Campaign goal
A Web-to-Store campaign with the aim of promoting the items available in the Jardiland store closest to the user.
Scenario
Four scenarios have been created for each Jardiland universe :
Pet store
Garden
Home and Decoration
Garden furniture and barbecue
The goal is to highlight the different types of promotion in progress (2+1 offered, low price, – X%, …).
Acquisition: One of the 4 scenarios is displayed to the user randomly and offers him the items in stock in the store closest to his geolocation.
Retargeting: If the user has already visited the site, it will be retouched according to the universe visited.
Data used
- Geolocation
- Flux Google My Business
- Wording and visuals
- Advertiser data: prices, stocks, promotion dates
Acquisition
Scenario: Garden furniture and barbecue
Acquisition
Scenario: Garden
Acquisition
Scenario: Pet store