LESS ADS, MORE EFFICIENT ADS
« To those who hope seeing the end of complexity in digital advertising, we respond that it is rather time to take control of it »
At a time where every type of ad goes digital, we must think of new methods to improve campaign time-to-launch; today, for display campaigns, tomorrow for DOOH, addressable TV, IPradio and digital press
« ADVERTISERS SOMETIMES HAVE TO DEAL WITH MORE THAN
20 VENDORS BEFORE ACCESSING THEIR OWN CAMPAIGN DATA »
The multiplication of vendors activated for each campaign creates complexity and confusion. Each vendor uses different technologies – sometimes not compatible between themselves- and has different objectives, not necessarily aligned with the advertiser’s objectives. This prevents the advertiser from getting a clear reading and understanding of its own campaigns.
How to ensure clarity of message for the user and clarity of analysis for the advertiser when campaign complexity grows exponentially?
ADVENTORI SUPPORTS ADVERTISERS IN PLANNING AND EXECUTING THEIR DIGITAL CAMPAIGNS
Three goals :
Orchestrate and control all partners involved
in the campaign: media, data, creation
Automate non-creative tasks
Remove all roots of inefficiency
and process slow down.
Our success in supporting brands is based on two fundamental elements: neutrality and dedicated service.
In the current digital ecosystem, neutrality is a luxury and an absolute necessity. Our campaign recommendations are based on real neutral values, free of fraud and respecting GDPR.
While it’s true that the most advanced technologies can generate business quickly, only experienced human supervision can apply specific business rules that are unique to each industry. Only with a scientific “test and learn” approach can algorithms be properly adjusted to one’s specific business.
TECHNOLOGY CAN BRING UP TO 20% IN PERFORMANCE TO A CAMPAIGN,
HUMAN SUPERVISION CAN INCREASE IT BY AN ADDITIONAL 15%.
In its perpetual pursuit of performance, digital advertising is structurally shifting from “one-to-many” communication to “one-to-one.” At the same time, marketers are focusing on the customer experience taking place along multiple points of contact.
We are putting our technology, know-how and experience in the service of brands to shift successfully from a one-to-many conversation to a one-to-one conversation, at scale
We believe in creativity on digital media.
We believe in transparency.
We believe in data control.
We believe in interconnected technologies.
We believe in fewer ads and greater efficiency.
We believe in advertising. And you ?