Mobile

Dynamic Creative Optimization is not limited to banners for desktop. Discover some solutions brought by ADventori’s data-driven technology for your mobile campaigns.

  • Utilise user’s location to display relevant offers – I love TGVSFR
  • Bring traffic to store by highlighting closest retailers – Franprix
  • Trigger purchase impulse by using data as availability level, weather or time – Amora McDonald’s
  • Contextualize by adapting the message to the user’s search – Picard
  • For Branding campaigns, create a fun and innovative scenario to surprise and to engage the mobile user – Volkswagen
  • Test and optimize messages and banners elements thanks to multi-variant testing – Coca-Cola

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Discover our campaigns examples 100% mobile or integrated in a multichannel strategy.

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For more information about Mobile features and examples



Médecins Sans Frontières

Médecins Sans Frontières

Objectives Always on acquisition and retargeting campaign, on desktop and mobile, to promote donations for Médecins sans frontières (MSF). Scenario Acquisition Depending on the user’s profile (7 audience segments), the banner displays a different message Highlighting the online shop (boutique.msf.fr/fr/) and the site calling for legacies (https://leguez.msf.fr/)Multivariant testing between several images Retargeting The message and … Continued

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FDJ – Parions Sport

FDJ – Parions Sport

Objective Acquisition campaign to promote the FDJ’s online betting offer “Parions Sport”.Desktop & mobile Scenario The banner is adapted according to the schedule and importance of the matches previously defined by FDJ. In some cases, user’s location is activated to promote matches close to the Internet user’s position.Depending on the schedule of sporting events, three … Continued

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DECATHLON – VITAL SPORT

DECATHLON – VITAL SPORT

Objectives Decathlon acquisition campaign on desktop and mobile. Promotion of Decathlon’s “VitalSport” discovery program. Scenario Depending on the user’s location, the banner highlights the nearest store with the date on which Decathlon’s “VitalSport” discovery program is available. Data Used User’s locationAdvertiser data: visuals, wording, datesAdventori’s mapping User’s location – Ollioules User’s location – Villeneuve d’Ascq … Continued

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Universal Pictures – Comme des Bêtes 2

Universal Pictures – Comme des Bêtes 2

Objectives Multi-device video acquisition campaign: web, mobile & tablet Promoting movie “Comme des Bêtes 2”, released in cinemas on July 31, 2019. Scenario In order to maximize the teasing of the film’s trailers, the DCO made it possible to vary the content offered to the Internet user. Several videos are displayed at each exhibition. The … Continued

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Samsung – Galaxy Note 9

Samsung – Galaxy Note 9

ObjectiveCampaign for the launch of Samsung’s Galaxy Note 9, operated on Google CM and Studio.Desktop (IAB + Skin format) and mobile campaign.ScenariosPre-order periodTo encourage pre-orders, the banner displays :-A trade-in offer depending on the user’s current mobile device (user-agent).-A countdown  with time remaining to benefit from this offer.Launch periodThe banner displays several product USP depending … Continued

Decathlon

Decathlon

Campaign goal Web-to-Store acquisition campaign for Decathlon in Germany.  Standard IAB Formats and skins.ScenarioThe banner displays several products within a carrousel and, depending on the user’s locations, indicates the contact details and the opening hours of the closest Decathlon store.Dynamic criteria LocationDecathlon stores informationWording & Images   Banner presented to a user in BerlinBanner presented to a user in HamburgSkin … Continued

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E.Leclerc – Culturissimo

E.Leclerc – Culturissimo

Campaign goalsMobile campaign (web-mobile and in-app interstitial) for the promotion of the cultural events available for sale on the E.Leclerc ticketing.ScenariosDepending on the user’s location, the banner highlights the next cultural events in his town/region.Data feedsUser’s locationDayCultural events scheduleImage and wording    Click on the images below to launch the videos   For a user in UrrugneFor … Continued

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Samsung – Quick Drive

Samsung – Quick Drive

ObjectiveCampaign promoting the Quick Drive washing machine – on Desktop and mobile (web-mobile & in-app) campaign.ScenariosThe banners are personalized and present diferent product USPs, depending on the user’s profile and interests, as well as on his customer journey.For each scenario, messages and CTA are A/B testedData used3rd party dataAdvertiser data (wording and images)  Click on the … Continued

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Samsung – Q-Led

Samsung – Q-Led

ObjectiveCampaign promoting the Q-Led television – on Desktop and mobile (web-mobile & in-app) campaign.ScenariosThe banners are personalized and present diferent product USPs, depending on the user’s profile and interests, as well as on his customer journey.For each scenario, messages and CTA are A/B testedData used3rd party dataAdvertiser data (wording and images)   Click on the images below to … Continued

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McDonald’s – Special deals on April & May 2018

McDonald’s – Special deals on April & May 2018

Campaign goal  Acquisition and branding campaign on web and mobile (web mobile and In-app).ScenarioEach day of the operation, the banner displays a different special offer.On specific websites, the message is adapted to the editorial topic (sports, music, cinema…).To complement the campaign and promote the special deals, different videos-ads are displayed before and during the operation.Dynamic … Continued

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Boulanger

Boulanger

Campaign goal  Drive-to-Store & CRM display campaignSpecial World Cup CampaignScenario World Cup Special A countdown is displayed before the World Cup starts. Offers Random selection of top products Offer is adapted depending on the DMP solution segments & recommendation. It evolves depending on the user’s profile and history with the brand (last buy, visited pages, … Continued

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McDonald’s – Campagne « Petits Plaisirs »

McDonald’s – Campagne « Petits Plaisirs »

Campaign goal  Acquisition and branding campaign on mobile – web mobile and In-appScenarioThe banners and the display different catchphrases and offers, depending on:The day of the weekThe hour of the day which is displayed directly in the advertisementDynamic criteria  Day and hourImages & WordingClick on the images below to launch the videosInterstitial displayed to a … Continued

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Samsung – Galaxy S9

Samsung – Galaxy S9

ObjectiveCampaign promoting the launch of Samsung’s new Galaxy S9 mobile phone. Desktop & mobile campaign.Scenario3 launch companion scenarios: Pre-order / Launch / Cross-sellEach creation presents a message adapted to the USP put forward, and to the user in his phase of purchase or interest.In pre-launch, a countdown is set up to encourage pre-orders.In the cross-sell … Continued

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Decathlon – Active toi

Decathlon – Active toi

Campaign goalsHighlight several ranges of the brand – 8 different sport activityMessage personalisation8 desktop & web mobile formatsScenarioPersonalisationDepending on the segment identified (young mother, senior…), the banner will displays a relevant sport with 1 or 2 related items.Message sequencingOn every impression, the user sees a new sport and a new range of items.DataTrading segment   Young mother … Continued

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La Plagne

La Plagne

Campaign goalTo highlight in a creative way the La Plagne Ski resort and increase its bookings.Campagne desktop et mobile, In french & englishScenarioThe banner will display a message which will be adapted depending on:User’s language (FR or EN)The user’s city weather in real-timeThe La Plagne weatherThe distance between the user and the ski resortData usedUser’s … Continued

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Renault

Renault

Renault

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Ouigo – Summer sales

Ouigo – Summer sales

ObjectiveTeasing, acquisition and retargeting campaign promoting Ouigo’s Summer Sales.ScenariosTeasingThe banner integrates a countdown displaying how much time is left before the launch of the sales.AcquisitionBased on the user’s location, the banner displays a Ouigo offer departing from the nearest train station from the user.RetargetingThe banner displays the last Ouigo offer (date, origin/destination and price) seen … Continued

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CAMPANILE – LOUVRES HOTEL GROUP

CAMPANILE – LOUVRES HOTEL GROUP

Campanile is using ADventori’s DCO technology for communicating its brand promise. This cross-device and multi-format campaign is operated with IPG Mediabrands to promote events organised in the Campanile Hotels closed to the user, as well as the gatering offer.

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Foodora – Winter Olympics

Foodora – Winter Olympics

Campaign goalAcquisition campaign launched in 11 countries during the 2018 Winter Olympics Games.Desktop and mobile campaign (web-mobile & in-app).ScenarioDepending on the user’s location, the banner displays the corresponding country’s flag and its medals counts, updated hourly.Data usedUser’s locationMedals counts feed      FranceGermany  CanadaItaly  NetherlandsNorway

Darty – Counter attack

Darty – Counter attack

ObjectiveAcquisition campaign promoting Darty’s stores and products in Conforama’s customer catchment area.Desktop and mobile campaign.ScenarioBased on user’s location, the banner displays the nearest store’s address within Conforama’s catchment area.The banner displays randomly promotional products.Data usedUser’s locationList of Darty’s addressesList of Conforama’s catchment area          

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E.Leclerc

E.Leclerc

Campaign objectivesThe E.Leclerc campaign was part of the nationwide campaign « quiestlemoinscher.com – who is the less expensive », designed with a Drive to Store objective.By using the advertisers product feed, we were able to show real-time prices from competitor retailers, demonstrating that E.Leclerc is the best value department store in the area.Campaign setupDisplay – banner displaying … Continued

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Nissan – 366

Nissan – 366

ObjectiveAs part of the launch of Nissan’s new Qashqai, creation of a Web-to-Store package in exclusive partnership with 366 agency.Formats: desktop 300×600 + mobile in app 320×480.Features & scenarioThe banner incorporates a video and an interactive Store Locator.The Store Locator displays the nearest car retailers and their details, once the user has clicked on the … Continued

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Renault 366

Renault 366

Campaign goalsCreation of a packaged Drive-to-Store format, in exclusive partnership with Agency 366 for Renault.Formats : 300×600 + 320×480 mobile in appFeatures and scenarioBanner integrating a video part + a drive to store part.Video3 different videos displayed in random : one by Renault car model (Kadjar, Mégane & Zoé).Drive-to-storeInteractive Store Locator, displaying car retailers nearby, … Continued

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Foodora

Foodora

The international restaurant delivery company has chosen ADventori’s ad serving technology for the diffusion of all its digital ad campaigns, globally.

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Eurobet

Eurobet

ObjectivePromotion of Eurobet’s online sports betting service. Desktop & mobile campaign, launched in Italy.ScenarioBased on the competition schedule, the banner displays:Date + hourTeams’ name + logoBetting oddsWording is adapted to the different actions of the match, based on pre-defined scenarios.Redirection to the match betting odds’ page on Eurobet’s website.Data usedSport feed (score, goals, actions, etc.)Betting … Continued

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Honda – 366

Honda – 366

ObjectiveCreation of a Web-to-Store package in exclusive partnership with 366 agency, as part of Honda’s 1M kilometers warranty offer.Formats: desktop 300×600 + mobile in app 320×480.Features & scenarioThe banner integrates a visual + video at the top and a Web-to-Store feature at the bottom.Visual: 3 different visuals of car models displayed randomly (Civic, Jazz, SUV).Web-to-Store: … Continued

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McDonald’s – EURO 2016

McDonald’s – EURO 2016

Campaign goal  Branding Campaign on mobile –web mobile and In-app during the European Football CupScenarioDepending on the competition schedule, the banner displays the matches of the dayDynamic criteria  DateCompetition scheduleWording & Images   Match poster       

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Campanile

Campanile

Campaign goalsBranding and acquisition campaign on desktop, mobile, video and skin formatsScenariosDepending on the date, the hour and the geolocation of the user, the ad displays the restaurants or the events organised nearby :On desktop and mobile: a Vpaid video composed of a dynamic slide followed by an advertising spotOn mobile (in-app): a dynamic banner … Continued

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Service Civique

Service Civique

ObjectivesAcquisition campaign showcasing the missions offered by the Service Civique’s agency by department. Multi-device campaign: desktop and mobile. ScenariosThe offer is adapted to the user’s location: Number of missions available in the user’s department by category (random choice: health, sport, environment etc.)The visuals are adapted to the selected category. Data usedGeolocationList of offers by category … Continued

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Foodora – Always on campaign

Foodora – Always on campaign

Campaign goalsWorldwide and multilingual acquisition and retargeting campaignOn desktop, web-mobile and in-appTo support Foodora’s continual geographical expansionScenariosAcquisition (Canada only) & Homepage retargeting: Depending on the user’s location, the banner displays 3 random restaurants from the top restaurants of the city.Product retargeting: The banner displays the restaurants consulted by the user on Foodora’s website, as well … Continued

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Domino’s – In-banner video

Domino’s – In-banner video

ObjectivesAcquisition campaign promoting the download of Domino’s app. Mobile campaign with in-banner video. ScenariosThe message is adapted according to the time of day:During delivery times, incentive to order via the app.Outside delivery times, incentive to download the app.Data usedDelivery hours    10 am: incentive to download the app          7 pm: incentive to order via the app     

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Europcar

Europcar

Campaign goalsRetargeting & Acquisition campaign – since 20th March 2014.Attract the attention of the users who did not complete the rental process and display the most relevant offer.International campaign : 5 campaigns / 7 languages / 10 countriesDisplay and Mobile ScenarioScenario divided in 4 levels Acquisition Display a message/offer depending on the targeting. Retargeting Website … Continued

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Orange – Campagne Big Noël

Orange – Campagne Big Noël

Campaign goalsYear-end communication to highlight Orange’s thematic offersAcquisition & Branding campaign on web and mobile (mobile web & in-app) digital : IAB formats, video & richMulti-variant testingScenariosThe banner is personalised according to the user’s interest : for each affinitive segment (fiber, sports, music…), multi-variant testing of the message and the proposed offer8 creative masters – … Continued

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Mini

Mini

Campaign goalAcquisition & retargeting campaign on desktop & mobile + multi-variant testingScenarioAcquisition & RetargetingDisplays one combination by cookie pool : car model / colour / CTA / camera angle / intro (or not).On every impression, a different USP is displayed.Animation only starts when the banner is visible.Retargeting : The CTA remains ” Book a drive … Continued

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Société Générale

Société Générale

Campaign goalsTo make people aware of the various advantages of the Societe Generale apps.To draw attention differently by contextualizing the banner on Teleloisirs (TV guide).Mobile and desktop campaign.ScenarioThe banner displays :The tv show category: serie, movie, entertainment…Time remaining before the tv show startOne of the Societe Generale’s app advantage, randomly.Data usedPath on the Tele loisirs … Continued

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Eurosport –French Football Cup

Eurosport –French Football Cup

Campaign goalsWeb and mobile (web-mobile & in-app) self promotion campaign for Eurosport, on Eurosport’s website and app.Promotion of the Eurosport Player offer during the French Football Cup.ScenariosDepending on the competition schedule, the banner displays for one of the upcoming games:The teams namesThe stage of the competition (quarters, semi-finals, endgame…)The game timeData usedCompetition scheduleWording Click on the … Continued

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BMW – xDrive

BMW – xDrive

Campaign goalTo highlight the BMW xDrive technologyDisplay et mobile interstitial.ScenarioThe dynamic banner is driven by the user’s weather:Picture: snowy, rainy or sunny weatherText: displays the city, the temperature and weather conditionsData usedUser’s locationWeather and temperature  Click to display the banners    

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Verisure

Verisure

Campaign goalAcquisition and retargeting campaign to present Verisure anti-theft systems.Display & Mobile campaign.ScenarioAcquisitionThe message changes, depending on user’s location, displaying information about thefts in his area. “+10% of burglaries in Auvergne this year”.RetargetingThe message displayed is adapted to the user path on the Verisure website.3 random pictures of the anti-theft system are displayed in the … Continued

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La Poste – Réseau Cadeaux

La Poste – Réseau Cadeaux

Campaign goalsMobile drive-to-store campaign for La Poste during the Christmas Period.ScenariosThe banner displays the nearest Post Office according to the user’s location.Data usedUser’s locationPost Offices addresses USER LOCATED IN LILLE  USER LOCATED IN NICE     

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Bien Ici

Bien Ici

Campaign goalsAlways on acquisition and retargeting campaign for Bien Ici, on web and mobile-webScenariosAcquisition : Depending on the user’s profile (new acquisition, purchase or rent affinity) and his location, the banner displays the top 3 of corresponding real estate properties.Retargeting : Depending on the location and the type of properties researched by the user, the … Continued

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Système U

Système U

Campaign goalsDrive-to-Store : Highlighting ephemeral offers to incitate the user to go to Systeme U retailers.Multi-device : Desktop & MobileScenarioUser’s locationDisplay available promotional offers in the closest retailerEvery week, update of the offers and their prioritizationAfter click, redirection towards retailers landing pageTracking of products and retailers displayed13500 scenarios / 67 500 creatives displayedData usedAdvertiser feed … Continued

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Maalox – Sanofi

Maalox – Sanofi

Campaign goals Interactive branding campaign for Maalox Display, skins, mobile Scenario Interactive banner inviting the user to play « Tic Tac Toe ». Adapted skins on websites as lequipe.fr or letudiant.fr Icons and text adapted depending on the website thematic: soccer ball, alarm clock, envelop, flame. Data used User’s interaction Websites thematic Click on the banners to see … Continued

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SNCF – Première Classe

SNCF – Première Classe

Campaign goal  Acquisition campaign to promote SNCF’s TGV 1st Class, on web and mobileScenarioDepending on the user’s location, the banner displays a TGV 1st Class offer with a departure from his city.Dynamic criteria  User’s locationSynchronization with the advertiser offer feed : destinations, wording and price LYON  RUFFEC   BREST  PARIS 

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L’Oréal

L’Oréal

Campaign goalContextualized branding campaign beaute-test.comBrands : Mixa, Cadum, Franck Provost and DessangeWeb and Web mobileScenariosDepending on the user’s visited webpage, the banner displays :The product of the webpageThe customer reviewsThe related products> After clicking, the user is redirected to the Amazon sales page of the productDynamic criteriaPublisher dataCustomer reviewsProduct data-feeds : image and wordingRelated product … Continued

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Hertz

Hertz

Hertz

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McDonald’s – McCafé

McDonald’s – McCafé

Campaign goalMcDonald’s Branding Campaign on mobile : web mobile and In-app.Scenario The interstitial evolves depending on the hour of the day :5 different images and wordingsThe exact hour is displayed on some particular visualsThe responsive ad is automatically adapted to the format and to the tilting of the mobile phone.Dynamic criteriaHours of the dayImagesWording  Message displayed … Continued

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McDonald’s – McCafé

McDonald’s – McCafé

Campaign goalMcDonald’s Branding Campaign on mobile – web mobile and In-appScenariosThe interstitial evolves depending on the user’s location:The city and its real-time weather are displayed in the banner11 different products and wordings are displayed depending on the weatherThe responsive ad is automatically adapted to the format and to the tilting of the device.Dynamic criteriaLocationWeatherImagesWording  

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Franprix

Franprix

Campaign GoalsAcquisition and Drive-to-store Franprix campaignWeb and MobileScenarioThe banner displays :The different product and the related discountThe closest retailer’s addressDynamic CriteriaLocationRetailers addressProduct : Image and discounts        

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SFR

SFR

The SFR-ADventori partnership aim? To display the most relevant message to the user/mobile user, whether he’s a customer or still a prospect. To be a success, this operation has need a connection with SFR’s DMP and the creation of 20 campaign scenarios.

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McDonald’s

McDonald’s

Campaign goalsAcquisition campaign for McDonald’s using the weather forecast solution on mobile in order to increase in-store traffic.Campaign setupThe user can be localized via his/her mobile phone; once done, an interstitial is displayed based on the weather forecast of his/her location, proposing a discount in a nearby McDonald.Dynamics criteriaWeather forecast feedUser’s locationTime of the day    GOOD … Continued

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Volkswagen – Coccinelle

Volkswagen – Coccinelle

Campaign goalWeb & Mobile Acquisition campaignScenario2 scenarios inspired by Tinder mechanics: Invite the user to play with the banner to submit their preferences, to help choose the Beetle that best suits the user.Data feeds usedCreative set of scenarios« Tinder » choice rulesProducts    The user clicks on the Heart or on the Cross and in the end, the Coccinelle adapted … Continued

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Amora

Amora

Campaign goalsAmora Acquisition campaign – Web & Mobile.Supports sales of Amora range in France with lead coupons.Scenario10 weather sensitive scenarios offering different products depending on the area : Paris/Province/ Coastal areas.Data basedContextual : weather and user’s locationCreative scenarios    AUTOMATIC USER’S LOCATION   PROVINCE COASTAL ZONE   

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Coca-Cola

Coca-Cola

Campaign goalsCoca-Cola Branding and Awareness campaignWeb, Mobile, Tablet and rich media formatScenarioRandom various punchlines of the Coca-Cola #choisislebonheur campaign.Multivariant testing on CTA.Data basedPunchlineCTA   Skins             

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PRESIDENT

PRESIDENT

Campaign goalSpecial Deal with Prisma sales agency for PrésidentScenarioDisplay the offers « tartiflette » and « fondue » under optimal weather conditions consumption: below 10 °C.Dynamic criteriaWeather trigger with the Sales AgencyPassBack outside weather conditions.  Fondue  Tartiflette   

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Bouygues Telecom

Bouygues Telecom

 Campaign goalsBouygues Telecom has launched a 100% Mobile acquisition campaign to promote its new 4G+ offer. This campaign engage users to change mobile operator.ScenariosThe user can be localized via IP.Highlighting the city where the mobile user is, to get his attention and to propose him the 4G+ offer.Differentiated click that redirects directly to the specified offer.Data usedUser’s … Continued

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Picard

Picard

Campaign goalsDrive-to-store campaign for PicardContextualization thanks to a partnership with Mappy.frScenarioOn Mappy.fr, thanks to the partnership ADventori/Mappy, banners will display the closest Picard retailer of the arrival address, given by the user.Dynamic criteriaUser’s research on Mappy.fr : arrival address Mappy.frPicard Retailers address        

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