Campaign goals

The Accor campaign was design to promote the availability and the service quality of Accor hotels in 5 European cities, for all budgets.

Campaign setup

  • The setup is composed of a banner « city » and a banner « hotel ».
  • The banners, thanks to the product feed, are retrieving the amount of available hotels in each cities / country, and the best price of the moment, in real time.
  • The images are also updated depending on the city.
  • Multi-variant testing test is conducted on :
    – the images (4/5 images)
    – the CTA (2 CTA)
    – the wording (2 wordings).

Dynamic elements

  • Accor hotels Product feed
  • Images, texts et CTA
  • Multi-Variant Testing









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