Basic-Fit web-to-store acquisition campaign using two video formats broadcast natio RTB on open web inventory.
Based on the web user's geolocation, the nearest Basic-Fit club is displayed within the video, on an end screen with address tagging, from a portfolio of 765 active clubs throughout France.
The campaign is managed on a "cost-per-view" basis (100% video viewing).
Results: The CTR uplift between a video with address tagging and a generic video without using the surfer's geolocation is +12.5%. The percentage difference in Completion Rate highlights a significant improvement in engagement for the video with address tagging, recording an increase of +10.3% compared to the video without address tagging. This data suggests that the use of geolocation has helped to increase viewer retention, delivering improved performance in terms of complete video viewing.
