Campaign Transavia

Objectives

Acquisition and retargeting campaign in 3 countries (France, Portugal and Spain) to promote flights operated by Transavia.

Scenario

picto cible Acquisition

  • Affinity segments : display of offers according to the identified interests of the Internet user.
  • Weather :

If the weather is bad: highlight the bad weather conditions and display a destination in the mild weather.

If the weather is good: random display of top destinations from the nearest airport.

 

picto cible Retargeting

If simple flight research :

Display of the researched flight(s) as well as related flights for the same departure city.

If flight research + step forward in the conversion funnel :

Display of the researched flight and the number of remaining seats for this flight.

Data used

Geolocation
User path
Wording & visuals
Advertiser's data : prices, stocks, etc

DCO banners

picto mégaphone

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