Campaign Nexity

Objectives

Nexity has deployed a DCO meta-template on different acquisition channels of its media mix, with several social formats on META - 3 DISPLAY formats + 1 NATIVE format
The DCO allows the real estate group to speak in an ultra-personalized way while unifying its communication across all these channels. All while making financial savings on the creation of banners and planning its speeches.

Scenario

Acquisition scenario, on formats:

picto cible LBC : Display Desktop / mobile + InApp

picto cible Facebook : Inapp video, reels, desktop, In App et story

picto cible Instagram : story and feed.

Data used

Publisher data : META - LBC
User data : geolocation, search
Advertiser flow: wording, visuals, price, surface area...

DCO banners

picto mégaphone

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