TURN YOUR AD SERVER INTO YOUR CONTROL TOWER
Your ad server is the oldest tech of your stack. It should enable you to:
- See and measure each impression
- Understand and control your digital ecosystem
- Organize and centralize your partners
- Connect data, media and creative
- Apply your business priorities
- Own your data and centralize your campaign history
- Personalize your ads and be your central point to easily update your campaigns
ADventori, owner of its own ad server, can also support brands in organizing and operating their Google stack.
CREATION, MEDIA, DATA: OWN THE OVERLAP
Media Agency : Activates the advertiser’s audiences and define their media strategy, with a logic of optimization and performance.
Creative Agency : Manages brand image and storytelling across advertising channels.
Data providers generate 3 types of information for a campaign: audience data for media agencies, perception studies, useful to the creative agencies, and finally, strategic business data (DMP, CRM) for the brand.
ADventori brings support and expertise to align these issues and connect them as part of a data-driven campaign:
- Prepare your data
- Produce your digital ads
- Campaign trafficking
- Pilot/control your ad server
The junction of these three topics is unique to each brand. It needs technicity and experience to be developed and customized to every advertisers’ specificities.
It’s where ADventori excels.