Case studies

Nexity

Context

  • Highlighting directly in ad banners the new property developments of Nexity

Objectives & Challenges

  • Putting forward property developments close to the user with customized banners and generate traffic to the new developments pages of Nexity.fr

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Deployed solution

Having identified the location of the user through his IP address, ADventori Technology displays automatically in the banners up to three nearby offers via a carousel.
The system includes a database of over 200 new developments in France. On-click, the visitor is redirected to the page of one of the three developments chosen in the banner.

Benefits

The user is shown a personalized message, relevant because it is a “hyper local” message.
The user’s path is simplified and the conversion tunnel is shorter: the user chooses in the carousel a property development and is redirected to the page of that development.

 



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