Air France deploys digital campaigns every week in various markets to promote its destinations worldwide in a highly competitive environment.
The challenge for the airline is to adapt its campaigns to the different countries in which they are displayed, as each country has its own characteristics and objectives: local languages, promotions, prices, airports, etc.
The complexity for Air France lies in its ability to provide personalized digital campaigns based on the country and departure airport, while streamlining its creative costs for banner production.
The use of Dynamic Creative Optimization (DCO) is essential to address these challenges.
To meet these objectives, Air France relies on ADventori to deploy its DCO campaigns, with the following key objectives :
Deliver personalized campaigns that adapt to the user and the characteristics of each country.
Optimize creative costs for banner production across different Air France markets while utilizing the creative concepts developed by its agency.
Provide autonomy and flexibility for Air France teams to launch and manage their display campaigns, both on the creative and media buying fronts.
Improve collaboration and streamline workflows among different stakeholders.
Independently test different creative concepts and campaign scenarios.
Supervise and measure campaigns and their performance in real-time.