Interactive banners

The formats of the digital campaigns are constantly reinvented.

A banner is not only static or dynamic anymore but can be interactive too. Interactivity transforms digital communication, it draws users’ attention in an innovative way and involves them in the scenario.

Discover some of our campaigns examples using interactive banners.

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OUI.SNCF – OUIBOT

OUI.SNCF – OUIBOT

Objectives Innovative digital campaign using ADventori’s DCO technology to promote OUIbot, OUI.sncf’s conversational agent, which allows you to book your trips in a few steps. Scenario The Internet user makes his request in the banner and is redirected to the site of the conversational robot (https://www.oui.sncf/bot), with the history of his discussions. Then he could … Continued

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Darty – Counter attack

Darty – Counter attack

ObjectiveAcquisition campaign promoting Darty’s stores and products in Conforama’s customer catchment area.Desktop and mobile campaign.ScenarioBased on user’s location, the banner displays the nearest store’s address within Conforama’s catchment area.The banner displays randomly promotional products.Data usedUser’s locationList of Darty’s addressesList of Conforama’s catchment area          

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Nissan – 366

Nissan – 366

ObjectiveAs part of the launch of Nissan’s new Qashqai, creation of a Web-to-Store package in exclusive partnership with 366 agency.Formats: desktop 300×600 + mobile in app 320×480.Features & scenarioThe banner incorporates a video and an interactive Store Locator.The Store Locator displays the nearest car retailers and their details, once the user has clicked on the … Continued

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Renault 366

Renault 366

Campaign goalsCreation of a packaged Drive-to-Store format, in exclusive partnership with Agency 366 for Renault.Formats : 300×600 + 320×480 mobile in appFeatures and scenarioBanner integrating a video part + a drive to store part.Video3 different videos displayed in random : one by Renault car model (Kadjar, Mégane & Zoé).Drive-to-storeInteractive Store Locator, displaying car retailers nearby, … Continued

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Quick – Suprême d’Hiver

Quick – Suprême d’Hiver

ObjectiveAcquisition campaign promoting the « Suprême d’Hiver » burgers by Quick during the winter season.Sliding Skin ad format.ScenarioThe visual and wording displayed on the skin ad are adapted to the weather and tempererature: snow, very cold, rain, cold…Data usedWeatherTemperature    Sliding Skin ad adapted to the weather: snow  Click on the player to watch   Sliding Skin ad … Continued

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Honda – 366

Honda – 366

ObjectiveCreation of a Web-to-Store package in exclusive partnership with 366 agency, as part of Honda’s 1M kilometers warranty offer.Formats: desktop 300×600 + mobile in app 320×480.Features & scenarioThe banner integrates a visual + video at the top and a Web-to-Store feature at the bottom.Visual: 3 different visuals of car models displayed randomly (Civic, Jazz, SUV).Web-to-Store: … Continued

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ORPI – Estimation

ORPI – Estimation

Campaign goalOrpi acquisition campaign, highlighting its property valuation service.Optimization of the funnel conversion thanks to an interactive bannerScenario In an interactive banner, the user can enter the address and the type of property he would like to estimate.Post click, he is redirected towards a landing page integrating the given property data.Data used Transmission of the … Continued

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Maalox – Sanofi

Maalox – Sanofi

Campaign goals Interactive branding campaign for Maalox Display, skins, mobile Scenario Interactive banner inviting the user to play « Tic Tac Toe ». Adapted skins on websites as lequipe.fr or letudiant.fr Icons and text adapted depending on the website thematic: soccer ball, alarm clock, envelop, flame. Data used User’s interaction Websites thematic Click on the banners to see … Continued

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Euromaster

Euromaster

Euromaster

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Volkswagen – Coccinelle

Volkswagen – Coccinelle

Campaign goalWeb & Mobile Acquisition campaignScenario2 scenarios inspired by Tinder mechanics: Invite the user to play with the banner to submit their preferences, to help choose the Beetle that best suits the user.Data feeds usedCreative set of scenarios« Tinder » choice rulesProducts    The user clicks on the Heart or on the Cross and in the end, the Coccinelle adapted … Continued

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