Retail

Through our campaigns examples, discover how ADventori’s data-driven technology can bring several solutions to Retail advertisers:

  • To adapt the offer in real-time, while streamlining production costs.
  • To drive traffic to the retailers by highlighting the closest.
  • To optimise the conversion funnel by using Dynamic Landing Pages.
  • To draw attention by using all types of data.
  • To contextualise messages depending on the user’s search.
  • To facilitate the campaign declination on all formats: display, skin, mobile or video.

Discover the chosen scenarios for these Retail campaigns.

Tell me more

For more information about Retail campaigns



Drive Intermarché

Drive Intermarché

Objectives Web to store acquisition campaign. Scenario The banners display the closest Drive Intermarché to the Internet user with a promotional code relating to user’s location. Data Used User’s locationDrive Intermarché adressesWording & visuals User’s location – Brest User’s location – Baud User’s location – Avranches

More About
U DRIVE – SYSTEME U

U DRIVE – SYSTEME U

Objectives Contextualization campaign on Mappy to promote U Drive during the holiday season. Scenario The banner displays the U Drive closest to the destination the user is looking for on Mappy. Data Used User’s locationMappy publisher dataAdvertiser data: name and addresses of the U Drive. Banner displayed to an user whose destination is Biscarosse Banner … Continued

More About
DECATHLON – VITAL SPORT

DECATHLON – VITAL SPORT

Objectives Decathlon acquisition campaign on desktop and mobile. Promotion of Decathlon’s “VitalSport” discovery program. Scenario Depending on the user’s location, the banner highlights the nearest store with the date on which Decathlon’s “VitalSport” discovery program is available. Data Used User’s locationAdvertiser data: visuals, wording, datesAdventori’s mapping User’s location – Ollioules User’s location – Villeneuve d’Ascq … Continued

More About
Samsung – Galaxy Note 9

Samsung – Galaxy Note 9

ObjectiveCampaign for the launch of Samsung’s Galaxy Note 9, operated on Google CM and Studio.Desktop (IAB + Skin format) and mobile campaign.ScenariosPre-order periodTo encourage pre-orders, the banner displays :-A trade-in offer depending on the user’s current mobile device (user-agent).-A countdown  with time remaining to benefit from this offer.Launch periodThe banner displays several product USP depending … Continued

Decathlon

Decathlon

Campaign goal Web-to-Store acquisition campaign for Decathlon in Germany.  Standard IAB Formats and skins.ScenarioThe banner displays several products within a carrousel and, depending on the user’s locations, indicates the contact details and the opening hours of the closest Decathlon store.Dynamic criteria LocationDecathlon stores informationWording & Images   Banner presented to a user in BerlinBanner presented to a user in HamburgSkin … Continued

More about
E.Leclerc – Culturissimo

E.Leclerc – Culturissimo

Campaign goalsMobile campaign (web-mobile and in-app interstitial) for the promotion of the cultural events available for sale on the E.Leclerc ticketing.ScenariosDepending on the user’s location, the banner highlights the next cultural events in his town/region.Data feedsUser’s locationDayCultural events scheduleImage and wording    Click on the images below to launch the videos   For a user in UrrugneFor … Continued

More about
Nature et Découvertes – Mother and Father’s day

Nature et Découvertes – Mother and Father’s day

ObjectiveClick and collect campaign promoting the Nature et Découvertes’ products for mother’s and father’s day.ScenariosBanners are personalized depending on the user’s location, and present :A carousel of random offers among a wide selection of productsThe closest point of sales to pick up rapidly their purchases in storeMultivariant testing: the brand has chosen to test offers, … Continued

More about
Samsung – Quick Drive

Samsung – Quick Drive

ObjectiveCampaign promoting the Quick Drive washing machine – on Desktop and mobile (web-mobile & in-app) campaign.ScenariosThe banners are personalized and present diferent product USPs, depending on the user’s profile and interests, as well as on his customer journey.For each scenario, messages and CTA are A/B testedData used3rd party dataAdvertiser data (wording and images)  Click on the … Continued

More about
Samsung – Q-Led

Samsung – Q-Led

ObjectiveCampaign promoting the Q-Led television – on Desktop and mobile (web-mobile & in-app) campaign.ScenariosThe banners are personalized and present diferent product USPs, depending on the user’s profile and interests, as well as on his customer journey.For each scenario, messages and CTA are A/B testedData used3rd party dataAdvertiser data (wording and images)   Click on the images below to … Continued

More about
Boulanger

Boulanger

Campaign goal  Drive-to-Store & CRM display campaignSpecial World Cup CampaignScenario World Cup Special A countdown is displayed before the World Cup starts. Offers Random selection of top products Offer is adapted depending on the DMP solution segments & recommendation. It evolves depending on the user’s profile and history with the brand (last buy, visited pages, … Continued

More about
Decathlon – Active toi

Decathlon – Active toi

Campaign goalsHighlight several ranges of the brand – 8 different sport activityMessage personalisation8 desktop & web mobile formatsScenarioPersonalisationDepending on the segment identified (young mother, senior…), the banner will displays a relevant sport with 1 or 2 related items.Message sequencingOn every impression, the user sees a new sport and a new range of items.DataTrading segment   Young mother … Continued

More about
Bébé 9

Bébé 9

Campaign goalsAcquisition campaign, contextualised on LeboncoinDrive-to-Store5 formats : IAB, mobile & nativeScenarioContextualisation LeboncoinThe banner will be adapted depending on the user’s search on leboncoin, depending on a list of keywords chosen by the advertiser (stroller, baby car seat, highchair…)The picture and offer correspond to the user’s search.The closest Bébé9 retailers.Data usedLeboncoin data searchKeywords list / … Continued

More about
Darty – Counter attack

Darty – Counter attack

ObjectiveAcquisition campaign promoting Darty’s stores and products in Conforama’s customer catchment area.Desktop and mobile campaign.ScenarioBased on user’s location, the banner displays the nearest store’s address within Conforama’s catchment area.The banner displays randomly promotional products.Data usedUser’s locationList of Darty’s addressesList of Conforama’s catchment area          

More about
E.Leclerc

E.Leclerc

Campaign objectivesThe E.Leclerc campaign was part of the nationwide campaign « quiestlemoinscher.com – who is the less expensive », designed with a Drive to Store objective.By using the advertisers product feed, we were able to show real-time prices from competitor retailers, demonstrating that E.Leclerc is the best value department store in the area.Campaign setupDisplay – banner displaying … Continued

More about
Boulanger

Boulanger

Campaign goal  Drive-to-Store and display CRM campaignScenarioThe banner and the message evolve depending of :The user’s profile and history with the brand (product affinity / purchase channel)His geolocation and opening hours of the closest storesDynamic criteria  Advertisers DMP (Ysance)User’s locationList of point of salesImages & Wording   Click on the images below to launch the videos … Continued

More about
Carrefour livraison express

Carrefour livraison express

 ObjectiveAcquisition campaign promoting Carrefour’s Express Delivery Service.ScenariosDepending on the user’s weather and time:Visual and wording adapted to the weatherDisplay of the estimated time of deliveryData usedTime + delivery timeUser’s locationWeather    Weather: rain – Time: 16h03   Weather: sun – Time: 09h10    Skin format, Weather: sun– Time: 12h29      

More about
Carrefour Toys

Carrefour Toys

ObjectiveCampaign promoting Carrefour toys. Desktop and mobile campaign. ScenarioThe banner displays a toy corresponding to the user’s segment: early age, girl, boy, board games, etc.When clicking on the interstitial, the banner displays a map indicating the nearest point of sale.Data used3rd party dataUser’s location  Segment: GirlSegment: Boy Segment: Board gamesUser’s location: RennesSegment: Early ageUser’s location: Perpignan 

More about
Système U

Système U

Campaign goalsDrive-to-Store : Highlighting ephemeral offers to incitate the user to go to Systeme U retailers.Multi-device : Desktop & MobileScenarioUser’s locationDisplay available promotional offers in the closest retailerEvery week, update of the offers and their prioritizationAfter click, redirection towards retailers landing pageTracking of products and retailers displayed13500 scenarios / 67 500 creatives displayedData usedAdvertiser feed … Continued

More about
DARTY – SUMMER

DARTY – SUMMER

Campaign goalAcquisition and drive-to-storeWeather sensitive campaignScenarioThe offer displayed will depend on the temperature at the user’s location.Data usedUser’s locationTemperature       

More about
Franprix

Franprix

Campaign GoalsAcquisition and Drive-to-store Franprix campaignWeb and MobileScenarioThe banner displays :The different product and the related discountThe closest retailer’s addressDynamic CriteriaLocationRetailers addressProduct : Image and discounts        

More about
Ooshop

Ooshop

Campaign GoalsAcquisition campaign driven by the weather, on the LeBonCoin.fr website.Skins and companion format (300X600)ScenarioPassbackUser’s LocationCampaign will only be displayed to user’s who are in an area where it is rainingDynamic CriteriaUser’s locationWeather   SKINS 

More about
Rossignol

Rossignol

Rossignol Group chose the ADventori’s Store Locator solution to facilitate the location of the 15 000 of Lange, Dynastar and Rossignol brand retailers.

More about
IKEA

IKEA

Campaign goalsAcquisition campaign web-to-store oriented: increase in-store sales on specific Ikea products.Campaign setupA range of products is presented to the user.Depending of the user location, the banner displays the nearest store, among the 30 Ikea stores in France.IAB standards and Rich with full dynamic background takeover of Orange.frDynamic criteriaUser’s location CAMPAIGN 2016 ORGANIZE YOUR LIVING 2016 CAMPAIGNTOULOUSETHIAIS APRIL 1 … Continued

More about
Viking

Viking

Campaign goalDrive-to-Store campaign, contextualized, adapted to user’s research on leboncoinScenarioThe banner is only displayed if the user makes a research on keywords listed by the advertiser (lawn mower, chainsaw…)Based on the user’ search, the most relevant item will be displayed along with the closest dealershipDynamic criteriaSearch data in LeboncoinList of key words and associated models … Continued

More about
Leroy Merlin

Leroy Merlin

Campaign goalAcquisition campaign for Leroy Merlin in order to increase in-store traffic.Campaign setupOffering products based on the current weather forecast and the user’s location.Dynamics criteriaUser’s locationWeather forecast feedProduct feed  MARSEILLE LYON   LILLE    

More about
Leroy Merlin – Christmas

Leroy Merlin – Christmas

Campaign goalLaunch of an innovative Wish List for Christmas.Scenario1. The user will choose items he would like to receive on the mini website2. He gives its contact details and those of whom he wants to send his wish-list. The recipient will receive an email indicating the expected gift.3. The recipient will be retargeted with banners displaying … Continued

More about
Intermarché Drive

Intermarché Drive

Campaign goalWeb to store acquisition campaign for InterMarchéScenario5 scenarios depending on strategic target segmentsLocalisation: presenting the closest IntermarchéData feed usedUser’s locationCreative scenariosVarious CTA  AUTOMATIC USER’S LOCATION  TOULOUSE     BORDEAUX     LILLE   

More about
Picard

Picard

Campaign goalsDrive-to-store campaign for PicardContextualization thanks to a partnership with Mappy.frScenarioOn Mappy.fr, thanks to the partnership ADventori/Mappy, banners will display the closest Picard retailer of the arrival address, given by the user.Dynamic criteriaUser’s research on Mappy.fr : arrival address Mappy.frPicard Retailers address        

More about
Simply Market

Simply Market

Campaign goalsWeb-to-store campaign for Simply Market: capture the user attention to stimulate store visits.Campaign setupPersonalized campaign according to the product, promotion dates and users’ locationSpecific product is displayed according to the period and users’ locationDifferentiated clicks: connect the user to a local online catalog (webbalogue)Dynamic data feeds usedGeolocationPrice feedProduct feed GENERIC ENTREMONT   RISTORANTE  

More about
Mr Bricolage

Mr Bricolage

Campaign goalsAcquisition campaign for the operation « Les Folies d’été » from Mr Bricolage. The goal is to increase in-store traffic.This Mr Bricolage campaign follows the IAB standards with an Expand format.Campaign setupThe user is offered a selection of products for the operation « Les Folies d’été ».Based on the user’s location, the closest store is displayed in the … Continued

More about

We are requesting your consent to use your anonymized data to enhance our website experience,
and to promote our offers to you in ads using our partners. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close