Data usedUser’s locationMedals counts feed      FranceGermany  CanadaItaly  NetherlandsNorway

FDJ – NATIVE ADS

FDJ – NATIVE ADS

ObjectivesIncrease the number of sign-ups on FDJ’s websiteOptimize banners production costsNative advertising campaign, on MSN and La Provence websites.ScenarioThe next drawing lots date and the next jackpot’s amount displayed on the banners are updated in real-time.After clicking on the banner, redirection to a sign up form to create a FDJ account.Data usedDrawing lots and jackpots … Continued

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Bébé 9

Bébé 9

Campaign goalsAcquisition campaign, contextualised on LeboncoinDrive-to-Store5 formats : IAB, mobile & nativeScenarioContextualisation LeboncoinThe banner will be adapted depending on the user’s search on leboncoin, depending on a list of keywords chosen by the advertiser (stroller, baby car seat, highchair…)The picture and offer correspond to the user’s search.The closest Bébé9 retailers.Data usedLeboncoin data searchKeywords list / … Continued

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Orchestra

Orchestra

Campaign goalAcquisition & Retargeting campaignAims to highlight the Orchestra Club Card and its advantages.ScenarioDepending on the segment targeted or the visited pages, a different message will be displayed :Pregnant woman,Parents of a baby,Parents of a young child…& the Orchestra Club card will be presented in a different way (text & picture).Data usedTargeting & retargeting segments … Continued

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Darty – Counter attack

Darty – Counter attack

ObjectiveAcquisition campaign promoting Darty’s stores and products in Conforama’s customer catchment area.Desktop and mobile campaign.ScenarioBased on user’s location, the banner displays the nearest store’s address within Conforama’s catchment area.The banner displays randomly promotional products.Data usedUser’s locationList of Darty’s addressesList of Conforama’s catchment area          

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E.Leclerc

E.Leclerc

Campaign objectivesThe E.Leclerc campaign was part of the nationwide campaign « quiestlemoinscher.com – who is the less expensive », designed with a Drive to Store objective.By using the advertisers product feed, we were able to show real-time prices from competitor retailers, demonstrating that E.Leclerc is the best value department store in the area.Campaign setupDisplay – banner displaying … Continued

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Bouygues Telecom –  regional campaign

Bouygues Telecom – regional campaign

Campaign goalsAcquisition campaign – display and video – highlighting the 4G coverage of Bouygues Telecom.ScenarioGetting the user’s current locationDisplay a message adapted to the county : « n°1 4G coverage in XX County», « XX % of the population covered», « XXX cities covered »… Display : personalization is done on 6 display formats Video : personalization done on … Continued

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Audi – #untaggable – Video

Audi – #untaggable – Video

ObjectiveAcquisition campaign promoting the Audi Q2, pre-roll and in-read video formats.ScenarioThe video displays a dynamic wording (#Wording) corresponding to the user’s thematic: design, sport, travel, chic, buzz etc.Data usedBuying thematicsWording corresponding to the thematics    « Buzz » thematic         « Chic » thematic  « Travel » thematic 

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Nissan – 366

Nissan – 366

ObjectiveAs part of the launch of Nissan’s new Qashqai, creation of a Web-to-Store package in exclusive partnership with 366 agency.Formats: desktop 300×600 + mobile in app 320×480.Features & scenarioThe banner incorporates a video and an interactive Store Locator.The Store Locator displays the nearest car retailers and their details, once the user has clicked on the … Continued

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Renault 366

Renault 366

Campaign goalsCreation of a packaged Drive-to-Store format, in exclusive partnership with Agency 366 for Renault.Formats : 300×600 + 320×480 mobile in appFeatures and scenarioBanner integrating a video part + a drive to store part.Video3 different videos displayed in random : one by Renault car model (Kadjar, Mégane & Zoé).Drive-to-storeInteractive Store Locator, displaying car retailers nearby, … Continued

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Groupama

Groupama

Campaign goal3 campaigns for the Groupama’s services : Auto, Health & Home insuranceAcquisition, lead generation, creative optimisationContextualisation campaign on LeboncoinScenariosFor every campaign, two elements are tested:The creative idea : picture and catchlineThe CTA – 4 diffeent by campaignContextualisation – Partnership with LeboncoinWhen the banner of the Auto or Home campaign is displayed on Leboncoin, it integrates … Continued

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Quick – Suprême d’Hiver

Quick – Suprême d’Hiver

ObjectiveAcquisition campaign promoting the « Suprême d’Hiver » burgers by Quick during the winter season.Sliding Skin ad format.ScenarioThe visual and wording displayed on the skin ad are adapted to the weather and tempererature: snow, very cold, rain, cold…Data usedWeatherTemperature    Sliding Skin ad adapted to the weather: snow  Click on the player to watch   Sliding Skin ad … Continued

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Foodora

Foodora

The international restaurant delivery company has chosen ADventori’s ad serving technology for the diffusion of all its digital ad campaigns, globally.

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SNCF – TGV Weekend

SNCF – TGV Weekend

ObjectiveTo promote weekend journeys by TGV, between Paris and the South of France.ScenarioBased on the user’s location, the banner displays:A journey departing from the user’s city, to Paris or the South of FranceA mimimal price.Data usedUser’s locationAdvertiser’s data: journeys, prices, wording, etc. Location: ParisLocation: Aix-en-Provence 

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OUI.SNCF – CONTEXTUALISATION

OUI.SNCF – CONTEXTUALISATION

Campaign goalsWithin the framework of Voyages-SNCF’s change of name, to modify in an on-going campaign the name and logo in the banners, thanks to Dynamic Creative Optimization.To encourage users to chose the train over the plane.Contextualisation on flights search websites: Kayak, Skyscanner, Odigeo, as well as TripAdvisor.ScenarioBased on the user’s search:Departure/destination cities (OD)Departure dateThe banner … Continued

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LaFourchette

LaFourchette

Campaign goal Branding and retargeting campaign for LaFourchette, and Insider, its premium service. Scenario Branding Random messages of LaFourchette or Insider, adapted to the user’s location. Retargeting Depending on the visited restaurants, the banner will: Be branded La Fourchette or Insider.Integrate restaurants’ address and rate. Data used User’s locationUser’s path, browser historyRestaurants and their addressRestaurants … Continued

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Audi

Audi

Objective  Acquisition and retargeting campaign promoting Audi vehicules, contextualized on Leboncoin, La Centrale and Caradisiac websites.ScenariosAcquisition scenario: Depending on the user car search on the partner website, the banner displays a similar model of car by Audi.Retargeting scenario: The banner displays the car seen by the user on Audi’s website. When clicking, redirection to the … Continued

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Carrefour livraison express

Carrefour livraison express

 ObjectiveAcquisition campaign promoting Carrefour’s Express Delivery Service.ScenariosDepending on the user’s weather and time:Visual and wording adapted to the weatherDisplay of the estimated time of deliveryData usedTime + delivery timeUser’s locationWeather    Weather: rain – Time: 16h03   Weather: sun – Time: 09h10    Skin format, Weather: sun– Time: 12h29      

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Volkswagen

Volkswagen

ObjectiveAcquisition and retargeting campaign promoting Volkswagen vehicles.ScenariosAcquisition scenario, contextualized on Leboncoin, La Centrale and Caradisiac: Based on the user’s search or the content of the visited page, the banner displays a similar car model by Volkswagen.Retargeting scenario: The banner displays the Volkswagen car model seen by the user.Data usedLeboncoin & Caradisiac dataCar models cross-reference table   … Continued

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Neutrogena

Neutrogena

Objective  Acquisition and retargeting campaign promoting the new Anti-Acne Light Treatment Mask by Neutrogena.Scenarios Awareness scenario: The banner displays a tagline according to the target segment (12-18, 18-25 or 40-59 yo). A/B test between two different taglines for each segment. Retargeting scenario: “Promotion“ offer for website visitors and “prolongation“ offer for users who already bought … Continued

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Carrefour Toys

Carrefour Toys

ObjectiveCampaign promoting Carrefour toys. Desktop and mobile campaign. ScenarioThe banner displays a toy corresponding to the user’s segment: early age, girl, boy, board games, etc.When clicking on the interstitial, the banner displays a map indicating the nearest point of sale.Data used3rd party dataUser’s location  Segment: GirlSegment: Boy Segment: Board gamesUser’s location: RennesSegment: Early ageUser’s location: Perpignan 

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SNCF Intercité

SNCF Intercité

Campaign goal  Acquisition campaign promoting SNCF’s Intercité offers.ScenarioDepending on the user’s location, the banner displays an Intercité offer departing from the user’s city.Data usedUser’s locationOffers feed : destinations + wordings + prices   Departing from Caen  Departing from Lyon  Skin format, departing from Paris: Clermont-Ferrand      

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Seat – Ventes Privées

Seat – Ventes Privées

ObjectiveAcquisition and retargeting campaign promoting Seat’s Private Sales and encouraging online registrations.ScenariosAcquisition scenario contextualized on Caradisiac: Based on the user’s search on Caradisiac, the banner displays a similar car model by Seat with its matching percentage of promotion.Redirection to Seat’s Private Sales registration page.Retargeting scenario: For users already registered on Seat’s Private Sales website, the … Continued

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Cdiscount

Cdiscount

ObjectiveAcquisition campaign, exclusively in site skin ads promoting the « Unbeatable Offers » by Cdiscount.ScenarioThe skin ad displays a countdown showing how much time is left to take advantage of the offers displayed.Two offers are displayed randomly amongst the product feed, with their available stock.When clicking on:The skin header, redirection to the “Unbeatable Offers” general pageOne of the … Continued

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Eurobet

Eurobet

ObjectivePromotion of Eurobet’s online sports betting service. Desktop & mobile campaign, launched in Italy.ScenarioBased on the competition schedule, the banner displays:Date + hourTeams’ name + logoBetting oddsWording is adapted to the different actions of the match, based on pre-defined scenarios.Redirection to the match betting odds’ page on Eurobet’s website.Data usedSport feed (score, goals, actions, etc.)Betting … Continued

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Honda – 366

Honda – 366

ObjectiveCreation of a Web-to-Store package in exclusive partnership with 366 agency, as part of Honda’s 1M kilometers warranty offer.Formats: desktop 300×600 + mobile in app 320×480.Features & scenarioThe banner integrates a visual + video at the top and a Web-to-Store feature at the bottom.Visual: 3 different visuals of car models displayed randomly (Civic, Jazz, SUV).Web-to-Store: … Continued

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OptimHome

OptimHome

ObjectiveAcquisition campaign promoting OptimHome’s estate services, contextualized on Leboncoin.ScenarioBased on the postal code of the user’s search for a real property on Leboncoin, the banner displays the name and the picture of a realtor working in the search area. Data usedLeboncoin search dataRealtors feed : name + photo + location   After a search for a real … Continued

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Campanile

Campanile

Campaign goalsBranding and acquisition campaign on desktop, mobile, video and skin formatsScenariosDepending on the date, the hour and the geolocation of the user, the ad displays the restaurants or the events organised nearby :On desktop and mobile: a Vpaid video composed of a dynamic slide followed by an advertising spotOn mobile (in-app): a dynamic banner … Continued

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Heineken

Heineken

Campaign goalAcquisition campaign promoting the new Heineken beer with no alcohol: Heineken 0.0 by playing on the fact that you can drink it at anytime of the day.ScenarioThe banner displays the time of the day and the message is adapted to the time slot:Generic message in the morning : « where we want, when we want »Personalised … Continued

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FDJ – Euromillions

FDJ – Euromillions

Objectives Increase the number of sign-ups on FDJ’s websiteOptimize banners production costsScenarios Always-on campaign Next drawing lots’ date and the jackpot’s amount are updated automatically. Contextualisation on leboncoin The message and image displayed are adapted to the visited category on leboncoin: real-estate, job, automotive etc. Data usedFeed of drawing lots’ dates and jackpots’ amountsLeboncoin data  … Continued

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Massif du sancy

Massif du sancy

Campaign goalsAcquisition campaign promoting the Sancy Massif.ScenarioThe message and visual are adapted to the target segment: family, senior or sport.Depending on the user’s location, the banner displays the travel time to the Sancy Massif in a maximum radius of 150km.Dynamic criteriaUser’s location3rd party data       Example 1  Sequence 1 adapted to the family segment  Sequence 2 adapted … Continued

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Service Civique

Service Civique

ObjectivesAcquisition campaign showcasing the missions offered by the Service Civique’s agency by department. Multi-device campaign: desktop and mobile. ScenariosThe offer is adapted to the user’s location: Number of missions available in the user’s department by category (random choice: health, sport, environment etc.)The visuals are adapted to the selected category. Data usedGeolocationList of offers by category … Continued

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Foodora – Always on campaign

Foodora – Always on campaign

Campaign goalsWorldwide and multilingual acquisition and retargeting campaignOn desktop, web-mobile and in-appTo support Foodora’s continual geographical expansionScenariosAcquisition (Canada only) & Homepage retargeting: Depending on the user’s location, the banner displays 3 random restaurants from the top restaurants of the city.Product retargeting: The banner displays the restaurants consulted by the user on Foodora’s website, as well … Continued

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Voyages-Sncf – Contextualization

Voyages-Sncf – Contextualization

Campaign goalsMotivate the user to choose train over plane.Contextualization on Liligo, Kayak and Skyscanner (flight comparators) on 130 origins/destinations, as well as TripAdvisor..ScenarioDepending on the user’s search:Departure city/ destinationDeparture dayThe banner displays:A picture adapted to the destination,The same journey but with a Voyages-sncf offer.The price, up to a specific level :The price on a close … Continued

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Domino’s – In-banner video

Domino’s – In-banner video

ObjectivesAcquisition campaign promoting the download of Domino’s app. Mobile campaign with in-banner video. ScenariosThe message is adapted according to the time of day:During delivery times, incentive to order via the app.Outside delivery times, incentive to download the app.Data usedDelivery hours    10 am: incentive to download the app          7 pm: incentive to order via the app     

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Das Welt Auto

Das Welt Auto

Campaign goalsTo display a contextualized native ad depending on the user’s search.Scenario1) The native ad is only displayed if the user makes a research on keywords listed by the advertiser2) Based on the user’s search, the banner will display:The image of the most relevant car modelThe number of car of this category, available in close … Continued

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Europcar

Europcar

Campaign goalsRetargeting & Acquisition campaign – since 20th March 2014.Attract the attention of the users who did not complete the rental process and display the most relevant offer.International campaign : 5 campaigns / 7 languages / 10 countriesDisplay and Mobile ScenarioScenario divided in 4 levels Acquisition Display a message/offer depending on the targeting. Retargeting Website … Continued

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Orange – Campagne Big Noël

Orange – Campagne Big Noël

Campaign goalsYear-end communication to highlight Orange’s thematic offersAcquisition & Branding campaign on web and mobile (mobile web & in-app) digital : IAB formats, video & richMulti-variant testingScenariosThe banner is personalised according to the user’s interest : for each affinitive segment (fiber, sports, music…), multi-variant testing of the message and the proposed offer8 creative masters – … Continued

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Parions Sport

Parions Sport

Campaign goalAcquisition & retargetingScenarioThe banner changes depending on several points :User’s location : The closest soccer team will be displayed ( OM, OL or PSG )Planning : date of the next match will be presentedOdds : types of bet & winnings possibility are adapted to the match’s odds In case of retargeting, the 1st sequence … Continued

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Wonderbox

Wonderbox

Campaign goalSuggest Wonderbox gift box adapted to the user’s preferences.Reinforce campaign with several special offers.ScenarioPersonalization of the message and the offer, depending on the trading segments defined by the agency.Push promotional offer according to timing before Christmas.Dynamic criteria3rd party Data/ Trading segmentsBox list by categoryPromotional offers planning              

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Voyage privé

Voyage privé

Campaign goalsLeads generation campaignScenariosA/B test on 3 different scenarios:1. Yield management ScenarioUser location, then display of the closest airport top destinations + mention of the time left before offer ending « Only 4 days left ».2. Discount ScenarioIdem but with the mention of the possible savings « Save up to 386€ ».3. Non DCO ScenarioWith a generic offer with … Continued

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Center Parcs

Center Parcs

Campaign goalAcquisition campaign highlighting all the Center Parcs offers.ScenarioA/B test of 2 scenariosReal-time weatherThe user’s city temperature & weather is compared to the temperature of the Center Parcs swimming pool: « While it’s 8° in Rennes, the Aqua Mundo’s water temperature is 29°”.The offer is adapted to the user’s segment: family with baby, senior…User’s locationThe … Continued

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Mini

Mini

Campaign goalAcquisition & retargeting campaign on desktop & mobile + multi-variant testingScenarioAcquisition & RetargetingDisplays one combination by cookie pool : car model / colour / CTA / camera angle / intro (or not).On every impression, a different USP is displayed.Animation only starts when the banner is visible.Retargeting : The CTA remains ” Book a drive … Continued

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Pierre & Vacances

Pierre & Vacances

Campaign goalAcquisition & retargeting campaign highlighting Pierre & Vacances Ski resorts residences.ScenarioThe banner is personalised, according to:The weather: Different catch line depending on whether it is snowing or clear blue sky in the ski resort.The segment/target: Messages and pictures adapted to the targeted segment (family with kids, young adults…).The resort offer: Random display of several accommodations matching the … Continued

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Société Générale

Société Générale

Campaign goalsTo make people aware of the various advantages of the Societe Generale apps.To draw attention differently by contextualizing the banner on Teleloisirs (TV guide).Mobile and desktop campaign.ScenarioThe banner displays :The tv show category: serie, movie, entertainment…Time remaining before the tv show startOne of the Societe Generale’s app advantage, randomly.Data usedPath on the Tele loisirs … Continued

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Eurosport –French Football Cup

Eurosport –French Football Cup

Campaign goalsWeb and mobile (web-mobile & in-app) self promotion campaign for Eurosport, on Eurosport’s website and app.Promotion of the Eurosport Player offer during the French Football Cup.ScenariosDepending on the competition schedule, the banner displays for one of the upcoming games:The teams namesThe stage of the competition (quarters, semi-finals, endgame…)The game timeData usedCompetition scheduleWording Click on the … Continued

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BMW – xDrive

BMW – xDrive

Campaign goalTo highlight the BMW xDrive technologyDisplay et mobile interstitial.ScenarioThe dynamic banner is driven by the user’s weather:Picture: snowy, rainy or sunny weatherText: displays the city, the temperature and weather conditionsData usedUser’s locationWeather and temperature  Click to display the banners    

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Verisure

Verisure

Campaign goalAcquisition and retargeting campaign to present Verisure anti-theft systems.Display & Mobile campaign.ScenarioAcquisitionThe message changes, depending on user’s location, displaying information about thefts in his area. “+10% of burglaries in Auvergne this year”.RetargetingThe message displayed is adapted to the user path on the Verisure website.3 random pictures of the anti-theft system are displayed in the … Continued

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La Poste – Mon Timbre en Ligne

La Poste – Mon Timbre en Ligne

Campaign goalsAcquisition and retargeting campaign for the “Mon Timbre en Ligne” service from La PosteScenariosThe message of the banner is adapted depending on :The user’s progress through the conversion funnel (DMP segments)The weather at the user’s locationData usedUser’s location and weatherAdvertiser’s DMPWording and images    “Cart abandonment” retargeting – snowy weather   Retargeting – Cloudy weather    Acquisition – Sunny weather  “Cart abandonment” … Continued

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Transavia

Transavia

Campaign goalsAcquisition and retargeting campaign for Transavia AirlineScenariosAcquisitionDisplay flight offers related to the user’s interests, determined by the Travel Audience segments.RetargetingIf no flight researchDisplay of top selling offers, with a departure at the closest airport.If flight researchDisplay of the flight searched+ related flights. Post click, redirection towards the website, with prefilled dates.Data usedData feed synchronization … Continued

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Norauto Winter

Norauto Winter

Campaign goalHighlight Norauto’s Winter offerDynamic skins and display, adapted depending on the weather.ScenarioUser’s locationDifferent animations and offers depending on the user’s weather : coldness, rain or snowIntegration of the closest Norauto center addressData usedUser’s locationWeatherNorauto center addresses   Drop in temperature   Snow prevision Drive-to Store banners      

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TOTAL

TOTAL

Campaign goal Acquisition & retargeting campaign Scenario Acquisition : the banner display different branding messages, randomly.Retargeting : the different products visited by the user are displayed in a carousel banner. Dynamic criteria Browser historyOffer : wording and price       Acquisition   Retargeting      Acquisition   Retargeting 

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Bien Ici

Bien Ici

Campaign goalsAlways on acquisition and retargeting campaign for Bien Ici, on web and mobile-webScenariosAcquisition : Depending on the user’s profile (new acquisition, purchase or rent affinity) and his location, the banner displays the top 3 of corresponding real estate properties.Retargeting : Depending on the location and the type of properties researched by the user, the … Continued

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OuiGo

OuiGo

Campaign goal Acquisition & retargeting campaign for OuiGoScenario Acquisition : depending on the user’s location, the banner displays a OuiGo offer with a departure from the closest train station.Retargeting : the banner display the OuiGo offer (date, arrival city and price) researched by the user. Dynamic criteria User’s locationBrowser historyOffer : wording and price     Acquisition – User located … Continued

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Système U

Système U

Campaign goalsDrive-to-Store : Highlighting ephemeral offers to incitate the user to go to Systeme U retailers.Multi-device : Desktop & MobileScenarioUser’s locationDisplay available promotional offers in the closest retailerEvery week, update of the offers and their prioritizationAfter click, redirection towards retailers landing pageTracking of products and retailers displayed13500 scenarios / 67 500 creatives displayedData usedAdvertiser feed … Continued

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ORPI – Estimation

ORPI – Estimation

Campaign goalOrpi acquisition campaign, highlighting its property valuation service.Optimization of the funnel conversion thanks to an interactive bannerScenario In an interactive banner, the user can enter the address and the type of property he would like to estimate.Post click, he is redirected towards a landing page integrating the given property data.Data used Transmission of the … Continued

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VISA

VISA

Campaign goalAcquisition campaign highlighting:The fact that the Visa credit card is easy to use when traveling internationallyThe “Visa Travel” app.Scenario Depending on the trading segments, the London, New-York, San Francisco, Miami or Los Angeles scenario will be displayed, with the corresponding arguments.Data used Trading segments    Los Angeles Miami   London New York  New York

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Orpi – Contextualization

Orpi – Contextualization

Campaign goalAcquisition campaign for Orpi, contextualised on the Leboncoin website.Scenario The banner displays: 3 properties located in or close to the city searched by the user on Leboncoin website.If no city has been indicated : 3 properties close to the user’s locationOn the last slide, a map with the user’s location is displayed + the … Continued

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Maalox – Sanofi

Maalox – Sanofi

Campaign goals Interactive branding campaign for Maalox Display, skins, mobile Scenario Interactive banner inviting the user to play « Tic Tac Toe ». Adapted skins on websites as lequipe.fr or letudiant.fr Icons and text adapted depending on the website thematic: soccer ball, alarm clock, envelop, flame. Data used User’s interaction Websites thematic Click on the banners to see … Continued

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Accor boost

Accor boost

Campaign goalInternational acquisition campaign, displaying hotel offers in several cities.ScenarioThe banner text is automatically adapted to the user’s language.The offer (among a choice of 9 cities) is displayed depending on the user’s profile, or affinities.The price displayed – updated every 24h – will be the cheapest of the chosen city.Data usedLanguages : english, italian, spanish, … Continued

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DARTY – SUMMER

DARTY – SUMMER

Campaign goalAcquisition and drive-to-storeWeather sensitive campaignScenarioThe offer displayed will depend on the temperature at the user’s location.Data usedUser’s locationTemperature       

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VOLVO

VOLVO

Campaign goal Acquisition and retargeting campaign to promote the new Volvo V40 in GermanyScenarioAcquisition: 10 different displayed messagesRetargeting: The banner and the message evolve depending on the user’s progress through the conversion funnelDynamic criteria  Browser historyImages & wordings     Banner displayed after the visit of the Volvo V40 Homepage  Banner displayed after the visit of the Volvo … Continued

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SNCF – Première Classe

SNCF – Première Classe

Campaign goal  Acquisition campaign to promote SNCF’s TGV 1st Class, on web and mobileScenarioDepending on the user’s location, the banner displays a TGV 1st Class offer with a departure from his city.Dynamic criteria  User’s locationSynchronization with the advertiser offer feed : destinations, wording and price LYON  RUFFEC   BREST  PARIS 

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Dacia

Dacia

Campaign goal  Acquisition “Web-to-Customer” campaign to encourage users to test the Dacia models of customers taking part in the operation.ScenarioDepending on the user’s location, the banner displays :The number of vehicles available for a test in his areaThe model fitting with the first available vehiclePost click, the user is redirected to a prefilled test-drive formula, … Continued

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Figaro Premium

Figaro Premium

Campaign goalsAcquisition campaign to promote Le Figaro Premium towards French speakers abroad, in more than 50 countries.ScenariosDepending on the location, the banner displays :The user’s town and its pictureThe offer’s availability hourDynamic criteriaLocationTown : wording and imageAvailability hours   Message displayed for a user in Sydney  Message displayed for a user in Washington Message displayed for a user in … Continued

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Skoda Fabia

Skoda Fabia

Campaign goalSkoda Fabia acquisition campaignHighlight the new Skoda equipment: The fatigue detectionScenariosThe message evolves depending on the hour of the day.Dynamic criteriaHours of the dayWordingMessage displayed between  midnight and 06 amMessage displayed between noon and 6 pmMessage displayed between 06am and noonMessage displayed between 06pm and midnight

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Bluewater

Bluewater

Campaign goal  Adserving for Bluewater acquisition campaign in UKWeb and Web MobileStatisticsTracking of all the – post click – visited pages on the Bluewater website     

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Fnac

Fnac

Campaign goalFnac acquisition and retargeting campaigns : books and TVScenarioAcquisition : different books are randomly displayed in the banner, based on a selection modified every week.Retargeting : Display visited TV models + a selection of the top sales.Highlight the “Click&Collect” serviceDynamic criteriaSynchronization with the advertiser feed : Images + Price of the productsVisited pages            

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Allianz

Allianz

Campaign goal  Allianz Acquisition and display CRM campaign ScenarioThe banner and the message evolve depending of : The user’s progress through the conversion funnelThe user’s location and its current weatherDonnées activéesAdvertisers DMPUser’s locationWeatherImages & WordingPrice offer User who never made a price request, living in the mountainsUser who already got a quotation, while good weather 

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beIN Sports

beIN Sports

Campaign goalbeINsports acquisition campaign during the Euro 2016 – European Football CupScenarioDepending on the competition schedule, the banner displays :The matches of the day and the day afterThe presenters’ names and photosThe broadcasting channel (beINSports 1, beINSports 2 …)Dynamic criteriaDateCompetition scheduleWording & Images  Banner highlighting the matches of the French Team Banner displayed on June the 11th … Continued

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Aéroport Marseille – Provence

Aéroport Marseille – Provence

Campaign goalAcquisition campaignMulti-variant testingScenariosDistance scenario : the catchphrase will be automatically adapted to the user’s distance to the airport.Weather scenario : the catchphrase will be automaticallyadapted to the weather of the selected destinations.Multi-variant testing of the offers and the catchphrases.Dynamic criteriaUser’s location / WeatherProduct feed Depending on the distance to the airportAIX-EN-PROVENCE  ARLES Depending on the destination weather RHODES  NAPLES    

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Franprix

Franprix

Campaign GoalsAcquisition and Drive-to-store Franprix campaignWeb and MobileScenarioThe banner displays :The different product and the related discountThe closest retailer’s addressDynamic CriteriaLocationRetailers addressProduct : Image and discounts        

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Renault Zoé

Renault Zoé

Renault Zoé

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Nissan

Nissan

Nissan

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Voyages Sncf

Voyages Sncf

Campaign goalsInternational acquisition campaign ScenariosPropose to the user the top sales depending on the country in which he isBackground are adapted to the country7 countries / 6 languages / 9 campaign scenarios: Germany, Spain, Belgium, Luxembourg, Swiss, Netherlands and Italy.Differentiated click : the post-click opens to a reservation page prefilled.Data usedLanguage switching managementPricesDeparture / ArrivalPicture / … Continued

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Voyages SNCF

Voyages SNCF

Optimization of the production cost of the creatives, message and offer adapted to the user’s location, multilingual campaign… Voyages-sncf campaign, realized in partnership with Netbooster, handles cleverly the ADventori’s data-driven technology.

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Vicks

Vicks

Campaign goal Acquisition campaign.ScenarioThe banners is displayed only for the users located in geographical areas identified as “flu epidemic”. Dynamic criteria  User’s location“Flu epidemic” data feed               

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Ooshop

Ooshop

Campaign GoalsAcquisition campaign driven by the weather, on the LeBonCoin.fr website.Skins and companion format (300X600)ScenarioPassbackUser’s LocationCampaign will only be displayed to user’s who are in an area where it is rainingDynamic CriteriaUser’s locationWeather   SKINS 

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Club Med

Club Med

Campaign goalsThe Club Med campaign, Acquisition and Weather Sensitive was part of the nationwide campaign « Besoin d’un break », and was designed to promote the 4 premium villages of the advertiser.Campaign setupThe campaign is based on the weather. The first frame displays the temperature in real time of the city where the user is located, and … Continued

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Volkswagen

Volkswagen

Campaing GoalAcquisition campaignScenarioVolkswagen, official Partner of the France National Football Team.It uses the different actions of the match France-Serbia to communicate on several offers (Pack, Gamme).10 scenarios up to respond to each action.Data feed usedMatch actions data feedSynchronization with TVTY   YELLOW CARD  HALF TIME   GOAL OF BENZEMA   VICTORY FRANCE 

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Kaufman & Broad

Kaufman & Broad

Campaign GoalsAcquisition & RetargetingLead generation for a real estate company in Ile de FranceScenarioAcquisition : Display the closest offers depending on the user’s locationRetargeting : Display the user’s last visited property programRedirect to a dedicated web-site with location-based offersDynamic criteriaUser’s locationDiscount / Product / Picture data-feeds     ACQUISITION, DEPENDING ON THE USER’S LOCATION       RETARGETING : DEPENDING ON THE … Continued

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Sofinco

Sofinco

Campaign goalAcquisition campaign displaying a personalized and contextualized message, depending on the user’s search on leboncoin.frScenario The banner will display a contextualized loan offer using :The item’s category : auto, real-estate…Its price and its pictureDynamic criteriaUser’s search on the website : price, category…      ACQUISITION AUTO LOAN SOFINCO  ACQUISITION PERSONAL LOAN PLAYSTATION 4   RESEARCH EXAMPLE  

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Mazda

Mazda

Campaign goalsMazda Drive to store campaign with video pre-roll on TF1, M6, Teads, GTMD networks.Campaign setupLocation based message displaying the closest point of sales.3 messages: « your retailer », « try it » and « experience it »Data usedLocalization33% SoV repartition     

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Compagnie des Alpes

Compagnie des Alpes

ContextThe “ Compagnie des Alpes ” (CDA) is a world leader in the ski resorts market and the n°4 of the European leisure destinations. Following the strategic advice of Performics, ADventori has been asked to propose a one-to-one personalized experience by contextualizing display campaigns of CDA’s French and Belgian leisure parks.This campaign will be set … Continued

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Nexity

Nexity

Relevance of promimity is undeniable in real estate. Discover the campaign Nexity, using user’s location to personalise its banners.

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CHARLES ET ALICE

CHARLES ET ALICE

Campaign goalCharles & Alice acquisition campaignMulti-variant testingScenarioDisplays a different message depending on:WeatherTiming / HoursRandom display of:Charles & Alice ProductsWordingsCTACampaign optimization after evaluation of every elementDynamic criteriaLocation & WeatherTiming / Hours  Time from 7am to 11am  Time from 4pm to 6pm   Weather Sunny  Weather Sunny Spell  

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Domino’s Pizza : beIN SPORTS

Domino’s Pizza : beIN SPORTS

Campaign goalDomino’s Pizza acquisition campaign including an offer beIN SPORTS or Fox VOD.ScenarioDepending on the day of the week, and sporting events in progress, the user is offered a free VOD offer or a beIN SPORTS access to watch a match of the Champions League. Dynamic criteriaDate and timeCounter of available menusData feed product film … Continued

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Accor

Accor

Campaign goalsThe Accor campaign was design to promote the availability and the service quality of Accor hotels in 5 European cities, for all budgets.Campaign setupThe setup is composed of a banner « city » and a banner « hotel ».The banners, thanks to the product feed, are retrieving the amount of available hotels in each cities / country, and … Continued

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HONDA

HONDA

Campaign goalAcquisition campaign – Web to Store – Multivariant testing.ScenarioFor each banner, the closest retailer address of the user is displayed.Multivariant testing based on key selling points « magic seats » or « sunroof ». Dynamic criteriaLocation based adRetailer addressesCreative scenarios   Seat Scenario Caen  Roof Scenario Poitiers 

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IKEA

IKEA

Campaign goalsAcquisition campaign web-to-store oriented: increase in-store sales on specific Ikea products.Campaign setupA range of products is presented to the user.Depending of the user location, the banner displays the nearest store, among the 30 Ikea stores in France.IAB standards and Rich with full dynamic background takeover of Orange.frDynamic criteriaUser’s location CAMPAIGN 2016 ORGANIZE YOUR LIVING 2016 CAMPAIGNTOULOUSETHIAIS APRIL 1 … Continued

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Histoire d’or

Histoire d’or

Retargeting campaign

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BMW i3

BMW i3

Campaign goalsThe BMWi3 was created to raise the awareness of the new electric car of BMW, focusing on autonomy and using the charging carsharing system in France. ADventori helped to designed the campaign with 7 different creatives scenarios.ScenariosUsing the user’s location. The banner retrieves the good scenario based on his/her location (Autolib in Paris, journey … Continued

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Voyageprive.com

Voyageprive.com

Campaign goalsCreate a versioning scenario for voyageprive.comCampaign setup4 different segments: holiday vouchers, price, luxury and after sales service.18 scenarios implemented for each segment.Dynamic data feeds usedPicture/backgroundContent/dialogue HOLIDAY VOUCHER PRICE  LUXURY  AFTER SALES SERVICE    

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AXA Assistance

AXA Assistance

Campaign goalsAXA International campaign of Brand Awareness and Retargeting.ScenarioDepending on the user’s location:Displays offers matching with the user’s country.The message is translated in the right language with the right currency.Different message in acquisition and in retargeting.Post-click returns a page with the right language.Dynamic criteriaUser’s locationLanguage, Currency, changeCampaign elements : (price, visual…)    ACQUISITION – FRANCE RETARGETING – SPAIN  ACQUISITION – UK  RETARGETING … Continued

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Viking

Viking

Campaign goalDrive-to-Store campaign, contextualized, adapted to user’s research on leboncoinScenarioThe banner is only displayed if the user makes a research on keywords listed by the advertiser (lawn mower, chainsaw…)Based on the user’ search, the most relevant item will be displayed along with the closest dealershipDynamic criteriaSearch data in LeboncoinList of key words and associated models … Continued

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EASYVOYAGE

EASYVOYAGE

Campaign GoalsAcquisition & RetargetingScenarioAcquisition : Carousel displaying 4 out of the 100 most researched flights on EasyvoyageRetargeting : Display the offer matching to the user’s last researchDynamic criteriaDates and destinationFlight priceDestination picturePartner’s logo  RETARGETING ON  INTERNATIONAL DESTINATIONS   ACQUISITION CAROUSEL ON INTERNATIONAL DESTINATIONS    RETARGETING ON EUROPEAN DESTINATIONS    ACQUISITION CAROUSEL ON INTERNATIONAL DESTINATIONS   

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HEINEKEN – EXTRACOLD

HEINEKEN – EXTRACOLD

Campaign goalHeineken acquisition campaign driven by temperatureScenarioUser’s locationThe campaign is displayed only if the user is in an area where the temperature is above 25°IAB Standards and Background takeoversDynamic criteriaUser’s locationTemperature  Temperature above 25°   Screenshot Background Takeover on L’équipe   Screenshot background takeover on Mensquare  

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EUROSPORT

EUROSPORT

Campaign goalsWeb Acquisition campaign in Germany, United-Kingdom and Spain.ScenarioDisplays in Real-Time the Roland-Garros players name to engage the Sport Intentionists to subscribe to the Eurosport Channel.Data basedSport Data feedIntentionists targeting data (3rd party)Languages : English, Spanish and German  UK  Germany   Spain  

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McDonald’s

McDonald’s

Campaign goalsAcquisition campaign for McDonald’s using the weather forecast solution on mobile in order to increase in-store traffic.Campaign setupThe user can be localized via his/her mobile phone; once done, an interstitial is displayed based on the weather forecast of his/her location, proposing a discount in a nearby McDonald.Dynamics criteriaWeather forecast feedUser’s locationTime of the day    GOOD … Continued

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Volkswagen – Coccinelle

Volkswagen – Coccinelle

Campaign goalWeb & Mobile Acquisition campaignScenario2 scenarios inspired by Tinder mechanics: Invite the user to play with the banner to submit their preferences, to help choose the Beetle that best suits the user.Data feeds usedCreative set of scenarios« Tinder » choice rulesProducts    The user clicks on the Heart or on the Cross and in the end, the Coccinelle adapted … Continued

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Bouygues Immobilier

Bouygues Immobilier

Campaign goalsBouygues Immobilier launched its new Acquisition and Retargeting campaign with ADventori.Our technology allowed them to personalise, centralise and automate their banner creation.Campaign setupThe aim was to improve the conversion rate and analyse the campaign’s performance.Data CollectionReal-time activationPresent the property closest to the user and/or the ones he visitedAnalysis and optimization of campaignsCampaign launched to cover retargeting … Continued

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Leroy Merlin

Leroy Merlin

Campaign goalAcquisition campaign for Leroy Merlin in order to increase in-store traffic.Campaign setupOffering products based on the current weather forecast and the user’s location.Dynamics criteriaUser’s locationWeather forecast feedProduct feed  MARSEILLE LYON   LILLE    

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Kiabi

Kiabi

Campaign goalAcquisition campaign from Kiabi – Drive-to-storeScenarioIndicates the user its closest point of salesData feed usedGeo-locationAdvertiser data  BREST POITIERS   

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FORD SERVICE

FORD SERVICE

Campaign goalFord Service Acquisition & Branding campaignScenarioRandom display of the 2 Ford Service offers : – Air conditioning – MotorcraftDepending on the user’s location, the banner displays a carousel presenting the nearest Ford dealers.Data feed usedUser’s locationList and adresses of Ford dealers  Motorcraft – Brest  Air Conditioning – Nice   Motorcraft – Marseille  

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Amora

Amora

Campaign goalsAmora Acquisition campaign – Web & Mobile.Supports sales of Amora range in France with lead coupons.Scenario10 weather sensitive scenarios offering different products depending on the area : Paris/Province/ Coastal areas.Data basedContextual : weather and user’s locationCreative scenarios    AUTOMATIC USER’S LOCATION   PROVINCE COASTAL ZONE   

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HUAWEI – HONOR 7

HUAWEI – HONOR 7

Campaign goalBrand and Acquisition for the launch of the new Huawei Honor 7ScenarioDisplays a countdown announcing the launching day of the new Huawei MobileDynamic criteriaTiming/Hours    Countdown   

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MICHELIN

MICHELIN

Campaign goalBranding & Acquisition campaign for the new Michelin CrossClimate tires.ScenarioAccording to the user’s location, the creative displays :The user’s cityReal-time temperature and weatherReal-time weather and temperature help to promote the benefits of the CrossClimate.Dynamic criteriaLocation based adWeather  Storm Brest  Clear Perpignan   Cloud Strasbourg  Rain Lille  

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Cewe

Cewe

Campaign goalsAcquisition & Retargeting campaign for CeweScenarioLong run campaign with relevant catchphrases, depending on the time before a specific occasion (Christmas, Valentine’s day…)Multi-variant testing sur différents visuels et accrochesDynamic criteriaDateDate of Special occasionsList of taglines depending on the time remaining    MULTI-VARIANT TESTING         BEFORE A SPECIAL EVENT      

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Costa Croisières

Costa Croisières

Campaign goalsDisplay Costa Croisière offers departing from cities near est users’ current locations. Campaign setupDynamic, real-time display of cruises departing from a city close to the user’s current location.Simultaneous display of regular and retargeting versions of ads.Dynamic data feeds usedUser’s current location   LILLE MARSEILLE 

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Feu Vert

Feu Vert

Campaign goalFeu Vert acquisition campaign on LeBonCoin.fr. Contextualization.ScenarioThe offers contained in the banner match the user’ search (keywords) in LeBonCoin.fr websiteDynamic criteriaSearch data of LeBonCoin.frLengow product feed20 keywords     TIRE    BIKE    CAR STEREO   SCREENSHOT ON LEBONCOIN – TIRE   SCREENSHOT ON LEBONCOIN – BIKE    

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PRESIDENT

PRESIDENT

Campaign goalSpecial Deal with Prisma sales agency for PrésidentScenarioDisplay the offers « tartiflette » and « fondue » under optimal weather conditions consumption: below 10 °C.Dynamic criteriaWeather trigger with the Sales AgencyPassBack outside weather conditions.  Fondue  Tartiflette   

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Du Pareil au Même

Du Pareil au Même

Campaign goalDPAM Acquisition and Retargeting campaignScenarioAcquisition – The carousel displays different top items for each impression.Retargeting – The carousel displays visited items + top items of the same category.Data feed usedTop items list by categoryUser’s path                  

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DOMINO’S PIZZA

DOMINO’S PIZZA

Campaign goalsThis acquisition and retargeting campaign was designed to increase in-store traffic for the launch of the three new Domino’s pizzas .  Campaign setup2 scenarios:AcquisitionBased on the user’s location, the banner will display the nearest store.Retargeting after cart abandonmentThe banner will display the store that has been chosen by the user.In both cases, displaying 33% … Continued

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Seat Leon I-Tech

Seat Leon I-Tech

Campaign goalsThe Seat Leon I-Tech campaign was designed for a Drive to Store objective. The purpose here is to promote the new Seat Leon ITECH, retrieve the nearest car dealership and encourage the user to make an appointment for a drive test. The campaign setup is using 2 ADventori solutions: Data-driven banners + dedicated Landing Page.These … Continued

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GROUPON

GROUPON

Campaign objectivesContextualization of Groupon ‘s offer, with an exclusive partnership with Leboncoin. The campaign focuses on Leboncoin’s data, and uses the Leboncoin category / product listing the user is currently visiting.Multi-variant testing on different scenarios and variables to optimize performance.Campaign setupThanks to the exclusive ADventori / Leboncoin partnership, the banner displays in real-time local Groupon deals matching … Continued

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BNP –  SNCF

BNP – SNCF

Campaign goalsAcquisition. Co-branded campaign BNP / SCNF : BNP offers graduates with Distinction the SNCF « young card ».Campaign setup2 scenarios, 3 creative: adapt messages before and after the results (4th of July).Before: – « Your opportunity begins July 4 »After: – 1 message for long travel distance – 1 for short (WE)User is geo-located. Depending on his location, … Continued

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Monster.fr

Monster.fr

Campaign goalsTraffic generating & acquisition campaign for monster.fr website : Pushing real-time job offers in the user area.Campaign setupThe banner displays the nearest job offers based on is locationPost-click: the user is redirected to the job offer page corresponding to his interestDynamic criteriaTwo Lengow feeds (“IT” et “Sales”) updated every hoursFully dynamic banners (display ads based on the number of deals available … Continued

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Laforêt

Laforêt

Campaign goalsAcquisition and Retargeting campaign for Laforêt + A/B testing of the presentation of the offer in the creative.Campaign setup2 creative scenarios are displayed so that the campaign can be A/B tested in order to select the best creative based on the buying strategy :Acquisition: display the “for sale” properties near the user.Retargeting:if the visited … Continued

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Bouygues Telecom

Bouygues Telecom

 Campaign goalsBouygues Telecom has launched a 100% Mobile acquisition campaign to promote its new 4G+ offer. This campaign engage users to change mobile operator.ScenariosThe user can be localized via IP.Highlighting the city where the mobile user is, to get his attention and to propose him the 4G+ offer.Differentiated click that redirects directly to the specified offer.Data usedUser’s … Continued

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BNP Paribas

BNP Paribas

Campaign goalAcquisition Campaign for BNP ParibasScenarioEncouraging consumers to use BNP Paribas account inquiry application, on the move.4 scenarios : rainy, sunny, cloudy, stormy.Data basedUser’s locationWeather  STORMY IN LILLE  RAINY IN PARIS     SUNNY IN MARSEILLE     CLOUDY IN LYON  

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Intermarché Drive

Intermarché Drive

Campaign goalWeb to store acquisition campaign for InterMarchéScenario5 scenarios depending on strategic target segmentsLocalisation: presenting the closest IntermarchéData feed usedUser’s locationCreative scenariosVarious CTA  AUTOMATIC USER’S LOCATION  TOULOUSE     BORDEAUX     LILLE   

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Peugeot – South West Region

Peugeot – South West Region

Campaign goalsAs part of Peugeot’s used car campaign «Les Jours Trop Courts» ( «Time’s running out» ), launch in the south west part of France, ADventori has developed a web-to-store solution.ScenarioFor this promotional campaign, a landing page to generate qualified leads has been set up with specific Calls to Action:«Make contact» – click takes the user … Continued

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Rowenta

Rowenta

 Campaign goalsRowenta, one of the famous SEB’s brand, launched a new air purifier Intense Pur Air. To promote it, Rowenta launched an acquisition and retargeting campaign using 2 scenarios : Web-to-Store and Brand Awareness.Scenario2 scenarios are displayed for retargeting and acquisition campaignWeb-to-Store Scenario : Presentation of the product. Then displays the nearest Darty or Boulanger store selling … Continued

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Koolicar

Koolicar

Campaign goalAcquisition Campaign for Koolicar, car rental website between private owners.ScenarioRecruiting car owners and tenants, based on the location of the user.Dynamic criteriaMessage versioningLocation based ad     CAR OWNER SCENARIO RENNES    CAR TENANT SCENARIO LYON   

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PriceMinister

PriceMinister

Campaign goalsAcquisition campaign for PriceMinister + A/B testing of the offer.The goal here is to mesure the impact of the banner on the web user in his/her buying decision.Campaign setup3 banners were developped to be tested and mesured:A banner presenting a selection of 4 PriceMinister products displaying the price to pay, the crossed out price … Continued

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Mr Bricolage

Mr Bricolage

Campaign goalsAcquisition campaign for the operation « Les Folies d’été » from Mr Bricolage. The goal is to increase in-store traffic.This Mr Bricolage campaign follows the IAB standards with an Expand format.Campaign setupThe user is offered a selection of products for the operation « Les Folies d’été ».Based on the user’s location, the closest store is displayed in the … Continued

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Kipsta – Decathlon

Kipsta – Decathlon

Campaign goalsRaise the awareness of the new Kipsta Decathlon thermo-sensible product.Campaign setupDisplay the product according to the current weather : rain, snow, cold weather…The ad evolves according to user’s location and weather.Call-To-Action to the website page.Dynamic data feeds usedGeolocationWeather forecastCreation adapted   PARIS STRASBOURG TOULOUSE  SAINT-JEAN-DE-LUZ     

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