Campaign goal 

Acquisition “Web-to-Customer” campaign to encourage users to test the Dacia models of customers taking part in the operation.


Depending on the user’s location, the banner displays :

  • The number of vehicles available for a test in his area
  • The model fitting with the first available vehicle
  • Post click, the user is redirected to a prefilled test-drive formula, with the displayed vehicle.

Dynamic criteria 

  • User’s location
  • Number of available “test cars”
  • Wording and image


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