NGO – Institutional

Case study Médecins sans frontières

Case study Médecins sans frontières

MSF is keen to bring more relevance and consistency to its digital advertising campaigns. The charity therefore turned to ADventori to create, organize and run its digital campaigns. Find out how.

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Médecins Sans Frontières

Médecins Sans Frontières

Objectives Always on acquisition and retargeting campaign, on desktop and mobile, to promote donations for Médecins sans frontières (MSF). Scenario Acquisition Depending on the user’s profile (7 audience segments), the banner displays a different message Highlighting the online shop (boutique.msf.fr/fr/) and the site calling for legacies (https://leguez.msf.fr/)Multivariant testing between several images Retargeting The message and … Continued

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