DCO contextualization: a win-win experience
100% GDPR-compliant, ADventori’s contextualization scenarios are a real alternative to the disappearance of cookies.
ADventori has partnered with content publishers, such as Leboncoin, Caradisiac and La Centrale, so that you can use their contextualization data.
What is ADventori’s unique contextualization solution?
It consists of using first-party data from the website and first-party data from the advertiser. These two data sources serve to personalize brand offers for the website’s most captive audiences: those who are actively searching or buying.
These tailor-made campaigns do not require user cookies; they use only data from the websites and brands!
ADventori and the websites with which we have partnerships can offer you four types of contextualized campaigns, depending on the data used:
- Search ads: banner content is adapted to the user’s search on the website – SCNF– Audi – Bébé 9
- Content ads: the banner is adapted to the editorial content of the page that the user visited – Volkswagen– Groupama – L’Oréal
- Native ads: the message is personalized and presented in a native format – Capelli
- Behavioral ads: the banner is adapted to the user’s preferences, depending on the segments identified and approved by the publisher’s data management platform (DMP) – Société Générale
Both publishers and brands consider ADventori a trusted partner. The first-party data used is kept completely secure and never stored ;-)
Check out other examples of contextualized campaigns.
Our content publishing partners are: