Ecommerce

Through our e-commerce campaigns examples, discover how ADventori’s data-driven technology can bring several solutions to E-commerce advertisers:

  • To adapt the message and the offer depending on the weather – Darty
  • To display an evolving message before an important day (Christmas, Valentine’s day…)- WonderboxCeweHuawei
  • To display a new type of retargeting, more relevant and adapted to the user’s path – La PosteFnacVente à la propriété
  • To adapt automatically the message, depending on the user’s language – Estée LauderClinique
  • To contextualise messages in line with the user’s search on publisher websites partners – Voyages-sncfGroupon

Discover our campaigns examples.

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OUI.SNCF – OUIBOT

OUI.SNCF – OUIBOT

Objectives Innovative digital campaign using ADventori’s DCO technology to promote OUIbot, OUI.sncf’s conversational agent, which allows you to book your trips in a few steps. Scenario The Internet user makes his request in the banner and is redirected to the site of the conversational robot (https://www.oui.sncf/bot), with the history of his discussions. Then he could … Continued

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U DRIVE – SYSTEME U

U DRIVE – SYSTEME U

Objectives Contextualization campaign on Mappy to promote U Drive during the holiday season. Scenario The banner displays the U Drive closest to the destination the user is looking for on Mappy. Data Used User’s locationMappy publisher dataAdvertiser data: name and addresses of the U Drive. Banner displayed to an user whose destination is Biscarosse Banner … Continued

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DECATHLON – VITAL SPORT

DECATHLON – VITAL SPORT

Objectives Decathlon acquisition campaign on desktop and mobile. Promotion of Decathlon’s “VitalSport” discovery program. Scenario Depending on the user’s location, the banner highlights the nearest store with the date on which Decathlon’s “VitalSport” discovery program is available. Data Used User’s locationAdvertiser data: visuals, wording, datesAdventori’s mapping User’s location – Ollioules User’s location – Villeneuve d’Ascq … Continued

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Decathlon

Decathlon

Objectives Acquisition Campaign for Decathlon Scenario The banner will display a message that will be adapted depending on user’s location and weather. Based on these elements, a specific product is promoted in the banner Data Used User’s locationImages, textsWeather Example of banner displayed when the weather is good Example of banner displayed when the weather … Continued

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Chanel

Chanel

Campaign goalRetargeting campaign for the luxury brand Chanel, mixing branding and performance.ScenarioThe Chanel banner evolves depending on:The visited pages by the userThe user’s evolution in the funnel. Visit of a product rangeDisplays the banner adapted to the range : fragrance, make-up, skincare… Visit of a product pageDisplays the visited product + others product of the … Continued

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Samsung – Galaxy Note 9

Samsung – Galaxy Note 9

ObjectiveCampaign for the launch of Samsung’s Galaxy Note 9, operated on Google CM and Studio.Desktop (IAB + Skin format) and mobile campaign.ScenariosPre-order periodTo encourage pre-orders, the banner displays :-A trade-in offer depending on the user’s current mobile device (user-agent).-A countdown  with time remaining to benefit from this offer.Launch periodThe banner displays several product USP depending … Continued

Nature et Découvertes – Mother and Father’s day

Nature et Découvertes – Mother and Father’s day

ObjectiveClick and collect campaign promoting the Nature et Découvertes’ products for mother’s and father’s day.ScenariosBanners are personalized depending on the user’s location, and present :A carousel of random offers among a wide selection of productsThe closest point of sales to pick up rapidly their purchases in storeMultivariant testing: the brand has chosen to test offers, … Continued

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Samsung – Quick Drive

Samsung – Quick Drive

ObjectiveCampaign promoting the Quick Drive washing machine – on Desktop and mobile (web-mobile & in-app) campaign.ScenariosThe banners are personalized and present diferent product USPs, depending on the user’s profile and interests, as well as on his customer journey.For each scenario, messages and CTA are A/B testedData used3rd party dataAdvertiser data (wording and images)  Click on the … Continued

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Samsung – Q-Led

Samsung – Q-Led

ObjectiveCampaign promoting the Q-Led television – on Desktop and mobile (web-mobile & in-app) campaign.ScenariosThe banners are personalized and present diferent product USPs, depending on the user’s profile and interests, as well as on his customer journey.For each scenario, messages and CTA are A/B testedData used3rd party dataAdvertiser data (wording and images)   Click on the images below to … Continued

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Boulanger

Boulanger

Campaign goal  Drive-to-Store & CRM display campaignSpecial World Cup CampaignScenario World Cup Special A countdown is displayed before the World Cup starts. Offers Random selection of top products Offer is adapted depending on the DMP solution segments & recommendation. It evolves depending on the user’s profile and history with the brand (last buy, visited pages, … Continued

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Montblanc

Montblanc

ObjectiveRetargeting campaign promoting Mont Blanc’s products and its online store.European campaign launched in 7 countries: France, Spain, Italy, Belgium, United Kingdom, Germany, Nederlands.ScenariosOffers and messages displayed are adapted to the user’s stage in the customer journey and visited products categories:If the user visited one product: display of the product + 2 best sellers from the … Continued

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Decathlon – Active toi

Decathlon – Active toi

Campaign goalsHighlight several ranges of the brand – 8 different sport activityMessage personalisation8 desktop & web mobile formatsScenarioPersonalisationDepending on the segment identified (young mother, senior…), the banner will displays a relevant sport with 1 or 2 related items.Message sequencingOn every impression, the user sees a new sport and a new range of items.DataTrading segment   Young mother … Continued

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Intermarché Drive

Intermarché Drive

Campaign goalAcquisition & Retargeting campaign: to highligh the Intermarché Drive services.CRM display : use DMP data to personalise banners message.ScenarioAcquisition: displays in the banner the closest Drive Intermarché addresses.CRM display & DMP data: if the user is identified as a customer, the message will display a specific message ( Drive is same price, same quality … Continued

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Orchestra

Orchestra

Campaign goalAcquisition & Retargeting campaignAims to highlight the Orchestra Club Card and its advantages.ScenarioDepending on the segment targeted or the visited pages, a different message will be displayed :Pregnant woman,Parents of a baby,Parents of a young child…& the Orchestra Club card will be presented in a different way (text & picture).Data usedTargeting & retargeting segments … Continued

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Darty – Counter attack

Darty – Counter attack

ObjectiveAcquisition campaign promoting Darty’s stores and products in Conforama’s customer catchment area.Desktop and mobile campaign.ScenarioBased on user’s location, the banner displays the nearest store’s address within Conforama’s catchment area.The banner displays randomly promotional products.Data usedUser’s locationList of Darty’s addressesList of Conforama’s catchment area          

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Boulanger

Boulanger

Campaign goal  Drive-to-Store and display CRM campaignScenarioThe banner and the message evolve depending of :The user’s profile and history with the brand (product affinity / purchase channel)His geolocation and opening hours of the closest storesDynamic criteria  Advertisers DMP (Ysance)User’s locationList of point of salesImages & Wording   Click on the images below to launch the videos … Continued

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LaFourchette

LaFourchette

Campaign goal Branding and retargeting campaign for LaFourchette, and Insider, its premium service. Scenario Branding Random messages of LaFourchette or Insider, adapted to the user’s location. Retargeting Depending on the visited restaurants, the banner will: Be branded La Fourchette or Insider.Integrate restaurants’ address and rate. Data used User’s locationUser’s path, browser historyRestaurants and their addressRestaurants … Continued

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Carrefour livraison express

Carrefour livraison express

 ObjectiveAcquisition campaign promoting Carrefour’s Express Delivery Service.ScenariosDepending on the user’s weather and time:Visual and wording adapted to the weatherDisplay of the estimated time of deliveryData usedTime + delivery timeUser’s locationWeather    Weather: rain – Time: 16h03   Weather: sun – Time: 09h10    Skin format, Weather: sun– Time: 12h29      

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Carrefour Toys

Carrefour Toys

ObjectiveCampaign promoting Carrefour toys. Desktop and mobile campaign. ScenarioThe banner displays a toy corresponding to the user’s segment: early age, girl, boy, board games, etc.When clicking on the interstitial, the banner displays a map indicating the nearest point of sale.Data used3rd party dataUser’s location  Segment: GirlSegment: Boy Segment: Board gamesUser’s location: RennesSegment: Early ageUser’s location: Perpignan 

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Cdiscount

Cdiscount

ObjectiveAcquisition campaign, exclusively in site skin ads promoting the « Unbeatable Offers » by Cdiscount.ScenarioThe skin ad displays a countdown showing how much time is left to take advantage of the offers displayed.Two offers are displayed randomly amongst the product feed, with their available stock.When clicking on:The skin header, redirection to the “Unbeatable Offers” general pageOne of the … Continued

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VENTEALAPROPRIETE.com

VENTEALAPROPRIETE.com

Campaign goalsRetargeting campaign of the website members.Scenario3 bottles are displayed in the banner’s carousel, depending on this priority order : Items put in the cartVisited itemsRelated items to the visited ones or put in the cart (same category and around 10% price difference max).Datas usedUser’s journey on the websiteProduct feed : name, category, year, price Campaign of retargeting  After … Continued

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Voyages-Sncf – Contextualization

Voyages-Sncf – Contextualization

Campaign goalsMotivate the user to choose train over plane.Contextualization on Liligo, Kayak and Skyscanner (flight comparators) on 130 origins/destinations, as well as TripAdvisor..ScenarioDepending on the user’s search:Departure city/ destinationDeparture dayThe banner displays:A picture adapted to the destination,The same journey but with a Voyages-sncf offer.The price, up to a specific level :The price on a close … Continued

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Wonderbox

Wonderbox

Campaign goalSuggest Wonderbox gift box adapted to the user’s preferences.Reinforce campaign with several special offers.ScenarioPersonalization of the message and the offer, depending on the trading segments defined by the agency.Push promotional offer according to timing before Christmas.Dynamic criteria3rd party Data/ Trading segmentsBox list by categoryPromotional offers planning              

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La Poste – Mon Timbre en Ligne

La Poste – Mon Timbre en Ligne

Campaign goalsAcquisition and retargeting campaign for the “Mon Timbre en Ligne” service from La PosteScenariosThe message of the banner is adapted depending on :The user’s progress through the conversion funnel (DMP segments)The weather at the user’s locationData usedUser’s location and weatherAdvertiser’s DMPWording and images    “Cart abandonment” retargeting – snowy weather   Retargeting – Cloudy weather    Acquisition – Sunny weather  “Cart abandonment” … Continued

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TOTAL

TOTAL

Campaign goal Acquisition & retargeting campaign Scenario Acquisition : the banner display different branding messages, randomly.Retargeting : the different products visited by the user are displayed in a carousel banner. Dynamic criteria Browser historyOffer : wording and price       Acquisition   Retargeting      Acquisition   Retargeting 

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OuiGo

OuiGo

Campaign goal Acquisition & retargeting campaign for OuiGoScenario Acquisition : depending on the user’s location, the banner displays a OuiGo offer with a departure from the closest train station.Retargeting : the banner display the OuiGo offer (date, arrival city and price) researched by the user. Dynamic criteria User’s locationBrowser historyOffer : wording and price     Acquisition – User located … Continued

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DARTY – SUMMER

DARTY – SUMMER

Campaign goalAcquisition and drive-to-storeWeather sensitive campaignScenarioThe offer displayed will depend on the temperature at the user’s location.Data usedUser’s locationTemperature       

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Fnac

Fnac

Campaign goalFnac acquisition and retargeting campaigns : books and TVScenarioAcquisition : different books are randomly displayed in the banner, based on a selection modified every week.Retargeting : Display visited TV models + a selection of the top sales.Highlight the “Click&Collect” serviceDynamic criteriaSynchronization with the advertiser feed : Images + Price of the productsVisited pages            

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Estée Lauder

Estée Lauder

Campaign goalEstée Lauder – European retargeting campaign (fr-be-nl)ScenarioThe banner will be automatically adapted to :The visited categoryThe conversion funnel stageDynamic criteriaUser’s pathTop products feed & and promo codeLanguage  Click on the banners to launch themGENERIC OFFER – FR AFTER VISITING LIPSTICKS – FR AFTER VISITING MOISTURING CREAM NL  AFTER CART ABANDONMENT MAKE UP NL     

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Rossignol

Rossignol

Rossignol Group chose the ADventori’s Store Locator solution to facilitate the location of the 15 000 of Lange, Dynastar and Rossignol brand retailers.

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Clinique

Clinique

Campaign goalEuropean retargeting campaign: France, Italy, Germany, AustriaScenarioRe-proposes the last product + top product + differentiated discount code Data feed usedUser’s pathTop Clinique productLanguage    IT   DE   

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Petit Bateau

Petit Bateau

Campaign goalsRetargeting campaign for Petit BateauCampaign setupRetarget users by showing them the product(s) they put in the cart, and complete, if necessary, with the “Top Products” of the moment (as far as 6 products).If the user puts nothing in the cart, display the Top 6 Products of the moment from the site.Dynamic data feed usedPriceProduct        

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HUAWEI – HONOR 7

HUAWEI – HONOR 7

Campaign goalBrand and Acquisition for the launch of the new Huawei Honor 7ScenarioDisplays a countdown announcing the launching day of the new Huawei MobileDynamic criteriaTiming/Hours    Countdown   

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Cewe

Cewe

Campaign goalsAcquisition & Retargeting campaign for CeweScenarioLong run campaign with relevant catchphrases, depending on the time before a specific occasion (Christmas, Valentine’s day…)Multi-variant testing sur différents visuels et accrochesDynamic criteriaDateDate of Special occasionsList of taglines depending on the time remaining    MULTI-VARIANT TESTING         BEFORE A SPECIAL EVENT      

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Du Pareil au Même

Du Pareil au Même

Campaign goalDPAM Acquisition and Retargeting campaignScenarioAcquisition – The carousel displays different top items for each impression.Retargeting – The carousel displays visited items + top items of the same category.Data feed usedTop items list by categoryUser’s path                  

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GROUPON

GROUPON

Campaign objectivesContextualization of Groupon ‘s offer, with an exclusive partnership with Leboncoin. The campaign focuses on Leboncoin’s data, and uses the Leboncoin category / product listing the user is currently visiting.Multi-variant testing on different scenarios and variables to optimize performance.Campaign setupThanks to the exclusive ADventori / Leboncoin partnership, the banner displays in real-time local Groupon deals matching … Continued

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PriceMinister

PriceMinister

Campaign goalsAcquisition campaign for PriceMinister + A/B testing of the offer.The goal here is to mesure the impact of the banner on the web user in his/her buying decision.Campaign setup3 banners were developped to be tested and mesured:A banner presenting a selection of 4 PriceMinister products displaying the price to pay, the crossed out price … Continued

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