The Accor campaign was design to promote the availability and the service quality of Accor hotels in 5 European cities, for all budgets.
- The setup is composed of a banner « city » and a banner « hotel ».
- The banners, thanks to the product feed, are retrieving the amount of available hotels in each cities / country, and the best price of the moment, in real time.
- The images are also updated depending on the city.
- Multi-variant testing test is conducted on :
– the images (4/5 images)
– the CTA (2 CTA)
– the wording (2 wordings).
- Accor hotels Product feed
- Images, texts et CTA
- Multi-Variant Testing