Drive-to-Store

Optimize your drive-to-store campaigns by using ADventori’s different solutions:

  • Highlight the closest retailers in mobile interstitials or IAB standards – FranprixLeroy Merlin
  • In video advertising, integrate drive-to-store elements in an overlay, an expand or in-stream – MazdaEuromaster E.Leclerc
  • Redirect the user towards a dynamic landing page, to optimize the funnel conversion – SkodaRossignol

Discover some of our drive-to-store campaign examples.

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For more information about Drive-to-Store campaigns and features



Live demos and campaign templates

Live demos and campaign templates

Test – get inspired – create scenarios This page is a support to help you create dynamic campaigns. Thanks to predefined scenarios and campaign templates, you can live test dynamic banners, download scenarios’ examples and pre-dynamised HTML banners. Yourbrand In order to showcase examples of scenarios and banners in a comprehensive manner, ADventori has created … Continued

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Ford

Ford

Campaign goalDrive-to-store campaign for the Ford car dealers.ScenarioGeolocalisation of the userDistance with the closest car dealership is displayedClosest cardealership address is displayed.DataUser’s locationFord car dealerships address   QuimperBagneux Caen Nice 

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Decathlon

Decathlon

Campaign goal Web-to-Store acquisition campaign for Decathlon in Germany.  Standard IAB Formats and skins.ScenarioThe banner displays several products within a carrousel and, depending on the user’s locations, indicates the contact details and the opening hours of the closest Decathlon store.Dynamic criteria LocationDecathlon stores informationWording & Images   Banner presented to a user in BerlinBanner presented to a user in HamburgSkin … Continued

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Nature et Découvertes – Mother and Father’s day

Nature et Découvertes – Mother and Father’s day

ObjectiveClick and collect campaign promoting the Nature et Découvertes’ products for mother’s and father’s day.ScenariosBanners are personalized depending on the user’s location, and present :A carousel of random offers among a wide selection of productsThe closest point of sales to pick up rapidly their purchases in storeMultivariant testing: the brand has chosen to test offers, … Continued

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Samsung – Quick Drive

Samsung – Quick Drive

ObjectiveCampaign promoting the Quick Drive washing machine – on Desktop and mobile (web-mobile & in-app) campaign.ScenariosThe banners are personalized and present diferent product USPs, depending on the user’s profile and interests, as well as on his customer journey.For each scenario, messages and CTA are A/B testedData used3rd party dataAdvertiser data (wording and images)  Click on the … Continued

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Samsung – Q-Led

Samsung – Q-Led

ObjectiveCampaign promoting the Q-Led television – on Desktop and mobile (web-mobile & in-app) campaign.ScenariosThe banners are personalized and present diferent product USPs, depending on the user’s profile and interests, as well as on his customer journey.For each scenario, messages and CTA are A/B testedData used3rd party dataAdvertiser data (wording and images)   Click on the images below to … Continued

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Skoda

Skoda

Campaign goals Increase trafic in Skoda car dealerships Optimisation of the conversion funnel Scenario DCO Banners Banners display 5 different cars, on 5 IAB formats Display the closest car dealership address. Dynamic Landing Page Header is adapted to the car model clicked in the banner. Car dealerships order is displayed depending on the user’s location. … Continued

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Dacia

Dacia

Campaign goals Increase traffic in Dacia car dealerships Optimisation of the conversion funnel Scenario DCO Banners Banners display 2 different cars, on 4 IAB formats + 1 native Display the closest car dealership address.Dynamic Landing Page Header is adapted to the car model clicked in the banner. Car dealerships order is displayed depending on the … Continued

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Boulanger

Boulanger

Campaign goal  Drive-to-Store & CRM display campaignSpecial World Cup CampaignScenario World Cup Special A countdown is displayed before the World Cup starts. Offers Random selection of top products Offer is adapted depending on the DMP solution segments & recommendation. It evolves depending on the user’s profile and history with the brand (last buy, visited pages, … Continued

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Audi – Contextual ads

Audi – Contextual ads

ObjectiveAcquisition campaign which aims to generate traffic to Audi Used Vehicules website and promote car dealers. Contextual ad banners on Leboncoin.ScenarioBased on the user’s search on Leboncoin:The searched car model or a corresponding one is available in the nearest car dealer: the banner displays the name and visual of the car model, available stock as … Continued

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Mini – Video

Mini – Video

Campaign goalsPre-roll video campaignAcquisition and retargetingDrive-to-Store : highlight Mini car dealershipScenarioThe video will highlight the closest car dealerships, depending on the user’s locationThe name and address of the car dealership is displayed in an overlay and the final sequence.Data usedUser’s locationAddresses of the car retailers   Click to see the video displayed to a user located in Paris   Dynamic … Continued

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Renault

Renault

Renault

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Intermarché Drive

Intermarché Drive

Campaign goalAcquisition & Retargeting campaign: to highligh the Intermarché Drive services.CRM display : use DMP data to personalise banners message.ScenarioAcquisition: displays in the banner the closest Drive Intermarché addresses.CRM display & DMP data: if the user is identified as a customer, the message will display a specific message ( Drive is same price, same quality … Continued

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CAMPANILE – LOUVRES HOTEL GROUP

CAMPANILE – LOUVRES HOTEL GROUP

Campanile is using ADventori’s DCO technology for communicating its brand promise. This cross-device and multi-format campaign is operated with IPG Mediabrands to promote events organised in the Campanile Hotels closed to the user, as well as the gatering offer.

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Bébé 9

Bébé 9

Campaign goalsAcquisition campaign, contextualised on LeboncoinDrive-to-Store5 formats : IAB, mobile & nativeScenarioContextualisation LeboncoinThe banner will be adapted depending on the user’s search on leboncoin, depending on a list of keywords chosen by the advertiser (stroller, baby car seat, highchair…)The picture and offer correspond to the user’s search.The closest Bébé9 retailers.Data usedLeboncoin data searchKeywords list / … Continued

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Darty – Counter attack

Darty – Counter attack

ObjectiveAcquisition campaign promoting Darty’s stores and products in Conforama’s customer catchment area.Desktop and mobile campaign.ScenarioBased on user’s location, the banner displays the nearest store’s address within Conforama’s catchment area.The banner displays randomly promotional products.Data usedUser’s locationList of Darty’s addressesList of Conforama’s catchment area          

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E.Leclerc

E.Leclerc

Campaign objectivesThe E.Leclerc campaign was part of the nationwide campaign « quiestlemoinscher.com – who is the less expensive », designed with a Drive to Store objective.By using the advertisers product feed, we were able to show real-time prices from competitor retailers, demonstrating that E.Leclerc is the best value department store in the area.Campaign setupDisplay – banner displaying … Continued

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Nissan – 366

Nissan – 366

ObjectiveAs part of the launch of Nissan’s new Qashqai, creation of a Web-to-Store package in exclusive partnership with 366 agency.Formats: desktop 300×600 + mobile in app 320×480.Features & scenarioThe banner incorporates a video and an interactive Store Locator.The Store Locator displays the nearest car retailers and their details, once the user has clicked on the … Continued

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Renault 366

Renault 366

Campaign goalsCreation of a packaged Drive-to-Store format, in exclusive partnership with Agency 366 for Renault.Formats : 300×600 + 320×480 mobile in appFeatures and scenarioBanner integrating a video part + a drive to store part.Video3 different videos displayed in random : one by Renault car model (Kadjar, Mégane & Zoé).Drive-to-storeInteractive Store Locator, displaying car retailers nearby, … Continued

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Renault APV

Renault APV

Campaign goalsTo highlight several Renault after sales servicesIncrease trafic in Renault car dealershipsOptimisation of the conversion funnelScenarioDynamic Banners and Native adsBanners display 3 different services, on 5 IAB formats + 1 native format.Display the closest car dealerships address.Dynamic Landing PageHeader is adapted to the service clicked on the banner.Car dealerships order is displayed depending on … Continued

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Boulanger

Boulanger

Campaign goal  Drive-to-Store and display CRM campaignScenarioThe banner and the message evolve depending of :The user’s profile and history with the brand (product affinity / purchase channel)His geolocation and opening hours of the closest storesDynamic criteria  Advertisers DMP (Ysance)User’s locationList of point of salesImages & Wording   Click on the images below to launch the videos … Continued

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Au Bureau

Au Bureau

Campaign goal  Branding & drive-to-store campaign during Euro 2016ScenarioThe banner displays :A different message depending on the day and the French team’s resultThe address of the nearest restaurantDynamic criteria  DateFrench Football team’s resultsWordingUser’s locationPoint of sales  Day beforeDefeat of the french teamDrawn gameVictory of the french team 

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Honda – 366

Honda – 366

ObjectiveCreation of a Web-to-Store package in exclusive partnership with 366 agency, as part of Honda’s 1M kilometers warranty offer.Formats: desktop 300×600 + mobile in app 320×480.Features & scenarioThe banner integrates a visual + video at the top and a Web-to-Store feature at the bottom.Visual: 3 different visuals of car models displayed randomly (Civic, Jazz, SUV).Web-to-Store: … Continued

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Campanile

Campanile

Campaign goalsBranding and acquisition campaign on desktop, mobile, video and skin formatsScenariosDepending on the date, the hour and the geolocation of the user, the ad displays the restaurants or the events organised nearby :On desktop and mobile: a Vpaid video composed of a dynamic slide followed by an advertising spotOn mobile (in-app): a dynamic banner … Continued

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Europcar

Europcar

Campaign goalsRetargeting & Acquisition campaign – since 20th March 2014.Attract the attention of the users who did not complete the rental process and display the most relevant offer.International campaign : 5 campaigns / 7 languages / 10 countriesDisplay and Mobile ScenarioScenario divided in 4 levels Acquisition Display a message/offer depending on the targeting. Retargeting Website … Continued

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Norauto Winter

Norauto Winter

Campaign goalHighlight Norauto’s Winter offerDynamic skins and display, adapted depending on the weather.ScenarioUser’s locationDifferent animations and offers depending on the user’s weather : coldness, rain or snowIntegration of the closest Norauto center addressData usedUser’s locationWeatherNorauto center addresses   Drop in temperature   Snow prevision Drive-to Store banners      

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La Poste – Réseau Cadeaux

La Poste – Réseau Cadeaux

Campaign goalsMobile drive-to-store campaign for La Poste during the Christmas Period.ScenariosThe banner displays the nearest Post Office according to the user’s location.Data usedUser’s locationPost Offices addresses USER LOCATED IN LILLE  USER LOCATED IN NICE     

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Système U

Système U

Campaign goalsDrive-to-Store : Highlighting ephemeral offers to incitate the user to go to Systeme U retailers.Multi-device : Desktop & MobileScenarioUser’s locationDisplay available promotional offers in the closest retailerEvery week, update of the offers and their prioritizationAfter click, redirection towards retailers landing pageTracking of products and retailers displayed13500 scenarios / 67 500 creatives displayedData usedAdvertiser feed … Continued

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DARTY – SUMMER

DARTY – SUMMER

Campaign goalAcquisition and drive-to-storeWeather sensitive campaignScenarioThe offer displayed will depend on the temperature at the user’s location.Data usedUser’s locationTemperature       

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Dacia

Dacia

Campaign goal  Acquisition “Web-to-Customer” campaign to encourage users to test the Dacia models of customers taking part in the operation.ScenarioDepending on the user’s location, the banner displays :The number of vehicles available for a test in his areaThe model fitting with the first available vehiclePost click, the user is redirected to a prefilled test-drive formula, … Continued

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Euromaster

Euromaster

Euromaster

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Subway

Subway

Campaign goals Drive-to-StoreSupports sales of Subway with lead couponsScenarioThe banner displays the closest restaurantsPost-click, the user is redirected to the store locator were he can download the coupon or obtain in per e-mail and per smsBetter understanding of the conversion funnelDynamic criteriaUser’s locationRestaurant contact details  SUBWAY POITIERSDYNAMIC LANDING PAGE   

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Franprix

Franprix

Campaign GoalsAcquisition and Drive-to-store Franprix campaignWeb and MobileScenarioThe banner displays :The different product and the related discountThe closest retailer’s addressDynamic CriteriaLocationRetailers addressProduct : Image and discounts        

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Nissan

Nissan

Nissan

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Renault

Renault

Since 2011, Renault uses ADventori’s technology to optimize its regional drive-to-store campaigns and its dynamic landing pages. Discover all the aspects of this long term partnership.

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Rossignol

Rossignol

Rossignol Group chose the ADventori’s Store Locator solution to facilitate the location of the 15 000 of Lange, Dynastar and Rossignol brand retailers.

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Mazda

Mazda

Campaign goalsMazda Drive to store campaign with video pre-roll on TF1, M6, Teads, GTMD networks.Campaign setupLocation based message displaying the closest point of sales.3 messages: « your retailer », « try it » and « experience it »Data usedLocalization33% SoV repartition     

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Heineken

Heineken

 Campaign goalsIn 2015, Heineken launch for the first time its campaign Support your bar. During this marketing operation, Heineken invites every internet user to vote for his favorite bar on supportyourbar.com.  This Web and mobile campaign aims to support the incentive operation of Heineken with its distribution network.ScenarioPresentation of 3 bars corresponding to the location of the … Continued

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HONDA

HONDA

Campaign goalAcquisition campaign – Web to Store – Multivariant testing.ScenarioFor each banner, the closest retailer address of the user is displayed.Multivariant testing based on key selling points « magic seats » or « sunroof ». Dynamic criteriaLocation based adRetailer addressesCreative scenarios   Seat Scenario Caen  Roof Scenario Poitiers 

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IKEA

IKEA

Campaign goalsAcquisition campaign web-to-store oriented: increase in-store sales on specific Ikea products.Campaign setupA range of products is presented to the user.Depending of the user location, the banner displays the nearest store, among the 30 Ikea stores in France.IAB standards and Rich with full dynamic background takeover of Orange.frDynamic criteriaUser’s location CAMPAIGN 2016 ORGANIZE YOUR LIVING 2016 CAMPAIGNTOULOUSETHIAIS APRIL 1 … Continued

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Histoire d’or

Histoire d’or

Retargeting campaign

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Viking

Viking

Campaign goalDrive-to-Store campaign, contextualized, adapted to user’s research on leboncoinScenarioThe banner is only displayed if the user makes a research on keywords listed by the advertiser (lawn mower, chainsaw…)Based on the user’ search, the most relevant item will be displayed along with the closest dealershipDynamic criteriaSearch data in LeboncoinList of key words and associated models … Continued

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McDonald’s

McDonald’s

Campaign goalsAcquisition campaign for McDonald’s using the weather forecast solution on mobile in order to increase in-store traffic.Campaign setupThe user can be localized via his/her mobile phone; once done, an interstitial is displayed based on the weather forecast of his/her location, proposing a discount in a nearby McDonald.Dynamics criteriaWeather forecast feedUser’s locationTime of the day    GOOD … Continued

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Leroy Merlin

Leroy Merlin

Campaign goalAcquisition campaign for Leroy Merlin in order to increase in-store traffic.Campaign setupOffering products based on the current weather forecast and the user’s location.Dynamics criteriaUser’s locationWeather forecast feedProduct feed  MARSEILLE LYON   LILLE    

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Norauto

Norauto

Campaign goalsThis winter, Norauto released a dynamic display campaign to promote its Winter tires range.Web-to-Store campaignScenarioDepending on the user’s location and the weather, the banner displays in real-time the temperature and the nearest store.For this campaign, ADventori usesUser’s locationWeather forecast feedThe retail outlets listUsing theses feeds allows the banner to present the appropriate and personalized … Continued

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Kiabi

Kiabi

Campaign goalAcquisition campaign from Kiabi – Drive-to-storeScenarioIndicates the user its closest point of salesData feed usedGeo-locationAdvertiser data  BREST POITIERS   

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FORD SERVICE

FORD SERVICE

Campaign goalFord Service Acquisition & Branding campaignScenarioRandom display of the 2 Ford Service offers : – Air conditioning – MotorcraftDepending on the user’s location, the banner displays a carousel presenting the nearest Ford dealers.Data feed usedUser’s locationList and adresses of Ford dealers  Motorcraft – Brest  Air Conditioning – Nice   Motorcraft – Marseille  

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Autoexpert

Autoexpert

Campaign goalsThe retargeting Autoexpert campaign was designed for a web to Store objective.Campaign setupPresent to the user the model he consulted and the stock of vehicles available in the nearest dealer to its location. After the clic, the user is redirected to the online Autoexpert stock matching his (her) area.Dynamic data feed usedPoints of salesScrappingProduct         

BMW

BMW

Campaign goalDrive-to-Store campaignScenarioDepending on the user’s location, the banner will display the closest BMW retailer.Dynamic criteriaUser’s locationList of the BMW retailers and their address LYON  NICE  

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DOMINO’S PIZZA

DOMINO’S PIZZA

Campaign goalsThis acquisition and retargeting campaign was designed to increase in-store traffic for the launch of the three new Domino’s pizzas .  Campaign setup2 scenarios:AcquisitionBased on the user’s location, the banner will display the nearest store.Retargeting after cart abandonmentThe banner will display the store that has been chosen by the user.In both cases, displaying 33% … Continued

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Vichy

Vichy

Campaign goalsThe Vichy campaign was created to promote the Vichy Christmas gift box. Based on the user’s location, the banner will display the nearest pharmacy where the user can get the product. ADventori allowed to implement into the banner 3,200 retailers.2 scenariosDisplay a specific message if the user is located in an area dense with … Continued

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Seat Leon I-Tech

Seat Leon I-Tech

Campaign goalsThe Seat Leon I-Tech campaign was designed for a Drive to Store objective. The purpose here is to promote the new Seat Leon ITECH, retrieve the nearest car dealership and encourage the user to make an appointment for a drive test. The campaign setup is using 2 ADventori solutions: Data-driven banners + dedicated Landing Page.These … Continued

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Point S

Point S

Campaign goalsCreate a Video «drive-to-store» campaign for Point SConnect local buying and advertising with nation-wide media buyingScenarioDisplay the nearest point of sale depending on user’s current locationGeneric catch-all message displayed if geo-localization is not possibleData UsedUser’s current locationList of Point S dealerships     

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FORD

FORD

Campaign goalDrive-to-store campaign for FordScenarioDepending on the user’s location, the banner displays a carousel presenting the nearest Ford dealers.Data feed usedUser’s LocationList and adresses of Ford dealers  Bordeaux  Perpignan   Mets-Nancy  Nantes  

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Intermarché Drive

Intermarché Drive

Campaign goalWeb to store acquisition campaign for InterMarchéScenario5 scenarios depending on strategic target segmentsLocalisation: presenting the closest IntermarchéData feed usedUser’s locationCreative scenariosVarious CTA  AUTOMATIC USER’S LOCATION  TOULOUSE     BORDEAUX     LILLE   

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Peugeot – South West Region

Peugeot – South West Region

Campaign goalsAs part of Peugeot’s used car campaign «Les Jours Trop Courts» ( «Time’s running out» ), launch in the south west part of France, ADventori has developed a web-to-store solution.ScenarioFor this promotional campaign, a landing page to generate qualified leads has been set up with specific Calls to Action:«Make contact» – click takes the user … Continued

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Picard

Picard

Campaign goalsDrive-to-store campaign for PicardContextualization thanks to a partnership with Mappy.frScenarioOn Mappy.fr, thanks to the partnership ADventori/Mappy, banners will display the closest Picard retailer of the arrival address, given by the user.Dynamic criteriaUser’s research on Mappy.fr : arrival address Mappy.frPicard Retailers address        

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Rowenta

Rowenta

 Campaign goalsRowenta, one of the famous SEB’s brand, launched a new air purifier Intense Pur Air. To promote it, Rowenta launched an acquisition and retargeting campaign using 2 scenarios : Web-to-Store and Brand Awareness.Scenario2 scenarios are displayed for retargeting and acquisition campaignWeb-to-Store Scenario : Presentation of the product. Then displays the nearest Darty or Boulanger store selling … Continued

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Mercedes – Benz

Mercedes – Benz

Campaign goalsADventori has powered a Mercedes-Benz campaign with a web-to-store solution for generating qualified leads. To direct the site visitor towards the nearest dealers, a landing page is set up with specific calls-to-action:«Make an appointment» – at the dealer or by telephone.«See your dealer’s latest offers» – click navigates to the nearest dealer’s offers.«Visit your … Continued

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M6 Mobile

M6 Mobile

Campaign goalsThe M6 Mobile campaign was designed for a Drive to Store objective, the purpose here is to promote the new M6 Mobile plan, and to lead the user toward the closest store.The device is using 2 ADventori solutions: DCO with banners and total ad site covering + an event landing page including a store … Continued

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Simply Market

Simply Market

Campaign goalsWeb-to-store campaign for Simply Market: capture the user attention to stimulate store visits.Campaign setupPersonalized campaign according to the product, promotion dates and users’ locationSpecific product is displayed according to the period and users’ locationDifferentiated clicks: connect the user to a local online catalog (webbalogue)Dynamic data feeds usedGeolocationPrice feedProduct feed GENERIC ENTREMONT   RISTORANTE  

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Mr Bricolage

Mr Bricolage

Campaign goalsAcquisition campaign for the operation « Les Folies d’été » from Mr Bricolage. The goal is to increase in-store traffic.This Mr Bricolage campaign follows the IAB standards with an Expand format.Campaign setupThe user is offered a selection of products for the operation « Les Folies d’été ».Based on the user’s location, the closest store is displayed in the … Continued

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WEB-TO-STORE, A KEY PLAYER IN BRAND COMMUNICATION? THE ANSWER IN 5 KEY MAJOR POINTS

WEB-TO-STORE, A KEY PLAYER IN BRAND COMMUNICATION? THE ANSWER IN 5 KEY MAJOR POINTS

Interview for VIUZ, the first daily news about digital marketingRead this article here and find out more about VIUZ80% of users plan their in-store purchases online. They do use search engines, web sites, and shop-bots, and are also influenced by digital advertising. Advertising plays a key role in gathering information whether it is ad banners or emailing. … Continued

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