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In a landscape where social media and video dominate the media mix, capturing attention has become a balancing act. Creating dozens of versions of the same spot? Not scalable and too costly. Betting on creative automation, powered by artificial intelligence? Now that’s efficiency. A closer look at a technology that’s redefining the rules of the game.
Rethinking creative efficiency in a hyper-visual world
No sooner is one innovation adopted than another comes along. The pace is relentless. For brands, staying visible and relevant in a saturated environment is a constant challenge. Yet behind this tech race lie real levers of performance—on the condition that they are clearly identified and strategically activated.
Video automation, when enhanced by the power of AI, delivers on a clear promise: combining targeting precision, creative relevance, and cost control. At a time when video already accounts for 58% of display, this approach is no longer optional, but essential.
CTV, BVOD, SVOD: an ecosystem in full transformation
In 2024, the French digital advertising market crossed the €11 billion threshold (+14% vs. 2023). This growth is largely driven by video—especially Connected TV (CTV). Two major accelerators: SVOD (Netflix, Disney+, Amazon Prime), which surged by +312%, and BVOD (TF1+, M6+, France TV, etc.), up +33%.
These new platforms offer fertile ground for precise, high-quality, and automated activations. The key lies in activating them effectively, respecting both distribution contexts and audience expectations.
DCO + AI: a synergy that changes everything
Real-time personalization is no longer a luxury. It’s at the heart of DCO (Dynamic Creative Optimization), which adapts messaging based on user data (location, navigation history, profile). AI enhances this mechanism: predictive analytics, smart A/B testing, automatic variant generation… The result? More engagement, less perceived intrusiveness.
At ADventori, this approach has been in our DNA since 2010. Our technology allows brands to personalize ads at scale, without compromising on quality or control. All with clear KPIs: conversion rate, completion, and viewability.
"The solution we’ve developed restores impact to highly viewed formats (non-skippable, but more personalized), brings added value (via a CTA delivered through a QR code, for instance), and supports optimization through live tracking."
— Baptiste Bourron, Product Director, ADventori
Client case: Basic-Fit boosts its acquisition with personalized video
Let’s take a concrete example. For its web-to-store campaign, Basic-Fit partnered with ADventori to personalize two video formats. Objective: at the end of the video, display the closest gym to the viewer, from a network of 765 locations.
Results:
- +12.5% CTR for the personalized version vs. the generic
- +10.3% completion rate, proof of stronger engagement
The campaign, managed on a cost per view basis, perfectly illustrates how a data-driven approach can drive both performance and local relevance.
Video address transfer, Villeneuve D'Ascq
BUCA DI BEPPO : personalization that whets the appetite
Different territory, different use case. In the U.S., Italian restaurant chain Buca di Beppo used CTV to launch a large-scale proximity campaign.
A simple goal: bring people back to the restaurant
With 36 locations across the U.S., the brand sought to capitalize on CTV (Connected TV) to increase local visibility for its restaurants while boosting reservations. The challenge? Speak to each viewer in a personalized way—showing them exactly where to go.
A smart, localized activation
Thanks to geolocation, each ad aired on connected TV included—in real time—the address and phone number of the nearest Buca di Beppo. A dynamic display that enabled users to move instantly from discovery to action.
A tailored experience
This approach is based on three essential data pillars:
- The user’s geographic location
- Customized messaging adapted to the catchment area
- Contextualized visuals
Delivered on an immersive format like CTV, these videos offered a more relevant user experience while increasing visit intent.
Video automation: a growing trend becoming mainstream
What was once experimental is now becoming a widely accessible standard. At scale, when supported properly, personalization creates value at every step of the user journey.
At ADventori, our mission is clear: to help every brand—regardless of industry or digital maturity—get the most out of video automation. All within an environment where creativity is still the engine, and data, the fuel.
Ready to turn your video and CTV campaigns into real performance drivers? Book a meeting with our experts for a personalized consultation.