Campaign Accor Hotels

Back

Objectives

Contextualized metasearch acquisition campaign on Kayak and TripAdvisor.

Scenario

Depending on the Internet user's search, the banner displays hotels near the airport of destination indicated.

Depending on the origin of the departure (UK, France or Germany) the wording of the banner is adapted to the Internet user's position and its language.

 

Multivariant testing

The brand decided to test the level of engagement of the different visuals in the banners (cities vs hotels).

Data used

Product feeds: availability, prices, etc.
Wording & visuals
Geolocation
Organisation and treatment of IATA codes
Contact us

DCO banners

picto mégaphone

Let's talk about

your future campaigns

These campaigns
might be of interest to you

Less ads,
more efficient ads
Subscribe to our newsletter