International campaigns

More and more advertisers use ADventori’s data-driven technology for their international campaigns. Our DCO solution helps them by:

  • Changing automatically the offer, the language or the currency depending on the user’s location or its browser’s language.
  • Centralizing and simplifying an international campaign: one ad server for all the devices, all the formats and all the countries.
  • Streamlining banners creation and declination.

Discover our examples of multilingual campaigns using our DCO technology.

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For more information about international campaigns or our DCO features



Nissan QASHQAI IT

Nissan QASHQAI IT

Objectives Acquisition campaign and retargeting (IT) to promote the new Qashqai diesel vehicles.Desktop & mobile formats Scenario Acquisition Depending on the user’s profile, the banner displays a corresponding Qashqai model (diesel or gasoline affinity)A/B test on the different messages of the banners. Retargeting Adaptation of the message, CTA and redirection link according to the Internet … Continued

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Adagio

Adagio

Campaign goalsRetargeting campaign for Adagio, that rent tourism apartments.Campaign displayed in France and UK;ScenarioThe message is adapted to the user’s level  in the conversion funnel.Home pageHighlights discount offer for early bookings.After a visit of a Adagio apartment pageDisplays 1 to 3 visited apartments, with relevant price and pictures.Language, price and currency are adapted in French … Continued

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Nissan Juke Paneuropean

Nissan Juke Paneuropean

Campaign goals Acquisition & retargeting campaign in 5 countries (France, Germany, Italy, Spain, United Kingdom) for the Nissan Juke.ScenariosAcquisition Multivariant testing of several elements of the banners:Nissan Juke’s USP (Bose equipment, Around View Monitor, personalisation…)Wordings to present USPCar model colorCTA… Retargeting Message, CTA and redirect link will be adapted, depending on:Visited pages by the userIts … Continued

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Montblanc

Montblanc

ObjectiveRetargeting campaign promoting Mont Blanc’s products and its online store.European campaign launched in 7 countries: France, Spain, Italy, Belgium, United Kingdom, Germany, Nederlands.ScenariosOffers and messages displayed are adapted to the user’s stage in the customer journey and visited products categories:If the user visited one product: display of the product + 2 best sellers from the … Continued

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La Plagne

La Plagne

Campaign goalTo highlight in a creative way the La Plagne Ski resort and increase its bookings.Campagne desktop et mobile, In french & englishScenarioThe banner will display a message which will be adapted depending on:User’s language (FR or EN)The user’s city weather in real-timeThe La Plagne weatherThe distance between the user and the ski resortData usedUser’s … Continued

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Foodora – Winter Olympics

Foodora – Winter Olympics

Campaign goalAcquisition campaign launched in 11 countries during the 2018 Winter Olympics Games.Desktop and mobile campaign (web-mobile & in-app).ScenarioDepending on the user’s location, the banner displays the corresponding country’s flag and its medals counts, updated hourly.Data usedUser’s locationMedals counts feed      FranceGermany  CanadaItaly  NetherlandsNorway

Foodora

Foodora

The international restaurant delivery company has chosen ADventori’s ad serving technology for the diffusion of all its digital ad campaigns, globally.

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Eurobet

Eurobet

ObjectivePromotion of Eurobet’s online sports betting service. Desktop & mobile campaign, launched in Italy.ScenarioBased on the competition schedule, the banner displays:Date + hourTeams’ name + logoBetting oddsWording is adapted to the different actions of the match, based on pre-defined scenarios.Redirection to the match betting odds’ page on Eurobet’s website.Data usedSport feed (score, goals, actions, etc.)Betting … Continued

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Foodora – Always on campaign

Foodora – Always on campaign

Campaign goalsWorldwide and multilingual acquisition and retargeting campaignOn desktop, web-mobile and in-appTo support Foodora’s continual geographical expansionScenariosAcquisition (Canada only) & Homepage retargeting: Depending on the user’s location, the banner displays 3 random restaurants from the top restaurants of the city.Product retargeting: The banner displays the restaurants consulted by the user on Foodora’s website, as well … Continued

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Europcar

Europcar

Campaign goalsRetargeting & Acquisition campaign – since 20th March 2014.Attract the attention of the users who did not complete the rental process and display the most relevant offer.International campaign : 5 campaigns / 7 languages / 10 countriesDisplay and Mobile ScenarioScenario divided in 4 levels Acquisition Display a message/offer depending on the targeting. Retargeting Website … Continued

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Accor boost

Accor boost

Campaign goalInternational acquisition campaign, displaying hotel offers in several cities.ScenarioThe banner text is automatically adapted to the user’s language.The offer (among a choice of 9 cities) is displayed depending on the user’s profile, or affinities.The price displayed – updated every 24h – will be the cheapest of the chosen city.Data usedLanguages : english, italian, spanish, … Continued

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Hotelplan

Hotelplan

Campaign goal  Multilingual retargeting campaign for Hotelplan in Switzerland.ScenarioThe banner displays the user’s last visited travel offers on the French and German speaking websites of Hotelplan. Dynamic criteria  Browser historyUser’s language : French or GermanSynchronization with the advertiser feed : hotel offers (wording, picture and price)           

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Figaro Premium

Figaro Premium

Campaign goalsAcquisition campaign to promote Le Figaro Premium towards French speakers abroad, in more than 50 countries.ScenariosDepending on the location, the banner displays :The user’s town and its pictureThe offer’s availability hourDynamic criteriaLocationTown : wording and imageAvailability hours   Message displayed for a user in Sydney  Message displayed for a user in Washington Message displayed for a user in … Continued

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Hertz

Hertz

Hertz

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Estée Lauder

Estée Lauder

Campaign goalEstée Lauder – European retargeting campaign (fr-be-nl)ScenarioThe banner will be automatically adapted to :The visited categoryThe conversion funnel stageDynamic criteriaUser’s pathTop products feed & and promo codeLanguage  Click on the banners to launch themGENERIC OFFER – FR AFTER VISITING LIPSTICKS – FR AFTER VISITING MOISTURING CREAM NL  AFTER CART ABANDONMENT MAKE UP NL     

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Voyages Sncf

Voyages Sncf

Campaign goalsInternational acquisition campaign ScenariosPropose to the user the top sales depending on the country in which he isBackground are adapted to the country7 countries / 6 languages / 9 campaign scenarios: Germany, Spain, Belgium, Luxembourg, Swiss, Netherlands and Italy.Differentiated click : the post-click opens to a reservation page prefilled.Data usedLanguage switching managementPricesDeparture / ArrivalPicture / … Continued

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Voyages SNCF

Voyages SNCF

Optimization of the production cost of the creatives, message and offer adapted to the user’s location, multilingual campaign… Voyages-sncf campaign, realized in partnership with Netbooster, handles cleverly the ADventori’s data-driven technology.

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Clinique

Clinique

Campaign goalEuropean retargeting campaign: France, Italy, Germany, AustriaScenarioRe-proposes the last product + top product + differentiated discount code Data feed usedUser’s pathTop Clinique productLanguage    IT   DE   

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Compagnie des Alpes

Compagnie des Alpes

ContextThe “ Compagnie des Alpes ” (CDA) is a world leader in the ski resorts market and the n°4 of the European leisure destinations. Following the strategic advice of Performics, ADventori has been asked to propose a one-to-one personalized experience by contextualizing display campaigns of CDA’s French and Belgian leisure parks.This campaign will be set … Continued

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AXA Assistance

AXA Assistance

Campaign goalsAXA International campaign of Brand Awareness and Retargeting.ScenarioDepending on the user’s location:Displays offers matching with the user’s country.The message is translated in the right language with the right currency.Different message in acquisition and in retargeting.Post-click returns a page with the right language.Dynamic criteriaUser’s locationLanguage, Currency, changeCampaign elements : (price, visual…)    ACQUISITION – FRANCE RETARGETING – SPAIN  ACQUISITION – UK  RETARGETING … Continued

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EUROSPORT

EUROSPORT

Campaign goalsWeb Acquisition campaign in Germany, United-Kingdom and Spain.ScenarioDisplays in Real-Time the Roland-Garros players name to engage the Sport Intentionists to subscribe to the Eurosport Channel.Data basedSport Data feedIntentionists targeting data (3rd party)Languages : English, Spanish and German  UK  Germany   Spain  

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