Contextualisation

Contextual data allows you to adapt in real-time your ad according to the content of the page visited by the user. ADventori establishes partnerships with content editors in order for you to use their data to launch contextualized campaigns. Wether the contextual data is from a travel website (Liligo, Kayak, Skyscanner, Easyvoyage), an automobile website (Caradisiac, La Centrale) or a classified ad website (Leboncoin), contextual data make the advertising personalized to a never-seen before level.

By using contextual data, you can adapt your banner and your offer to:

  • The visited category
  • The visited page’s content
  • The user’s research

Discover our examples of contextualized campaigns below.

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U DRIVE – SYSTEME U

U DRIVE – SYSTEME U

Objectives Contextualization campaign on Mappy to promote U Drive during the holiday season. Scenario The banner displays the U Drive closest to the destination the user is looking for on Mappy. Data Used User’s locationMappy publisher dataAdvertiser data: name and addresses of the U Drive. Banner displayed to an user whose destination is Biscarosse Banner … Continued

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GMF

GMF

Objectives Acquisition, retargeting and contextualization campaign, customized according to the user’s location and profile. Scenario Acquisition & Retargeting Applies to AUTO (car insurance) and MRH (multi-risk home insurance) offersDCO on wording and visuals according to offers and periods. Message adapted to the Internet user’s conversion tunnel. Contextualization Only for AUTO offers.The price of the car … Continued

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Sofinco

Sofinco

Campaign goal Acquisition campaign for Sofinco, contextualized on Leboncoin.This campaign helps to draw user’s attention to Sofinco car loan offer, by using DCO technology and contextualization on Leboncoin (website of classified ads).ScenarioThanks to a partnership between ADventori and Leboncoin, the Sofinco’s banner display the picture and price of the car seen by the user in real-time.Data … Continued

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Audi – Contextual ads

Audi – Contextual ads

ObjectiveAcquisition campaign which aims to generate traffic to Audi Used Vehicules website and promote car dealers. Contextual ad banners on Leboncoin.ScenarioBased on the user’s search on Leboncoin:The searched car model or a corresponding one is available in the nearest car dealer: the banner displays the name and visual of the car model, available stock as … Continued

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Oui-Sncf – On site

Oui-Sncf – On site

Campaign goalsContextualisation on-siteTo incitate the user to buy a discount card, while searching a train journey.ScenarioWhen a user makes a search with no discount card, a contextualised banner to highlight one is displayed in the results page.This banner will highlight:A card adapted to the user’s profile : Jeune, Senior+, Enfant+ ou Week-endThe departure place & … Continued

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Bébé 9

Bébé 9

Campaign goalsAcquisition campaign, contextualised on LeboncoinDrive-to-Store5 formats : IAB, mobile & nativeScenarioContextualisation LeboncoinThe banner will be adapted depending on the user’s search on leboncoin, depending on a list of keywords chosen by the advertiser (stroller, baby car seat, highchair…)The picture and offer correspond to the user’s search.The closest Bébé9 retailers.Data usedLeboncoin data searchKeywords list / … Continued

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Groupama

Groupama

Campaign goal3 campaigns for the Groupama’s services : Auto, Health & Home insuranceAcquisition, lead generation, creative optimisationContextualisation campaign on LeboncoinScenariosFor every campaign, two elements are tested:The creative idea : picture and catchlineThe CTA – 4 diffeent by campaignContextualisation – Partnership with LeboncoinWhen the banner of the Auto or Home campaign is displayed on Leboncoin, it integrates … Continued

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OUI.SNCF – CONTEXTUALISATION

OUI.SNCF – CONTEXTUALISATION

Campaign goalsWithin the framework of Voyages-SNCF’s change of name, to modify in an on-going campaign the name and logo in the banners, thanks to Dynamic Creative Optimization.To encourage users to chose the train over the plane.Contextualisation on flights search websites: Kayak, Skyscanner, Odigeo, as well as TripAdvisor.ScenarioBased on the user’s search:Departure/destination cities (OD)Departure dateThe banner … Continued

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Audi

Audi

Objective  Acquisition and retargeting campaign promoting Audi vehicules, contextualized on Leboncoin, La Centrale and Caradisiac websites.ScenariosAcquisition scenario: Depending on the user car search on the partner website, the banner displays a similar model of car by Audi.Retargeting scenario: The banner displays the car seen by the user on Audi’s website. When clicking, redirection to the … Continued

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Volkswagen

Volkswagen

ObjectiveAcquisition and retargeting campaign promoting Volkswagen vehicles.ScenariosAcquisition scenario, contextualized on Leboncoin, La Centrale and Caradisiac: Based on the user’s search or the content of the visited page, the banner displays a similar car model by Volkswagen.Retargeting scenario: The banner displays the Volkswagen car model seen by the user.Data usedLeboncoin & Caradisiac dataCar models cross-reference table   … Continued

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Seat – Ventes Privées

Seat – Ventes Privées

ObjectiveAcquisition and retargeting campaign promoting Seat’s Private Sales and encouraging online registrations.ScenariosAcquisition scenario contextualized on Caradisiac: Based on the user’s search on Caradisiac, the banner displays a similar car model by Seat with its matching percentage of promotion.Redirection to Seat’s Private Sales registration page.Retargeting scenario: For users already registered on Seat’s Private Sales website, the … Continued

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OptimHome

OptimHome

ObjectiveAcquisition campaign promoting OptimHome’s estate services, contextualized on Leboncoin.ScenarioBased on the postal code of the user’s search for a real property on Leboncoin, the banner displays the name and the picture of a realtor working in the search area. Data usedLeboncoin search dataRealtors feed : name + photo + location   After a search for a real … Continued

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FDJ – Euromillions

FDJ – Euromillions

Objectives Increase the number of sign-ups on FDJ’s websiteOptimize banners production costsScenarios Always-on campaign Next drawing lots’ date and the jackpot’s amount are updated automatically. Contextualisation on leboncoin The message and image displayed are adapted to the visited category on leboncoin: real-estate, job, automotive etc. Data usedFeed of drawing lots’ dates and jackpots’ amountsLeboncoin data  … Continued

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Voyages-Sncf – Contextualization

Voyages-Sncf – Contextualization

Campaign goalsMotivate the user to choose train over plane.Contextualization on Liligo, Kayak and Skyscanner (flight comparators) on 130 origins/destinations, as well as TripAdvisor..ScenarioDepending on the user’s search:Departure city/ destinationDeparture dayThe banner displays:A picture adapted to the destination,The same journey but with a Voyages-sncf offer.The price, up to a specific level :The price on a close … Continued

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Das Welt Auto

Das Welt Auto

Campaign goalsTo display a contextualized native ad depending on the user’s search.Scenario1) The native ad is only displayed if the user makes a research on keywords listed by the advertiser2) Based on the user’s search, the banner will display:The image of the most relevant car modelThe number of car of this category, available in close … Continued

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Société Générale

Société Générale

Campaign goalsTo make people aware of the various advantages of the Societe Generale apps.To draw attention differently by contextualizing the banner on Teleloisirs (TV guide).Mobile and desktop campaign.ScenarioThe banner displays :The tv show category: serie, movie, entertainment…Time remaining before the tv show startOne of the Societe Generale’s app advantage, randomly.Data usedPath on the Tele loisirs … Continued

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Orpi – Contextualization

Orpi – Contextualization

Campaign goalAcquisition campaign for Orpi, contextualised on the Leboncoin website.Scenario The banner displays: 3 properties located in or close to the city searched by the user on Leboncoin website.If no city has been indicated : 3 properties close to the user’s locationOn the last slide, a map with the user’s location is displayed + the … Continued

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Maalox – Sanofi

Maalox – Sanofi

Campaign goals Interactive branding campaign for Maalox Display, skins, mobile Scenario Interactive banner inviting the user to play « Tic Tac Toe ». Adapted skins on websites as lequipe.fr or letudiant.fr Icons and text adapted depending on the website thematic: soccer ball, alarm clock, envelop, flame. Data used User’s interaction Websites thematic Click on the banners to see … Continued

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L’Oréal

L’Oréal

Campaign goalContextualized branding campaign beaute-test.comBrands : Mixa, Cadum, Franck Provost and DessangeWeb and Web mobileScenariosDepending on the user’s visited webpage, the banner displays :The product of the webpageThe customer reviewsThe related products> After clicking, the user is redirected to the Amazon sales page of the productDynamic criteriaPublisher dataCustomer reviewsProduct data-feeds : image and wordingRelated product … Continued

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Nissan

Nissan

Nissan

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Blablacar

Blablacar

How to contextualise in an effective way a carpooling service during Year end celebrations ? Blablacar find the answer by launching a contextualisation campaign in partnership with ADventori and Mappy.

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Sofinco

Sofinco

Campaign goalAcquisition campaign displaying a personalized and contextualized message, depending on the user’s search on leboncoin.frScenario The banner will display a contextualized loan offer using :The item’s category : auto, real-estate…Its price and its pictureDynamic criteriaUser’s search on the website : price, category…      ACQUISITION AUTO LOAN SOFINCO  ACQUISITION PERSONAL LOAN PLAYSTATION 4   RESEARCH EXAMPLE  

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Viking

Viking

Campaign goalDrive-to-Store campaign, contextualized, adapted to user’s research on leboncoinScenarioThe banner is only displayed if the user makes a research on keywords listed by the advertiser (lawn mower, chainsaw…)Based on the user’ search, the most relevant item will be displayed along with the closest dealershipDynamic criteriaSearch data in LeboncoinList of key words and associated models … Continued

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Bouygues Immobilier

Bouygues Immobilier

Campaign goalsBouygues Immobilier launched its new Acquisition and Retargeting campaign with ADventori.Our technology allowed them to personalise, centralise and automate their banner creation.Campaign setupThe aim was to improve the conversion rate and analyse the campaign’s performance.Data CollectionReal-time activationPresent the property closest to the user and/or the ones he visitedAnalysis and optimization of campaignsCampaign launched to cover retargeting … Continued

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Feu Vert

Feu Vert

Campaign goalFeu Vert acquisition campaign on LeBonCoin.fr. Contextualization.ScenarioThe offers contained in the banner match the user’ search (keywords) in LeBonCoin.fr websiteDynamic criteriaSearch data of LeBonCoin.frLengow product feed20 keywords     TIRE    BIKE    CAR STEREO   SCREENSHOT ON LEBONCOIN – TIRE   SCREENSHOT ON LEBONCOIN – BIKE    

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GROUPON

GROUPON

Campaign objectivesContextualization of Groupon ‘s offer, with an exclusive partnership with Leboncoin. The campaign focuses on Leboncoin’s data, and uses the Leboncoin category / product listing the user is currently visiting.Multi-variant testing on different scenarios and variables to optimize performance.Campaign setupThanks to the exclusive ADventori / Leboncoin partnership, the banner displays in real-time local Groupon deals matching … Continued

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Picard

Picard

Campaign goalsDrive-to-store campaign for PicardContextualization thanks to a partnership with Mappy.frScenarioOn Mappy.fr, thanks to the partnership ADventori/Mappy, banners will display the closest Picard retailer of the arrival address, given by the user.Dynamic criteriaUser’s research on Mappy.fr : arrival address Mappy.frPicard Retailers address        

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