Retailers Address

Drive Intermarché

Drive Intermarché

Objectives Web to store acquisition campaign. Scenario The banners display the closest Drive Intermarché to the Internet user with a promotional code relating to user’s location. Data Used User’s locationDrive Intermarché adressesWording & visuals User’s location – Brest User’s location – Baud User’s location – Avranches

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Boulanger

Boulanger

Campaign goal  Drive-to-Store & CRM display campaignSpecial World Cup CampaignScenario World Cup Special A countdown is displayed before the World Cup starts. Offers Random selection of top products Offer is adapted depending on the DMP solution segments & recommendation. It evolves depending on the user’s profile and history with the brand (last buy, visited pages, … Continued

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Renault

Renault

Renault

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Darty – Counter attack

Darty – Counter attack

ObjectiveAcquisition campaign promoting Darty’s stores and products in Conforama’s customer catchment area.Desktop and mobile campaign.ScenarioBased on user’s location, the banner displays the nearest store’s address within Conforama’s catchment area.The banner displays randomly promotional products.Data usedUser’s locationList of Darty’s addressesList of Conforama’s catchment area          

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Système U

Système U

Campaign goalsDrive-to-Store : Highlighting ephemeral offers to incitate the user to go to Systeme U retailers.Multi-device : Desktop & MobileScenarioUser’s locationDisplay available promotional offers in the closest retailerEvery week, update of the offers and their prioritizationAfter click, redirection towards retailers landing pageTracking of products and retailers displayed13500 scenarios / 67 500 creatives displayedData usedAdvertiser feed … Continued

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Euromaster

Euromaster

Euromaster

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Franprix

Franprix

Campaign GoalsAcquisition and Drive-to-store Franprix campaignWeb and MobileScenarioThe banner displays :The different product and the related discountThe closest retailer’s addressDynamic CriteriaLocationRetailers addressProduct : Image and discounts        

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Nissan

Nissan

Nissan

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Mazda

Mazda

Campaign goalsMazda Drive to store campaign with video pre-roll on TF1, M6, Teads, GTMD networks.Campaign setupLocation based message displaying the closest point of sales.3 messages: « your retailer », « try it » and « experience it »Data usedLocalization33% SoV repartition     

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Heineken

Heineken

 Campaign goalsIn 2015, Heineken launch for the first time its campaign Support your bar. During this marketing operation, Heineken invites every internet user to vote for his favorite bar on supportyourbar.com.  This Web and mobile campaign aims to support the incentive operation of Heineken with its distribution network.ScenarioPresentation of 3 bars corresponding to the location of the … Continued

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HONDA

HONDA

Campaign goalAcquisition campaign – Web to Store – Multivariant testing.ScenarioFor each banner, the closest retailer address of the user is displayed.Multivariant testing based on key selling points « magic seats » or « sunroof ». Dynamic criteriaLocation based adRetailer addressesCreative scenarios   Seat Scenario Caen  Roof Scenario Poitiers 

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IKEA

IKEA

Campaign goalsAcquisition campaign web-to-store oriented: increase in-store sales on specific Ikea products.Campaign setupA range of products is presented to the user.Depending of the user location, the banner displays the nearest store, among the 30 Ikea stores in France.IAB standards and Rich with full dynamic background takeover of Orange.frDynamic criteriaUser’s location CAMPAIGN 2016 ORGANIZE YOUR LIVING 2016 CAMPAIGNTOULOUSETHIAIS APRIL 1 … Continued

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Histoire d’or

Histoire d’or

Retargeting campaign

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Viking

Viking

Campaign goalDrive-to-Store campaign, contextualized, adapted to user’s research on leboncoinScenarioThe banner is only displayed if the user makes a research on keywords listed by the advertiser (lawn mower, chainsaw…)Based on the user’ search, the most relevant item will be displayed along with the closest dealershipDynamic criteriaSearch data in LeboncoinList of key words and associated models … Continued

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Leroy Merlin

Leroy Merlin

Campaign goalAcquisition campaign for Leroy Merlin in order to increase in-store traffic.Campaign setupOffering products based on the current weather forecast and the user’s location.Dynamics criteriaUser’s locationWeather forecast feedProduct feed  MARSEILLE LYON   LILLE    

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Norauto

Norauto

Campaign goalsThis winter, Norauto released a dynamic display campaign to promote its Winter tires range.Web-to-Store campaignScenarioDepending on the user’s location and the weather, the banner displays in real-time the temperature and the nearest store.For this campaign, ADventori usesUser’s locationWeather forecast feedThe retail outlets listUsing theses feeds allows the banner to present the appropriate and personalized … Continued

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Kiabi

Kiabi

Campaign goalAcquisition campaign from Kiabi – Drive-to-storeScenarioIndicates the user its closest point of salesData feed usedGeo-locationAdvertiser data  BREST POITIERS   

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FORD SERVICE

FORD SERVICE

Campaign goalFord Service Acquisition & Branding campaignScenarioRandom display of the 2 Ford Service offers : – Air conditioning – MotorcraftDepending on the user’s location, the banner displays a carousel presenting the nearest Ford dealers.Data feed usedUser’s locationList and adresses of Ford dealers  Motorcraft – Brest  Air Conditioning – Nice   Motorcraft – Marseille  

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BMW

BMW

Campaign goalDrive-to-Store campaignScenarioDepending on the user’s location, the banner will display the closest BMW retailer.Dynamic criteriaUser’s locationList of the BMW retailers and their address LYON  NICE  

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Vichy

Vichy

Campaign goalsThe Vichy campaign was created to promote the Vichy Christmas gift box. Based on the user’s location, the banner will display the nearest pharmacy where the user can get the product. ADventori allowed to implement into the banner 3,200 retailers.2 scenariosDisplay a specific message if the user is located in an area dense with … Continued

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Seat Leon I-Tech

Seat Leon I-Tech

Campaign goalsThe Seat Leon I-Tech campaign was designed for a Drive to Store objective. The purpose here is to promote the new Seat Leon ITECH, retrieve the nearest car dealership and encourage the user to make an appointment for a drive test. The campaign setup is using 2 ADventori solutions: Data-driven banners + dedicated Landing Page.These … Continued

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Point S

Point S

Campaign goalsCreate a Video «drive-to-store» campaign for Point SConnect local buying and advertising with nation-wide media buyingScenarioDisplay the nearest point of sale depending on user’s current locationGeneric catch-all message displayed if geo-localization is not possibleData UsedUser’s current locationList of Point S dealerships     

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FORD

FORD

Campaign goalDrive-to-store campaign for FordScenarioDepending on the user’s location, the banner displays a carousel presenting the nearest Ford dealers.Data feed usedUser’s LocationList and adresses of Ford dealers  Bordeaux  Perpignan   Mets-Nancy  Nantes  

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Intermarché Drive

Intermarché Drive

Campaign goalWeb to store acquisition campaign for InterMarchéScenario5 scenarios depending on strategic target segmentsLocalisation: presenting the closest IntermarchéData feed usedUser’s locationCreative scenariosVarious CTA  AUTOMATIC USER’S LOCATION  TOULOUSE     BORDEAUX     LILLE   

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Picard

Picard

Campaign goalsDrive-to-store campaign for PicardContextualization thanks to a partnership with Mappy.frScenarioOn Mappy.fr, thanks to the partnership ADventori/Mappy, banners will display the closest Picard retailer of the arrival address, given by the user.Dynamic criteriaUser’s research on Mappy.fr : arrival address Mappy.frPicard Retailers address        

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Rowenta

Rowenta

 Campaign goalsRowenta, one of the famous SEB’s brand, launched a new air purifier Intense Pur Air. To promote it, Rowenta launched an acquisition and retargeting campaign using 2 scenarios : Web-to-Store and Brand Awareness.Scenario2 scenarios are displayed for retargeting and acquisition campaignWeb-to-Store Scenario : Presentation of the product. Then displays the nearest Darty or Boulanger store selling … Continued

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Mercedes – Benz

Mercedes – Benz

Campaign goalsADventori has powered a Mercedes-Benz campaign with a web-to-store solution for generating qualified leads. To direct the site visitor towards the nearest dealers, a landing page is set up with specific calls-to-action:«Make an appointment» – at the dealer or by telephone.«See your dealer’s latest offers» – click navigates to the nearest dealer’s offers.«Visit your … Continued

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M6 Mobile

M6 Mobile

Campaign goalsThe M6 Mobile campaign was designed for a Drive to Store objective, the purpose here is to promote the new M6 Mobile plan, and to lead the user toward the closest store.The device is using 2 ADventori solutions: DCO with banners and total ad site covering + an event landing page including a store … Continued

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Simply Market

Simply Market

Campaign goalsWeb-to-store campaign for Simply Market: capture the user attention to stimulate store visits.Campaign setupPersonalized campaign according to the product, promotion dates and users’ locationSpecific product is displayed according to the period and users’ locationDifferentiated clicks: connect the user to a local online catalog (webbalogue)Dynamic data feeds usedGeolocationPrice feedProduct feed GENERIC ENTREMONT   RISTORANTE  

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Mr Bricolage

Mr Bricolage

Campaign goalsAcquisition campaign for the operation « Les Folies d’été » from Mr Bricolage. The goal is to increase in-store traffic.This Mr Bricolage campaign follows the IAB standards with an Expand format.Campaign setupThe user is offered a selection of products for the operation « Les Folies d’été ».Based on the user’s location, the closest store is displayed in the … Continued

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