Campaign goalAcquisition “Web-to-Customer” campaign to encourage users to test the Dacia models of customers taking part in the operation.
Depending on the user’s location, the banner displays :
- The number of vehicles available for a test in his area
- The model fitting with the first available vehicle
- Post click, the user is redirected to a prefilled test-drive formula, with the displayed vehicle.
- User’s location
- Number of available “test cars”
- Wording and image