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Chanel

Campaign goal

Retargeting campaign for the luxury brand Chanel, mixing branding and performance.

Scenario

The Chanel banner evolves depending on:
  • The visited pages by the user
  • The user’s evolution in the funnel.
  1. Visit of a product range
Displays the banner adapted to the range : fragrance, make-up, skincare…
  1. Visit of a product page
Displays the visited product + others product of the same range.
  1. Cart abandonment
Displays the products left in the cart + a gift packaging picture.

Data used

  • ADventori’s tag on the Chanel website
 

Visit of a product range

Visit of a product range

 
 

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