Campaign goal
Acquisition campaign in 3 countries (France, Portugal and Spain) to promote flights operated by the airline Transavia, depending on the destination of departure, the budget and the dates of the user, a destination will be proposed directly on the Transavia website.
Scenario
The user enters a budget per person directly in the search engine of the banner as well as his potential dates of stay.
At the click, it is redirected to a landing page that lists the destinations that correspond to its price range and the selected dates.
He will be able to choose his destination and buy his tickets.
Data used
Geolocation
User Journey
Wording and visuals
Advertiser data: price, destination, etc.
Acquisition banner
Destination overview page
