Campaign Club Med

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Objectives

Retargeting campaign promoting Club Med’s resorts, launched in France, Belgium and Switzerland.

Scenario

The offers displayed are adapted according to:
picto cible The last seen resort(s) by the user on Club Med’s website, « You have seen »

picto cible Similar resorts to the ones seen, « You will also like ».
When clicking, redirection to the chosen resort’s website page.

Data used

Browsing history
Geolocation
Advertiser data : Price feeds and resort promotions
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