Travel and Tourism

Discover some of the solutions given by ADventori’s data-driven technology to Travel & Tourism advertisers:

  • To display relevant offers, depending on the user’s location – I love TGV
  • To trigger an impulse purchase by using weather data – Club Med
  • To display a new type of retargeting, evolving, more relevant, adapted to the user’s path – Hertz
  • To personalise messages using all types of data : 3rd party, DMP,… – Compagnie des Alpes
  • To facilitate international and multilingual campaigns- Voyages-Sncf
  • To optimise banners with multi-variant testing – Accor Hotels
  • To personalise all types of banners, formats : display, skin, video, mobile – I Love TGVEuropcar
  • To contextualise messages in line with the user’s search on publishers websites – Voyages-SNCF

Discover the chosen scenarios for these Travel & Tourism campaigns.

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For more information about Travel & Tourism campaigns examples



Transavia

Transavia

Objective Acquisition and retargeting campaign in 3 countries (France, Portugal and Spain) to promote flights operated by Transavia. Scenario Acquisition Affinity segments: display of offers according to the identified interests of the Internet user. Weather: > If the weather is bad: highlight the bad weather conditions and display a destination in the mild weather. > … Continued

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OUI.SNCF – OUIBOT

OUI.SNCF – OUIBOT

Objectives Innovative digital campaign using ADventori’s DCO technology to promote OUIbot, OUI.sncf’s conversational agent, which allows you to book your trips in a few steps. Scenario The Internet user makes his request in the banner and is redirected to the site of the conversational robot (https://www.oui.sncf/bot), with the history of his discussions. Then he could … Continued

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SNCF – InOui

SNCF – InOui

Objectives Promotion of call prices for SNCF’s InOui offer.Skin Format, desktop, mobile and tablet exclusively on Leboncoin. Scenario The banners are displaying different travel offers depending on the user’s location. Data Used User’s locationImages et wordingAdvertiser data: routes and prices Skin format – User’s location – Paris User’s location – Paris User’s location – Nancy

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Air France

Air France

Objectives Retargeting campaign (ES) for Air France Scenario Retargeting scenarios based on the user’s conversion tunnel.Personalization of prices/destinations according to Air France’s product catalogue.Display of top destinations from users closest airport. Data Used ADventori’s site trackerUser’s locationAdvertiser’s data: flights, prices Retargeting banner for aMadrid – Paris flight research User’s location Valence

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easyJet

easyJet

Objectives Acquisition and retargeting campaign for easyJet’s winter sales. Scenario Acquisition> If it uses an Analect interest segment: it will display a specific message and the relevant destination.> If the weather is bad at the user’s location: it will highlight the weather, and then displays a sunny destination.> If the weather is good: it will display … Continued

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Oui SNCF

Oui SNCF

ObjectivesAcquisition and retargeting campaignScenarioGeolocationDisplay of routes (TGV and OUIGO) from the nearest station to the Internet user.+ scenario adapted to loyalty card owners and/or DMP scenarioRetargetingPresentation of a top 3 best prices from the API OUI.sncf for the same destination on other datesMultivariant testing With or without prices // on destinations from ParisData UsedCreative template 100% … Continued

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Corsair

Corsair

Campaign goalAlways-on campaign for Corsair.ScenarioThe banner is dynamic at several levels.If the user’s weather is bad Weather & temperature are displayed then 3 destinations with a summer weather.If the weather is good1 or 3 top destinations are displayed without weather message.Depending on the user’s locationIf in the parisian area : Flight offerIf not in parisian … Continued

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Pays de la Loire

Pays de la Loire

Objective Acquisition campaign for the Pays de la Loire areaScenario Customized banner according to the affinities of Internet users (restaurants, holidays, sports activities, tourism…)Data Used Trading segmentImages, Texts  OenologyGreen TravelCruise ShipsParks and Gardens 

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Adagio

Adagio

Campaign goalsRetargeting campaign for Adagio, that rent tourism apartments.Campaign displayed in France and UK;ScenarioThe message is adapted to the user’s level  in the conversion funnel.Home pageHighlights discount offer for early bookings.After a visit of a Adagio apartment pageDisplays 1 to 3 visited apartments, with relevant price and pictures.Language, price and currency are adapted in French … Continued

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TUI Spain – Summer Campaign 2018

TUI Spain – Summer Campaign 2018

Campaign goalsBranding and acquisition campaign promoting the TUI summer offers in SpainScenariosDepending on the user’s profile (family, Empty Nest, Travel, Travel… audience segments), the banner displays different messages (image and wording).A/B testing between 2 different CTAs.> 172 creative versions generated in real-time.Data used3rd party data : user’s profileWording & ImagesCTAs   Banner presented to the … Continued

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Transavia – Weather Acquisition

Transavia – Weather Acquisition

Campaign goalsAlways on acquisition campaignScenariosUser affinity scenario : The banner displays offers depending on user interest segments determined by Travel Audience and Travel Tising.Weather scenario : Depending on the user’s location, the banner displays : –  3 travel offers from his departure city – The weather in the departure and in the arrival city if there is … Continued

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Transavia – Staged Retargeting

Transavia – Staged Retargeting

Campaign goalsStaged retargeting campaign, evolving depending on the customer journey and its travel research on Transavia’s website.ScenariosIf simple flight research: Display of the researched flight(s) as well as related flights for the same departure city.If flight research + step forward in the conversion funnel: Display of the researched flight and the number of remaining seats … Continued

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Oui.SNCF Summer Sales

Oui.SNCF Summer Sales

Campaign goalsHighlighting TGV and OuiGO offers for summer sales.Display the most relevant offers by using DMP data.ScenarioDMP Data> If the user is known by the DMP, his top journey will be displayed.User’s location> Display the journey offers (TGV & OuiGO) leaving from the closest train station.Message sequencing> Offers are displayed following a priority order chosen … Continued

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La Plagne

La Plagne

Campaign goalTo highlight in a creative way the La Plagne Ski resort and increase its bookings.Campagne desktop et mobile, In french & englishScenarioThe banner will display a message which will be adapted depending on:User’s language (FR or EN)The user’s city weather in real-timeThe La Plagne weatherThe distance between the user and the ski resortData usedUser’s … Continued

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Ouigo – Summer sales

Ouigo – Summer sales

ObjectiveTeasing, acquisition and retargeting campaign promoting Ouigo’s Summer Sales.ScenariosTeasingThe banner integrates a countdown displaying how much time is left before the launch of the sales.AcquisitionBased on the user’s location, the banner displays a Ouigo offer departing from the nearest train station from the user.RetargetingThe banner displays the last Ouigo offer (date, origin/destination and price) seen … Continued

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CAMPANILE – LOUVRES HOTEL GROUP

CAMPANILE – LOUVRES HOTEL GROUP

Campanile is using ADventori’s DCO technology for communicating its brand promise. This cross-device and multi-format campaign is operated with IPG Mediabrands to promote events organised in the Campanile Hotels closed to the user, as well as the gatering offer.

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Oui-Sncf – On site

Oui-Sncf – On site

Campaign goalsContextualisation on-siteTo incitate the user to buy a discount card, while searching a train journey.ScenarioWhen a user makes a search with no discount card, a contextualised banner to highlight one is displayed in the results page.This banner will highlight:A card adapted to the user’s profile : Jeune, Senior+, Enfant+ ou Week-endThe departure place & … Continued

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SNCF – TGV Weekend

SNCF – TGV Weekend

ObjectiveTo promote weekend journeys by TGV, between Paris and the South of France.ScenarioBased on the user’s location, the banner displays:A journey departing from the user’s city, to Paris or the South of FranceA mimimal price.Data usedUser’s locationAdvertiser’s data: journeys, prices, wording, etc. Location: ParisLocation: Aix-en-Provence 

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OUI.SNCF – CONTEXTUALISATION

OUI.SNCF – CONTEXTUALISATION

Campaign goalsWithin the framework of Voyages-SNCF’s change of name, to modify in an on-going campaign the name and logo in the banners, thanks to Dynamic Creative Optimization.To encourage users to chose the train over the plane.Contextualisation on flights search websites: Kayak, Skyscanner, Odigeo, as well as TripAdvisor.ScenarioBased on the user’s search:Departure/destination cities (OD)Departure dateThe banner … Continued

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SNCF Intercité

SNCF Intercité

Campaign goal  Acquisition campaign promoting SNCF’s Intercité offers.ScenarioDepending on the user’s location, the banner displays an Intercité offer departing from the user’s city.Data usedUser’s locationOffers feed : destinations + wordings + prices   Departing from Caen  Departing from Lyon  Skin format, departing from Paris: Clermont-Ferrand      

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Club Med

Club Med

Campaign goalsRetargeting campaign promoting Club Med’s resorts, launched in France, Belgium and Switzerland.ScenarioThe offers displayed are adapted according to:The last seen resort(s) by the user on Club Med’s website, “You have seen”Similar resorts to the ones seen, “You will also like”.When clicking on the banner, redirection to the chosen resort’s website page.Dynamic criteriaBrowsing historyPrices and … Continued

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Campanile

Campanile

Campaign goalsBranding and acquisition campaign on desktop, mobile, video and skin formatsScenariosDepending on the date, the hour and the geolocation of the user, the ad displays the restaurants or the events organised nearby :On desktop and mobile: a Vpaid video composed of a dynamic slide followed by an advertising spotOn mobile (in-app): a dynamic banner … Continued

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Massif du sancy

Massif du sancy

Campaign goalsAcquisition campaign promoting the Sancy Massif.ScenarioThe message and visual are adapted to the target segment: family, senior or sport.Depending on the user’s location, the banner displays the travel time to the Sancy Massif in a maximum radius of 150km.Dynamic criteriaUser’s location3rd party data       Example 1  Sequence 1 adapted to the family segment  Sequence 2 adapted … Continued

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Voyages-Sncf – Contextualization

Voyages-Sncf – Contextualization

Campaign goalsMotivate the user to choose train over plane.Contextualization on Liligo, Kayak and Skyscanner (flight comparators) on 130 origins/destinations, as well as TripAdvisor..ScenarioDepending on the user’s search:Departure city/ destinationDeparture dayThe banner displays:A picture adapted to the destination,The same journey but with a Voyages-sncf offer.The price, up to a specific level :The price on a close … Continued

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Aéroports de Lyon

Aéroports de Lyon

Campaign goalsRetargeting campaign to develop parking booking in the Lyon’s Airports.ScenarioThe banner message will evolve depending on : The abandonment step:Home page : generic messageParking search + dates : the banner will display the departure day and the best offer of the period. Abandonment at the payment level : message to prompt buying act. The … Continued

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Europcar

Europcar

Campaign goalsRetargeting & Acquisition campaign – since 20th March 2014.Attract the attention of the users who did not complete the rental process and display the most relevant offer.International campaign : 5 campaigns / 7 languages / 10 countriesDisplay and Mobile ScenarioScenario divided in 4 levels Acquisition Display a message/offer depending on the targeting. Retargeting Website … Continued

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Voyage privé

Voyage privé

Campaign goalsLeads generation campaignScenariosA/B test on 3 different scenarios:1. Yield management ScenarioUser location, then display of the closest airport top destinations + mention of the time left before offer ending « Only 4 days left ».2. Discount ScenarioIdem but with the mention of the possible savings « Save up to 386€ ».3. Non DCO ScenarioWith a generic offer with … Continued

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Center Parcs

Center Parcs

Campaign goalAcquisition campaign highlighting all the Center Parcs offers.ScenarioA/B test of 2 scenariosReal-time weatherThe user’s city temperature & weather is compared to the temperature of the Center Parcs swimming pool: « While it’s 8° in Rennes, the Aqua Mundo’s water temperature is 29°”.The offer is adapted to the user’s segment: family with baby, senior…User’s locationThe … Continued

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Pierre & Vacances

Pierre & Vacances

Campaign goalAcquisition & retargeting campaign highlighting Pierre & Vacances Ski resorts residences.ScenarioThe banner is personalised, according to:The weather: Different catch line depending on whether it is snowing or clear blue sky in the ski resort.The segment/target: Messages and pictures adapted to the targeted segment (family with kids, young adults…).The resort offer: Random display of several accommodations matching the … Continued

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Transavia

Transavia

Campaign goalsAcquisition and retargeting campaign for Transavia AirlineScenariosAcquisitionDisplay flight offers related to the user’s interests, determined by the Travel Audience segments.RetargetingIf no flight researchDisplay of top selling offers, with a departure at the closest airport.If flight researchDisplay of the flight searched+ related flights. Post click, redirection towards the website, with prefilled dates.Data usedData feed synchronization … Continued

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Monte-Carlo Société des Bains de Mer

Monte-Carlo Société des Bains de Mer

Campaign goal Bilingual retargeting campaign, in english and in french, to promote the hotels of the Monte Carlo Société des Bains de MerScenario Depending his research on the company’s website, the banner displays the hotel visited by the user, his desired dates of stay as well as the corresponding price. Dynamic criteria Browser historyOffer : wording, image … Continued

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OuiGo

OuiGo

Campaign goal Acquisition & retargeting campaign for OuiGoScenario Acquisition : depending on the user’s location, the banner displays a OuiGo offer with a departure from the closest train station.Retargeting : the banner display the OuiGo offer (date, arrival city and price) researched by the user. Dynamic criteria User’s locationBrowser historyOffer : wording and price     Acquisition – User located … Continued

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Accor boost

Accor boost

Campaign goalInternational acquisition campaign, displaying hotel offers in several cities.ScenarioThe banner text is automatically adapted to the user’s language.The offer (among a choice of 9 cities) is displayed depending on the user’s profile, or affinities.The price displayed – updated every 24h – will be the cheapest of the chosen city.Data usedLanguages : english, italian, spanish, … Continued

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Hotelplan

Hotelplan

Campaign goal  Multilingual retargeting campaign for Hotelplan in Switzerland.ScenarioThe banner displays the user’s last visited travel offers on the French and German speaking websites of Hotelplan. Dynamic criteria  Browser historyUser’s language : French or GermanSynchronization with the advertiser feed : hotel offers (wording, picture and price)           

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SNCF – Première Classe

SNCF – Première Classe

Campaign goal  Acquisition campaign to promote SNCF’s TGV 1st Class, on web and mobileScenarioDepending on the user’s location, the banner displays a TGV 1st Class offer with a departure from his city.Dynamic criteria  User’s locationSynchronization with the advertiser offer feed : destinations, wording and price LYON  RUFFEC   BREST  PARIS 

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Hertz

Hertz

Hertz

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Aéroport Marseille – Provence

Aéroport Marseille – Provence

Campaign goalAcquisition campaignMulti-variant testingScenariosDistance scenario : the catchphrase will be automatically adapted to the user’s distance to the airport.Weather scenario : the catchphrase will be automaticallyadapted to the weather of the selected destinations.Multi-variant testing of the offers and the catchphrases.Dynamic criteriaUser’s location / WeatherProduct feed Depending on the distance to the airportAIX-EN-PROVENCE  ARLES Depending on the destination weather RHODES  NAPLES    

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Voyages Sncf

Voyages Sncf

Campaign goalsInternational acquisition campaign ScenariosPropose to the user the top sales depending on the country in which he isBackground are adapted to the country7 countries / 6 languages / 9 campaign scenarios: Germany, Spain, Belgium, Luxembourg, Swiss, Netherlands and Italy.Differentiated click : the post-click opens to a reservation page prefilled.Data usedLanguage switching managementPricesDeparture / ArrivalPicture / … Continued

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Voyages SNCF

Voyages SNCF

Optimization of the production cost of the creatives, message and offer adapted to the user’s location, multilingual campaign… Voyages-sncf campaign, realized in partnership with Netbooster, handles cleverly the ADventori’s data-driven technology.

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Club Med

Club Med

Campaign goalsThe Club Med campaign, Acquisition and Weather Sensitive was part of the nationwide campaign « Besoin d’un break », and was designed to promote the 4 premium villages of the advertiser.Campaign setupThe campaign is based on the weather. The first frame displays the temperature in real time of the city where the user is located, and … Continued

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Compagnie des Alpes

Compagnie des Alpes

ContextThe “ Compagnie des Alpes ” (CDA) is a world leader in the ski resorts market and the n°4 of the European leisure destinations. Following the strategic advice of Performics, ADventori has been asked to propose a one-to-one personalized experience by contextualizing display campaigns of CDA’s French and Belgian leisure parks.This campaign will be set … Continued

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Accor

Accor

Campaign goalsThe Accor campaign was design to promote the availability and the service quality of Accor hotels in 5 European cities, for all budgets.Campaign setupThe setup is composed of a banner « city » and a banner « hotel ».The banners, thanks to the product feed, are retrieving the amount of available hotels in each cities / country, and … Continued

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Voyageprive.com

Voyageprive.com

Campaign goalsCreate a versioning scenario for voyageprive.comCampaign setup4 different segments: holiday vouchers, price, luxury and after sales service.18 scenarios implemented for each segment.Dynamic data feeds usedPicture/backgroundContent/dialogue HOLIDAY VOUCHER PRICE  LUXURY  AFTER SALES SERVICE    

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EASYVOYAGE

EASYVOYAGE

Campaign GoalsAcquisition & RetargetingScenarioAcquisition : Carousel displaying 4 out of the 100 most researched flights on EasyvoyageRetargeting : Display the offer matching to the user’s last researchDynamic criteriaDates and destinationFlight priceDestination picturePartner’s logo  RETARGETING ON  INTERNATIONAL DESTINATIONS   ACQUISITION CAROUSEL ON INTERNATIONAL DESTINATIONS    RETARGETING ON EUROPEAN DESTINATIONS    ACQUISITION CAROUSEL ON INTERNATIONAL DESTINATIONS   

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Costa Croisières

Costa Croisières

Campaign goalsDisplay Costa Croisière offers departing from cities near est users’ current locations. Campaign setupDynamic, real-time display of cruises departing from a city close to the user’s current location.Simultaneous display of regular and retargeting versions of ads.Dynamic data feeds usedUser’s current location   LILLE MARSEILLE 

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BNP –  SNCF

BNP – SNCF

Campaign goalsAcquisition. Co-branded campaign BNP / SCNF : BNP offers graduates with Distinction the SNCF « young card ».Campaign setup2 scenarios, 3 creative: adapt messages before and after the results (4th of July).Before: – « Your opportunity begins July 4 »After: – 1 message for long travel distance – 1 for short (WE)User is geo-located. Depending on his location, … Continued

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IDTGV

IDTGV

Campaign goalsRetarget the user who abandoned his purchased by offering him the cheapest IDTGV ticket on the desired period.ScenarioDisplay a banner with the best price available and the departure and arrival citiesBest price available this month is displayed in the limit of 50 euros (psychological price)Viewing a special mention “last places available” if there is … Continued

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Koolicar

Koolicar

Campaign goalAcquisition Campaign for Koolicar, car rental website between private owners.ScenarioRecruiting car owners and tenants, based on the location of the user.Dynamic criteriaMessage versioningLocation based ad     CAR OWNER SCENARIO RENNES    CAR TENANT SCENARIO LYON   

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