Campaign Chanel

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Objectives

Retargeting campaign for the luxury brand Chanel, mixing branding and performance.

Scenario

The Chanel banner evolves depending on :

The visited pages by the user.

The user’s evolution in the funnel.

picto flèche droite Category visit : 

Displays the banner adapted to the range : fragrance, make-up, skincare…

picto flèche droite Visit of a product page : 

Displays the visited product + others product of the same range.

picto flèche droite Cart abandonment : 

Displays the products left in the cart + a gift packaging picture.

Data used

ADventori’s tag on the Chanel website
Chanel Product Flow
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DCO banners

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