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Chanel

Campaign goal

Retargeting campaign for the luxury brand Chanel, mixing branding and performance.

Scenario

The Chanel banner evolves depending on:

  • The visited pages by the user
  • The user’s evolution in the funnel.
  1. Visit of a product range

Displays the banner adapted to the range : fragrance, make-up, skincare…

  1. Visit of a product page

Displays the visited product + others product of the same range.

  1. Cart abandonment

Displays the products left in the cart + a gift packaging picture.

Data used

  • ADventori’s tag on the Chanel website

 


Visit of a product range

Visit of a product range

 

 

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