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Club Med

Campaign goals

The Club Med campaign, Acquisition and Weather Sensitive was part of the nationwide campaign « Besoin d’un break », and was designed to promote the 4 premium villages of the advertiser.

Campaign setup

  • The campaign is based on the weather. The first frame displays the temperature in real time of the city where the user is located, and at the same time the temperature of the selected village. The last frame retrieves the name of the village and the best price of the moment for this destination based on a price feed.
  • The villages have the same share of voice. After the click, the user is redirected to the selected village page.

Dynamic elements

  • Weather sensitive
  • Price feed
  • Images and texts
  • User’s location

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