Retargeting campaign for the luxury brand Chanel, mixing branding and performance.
The Chanel banner evolves depending on:
- The visited pages by the user
- The user’s evolution in the funnel.
- Visit of a product range
Displays the banner adapted to the range : fragrance, make-up, skincare…
- Visit of a product page
Displays the visited product + others product of the same range.
- Cart abandonment
Displays the products left in the cart + a gift packaging picture.
- ADventori’s tag on the Chanel website