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"Die Daten-Regisseure: Interaktive Kampagnen als Szenarien denken"
Data-driven creativity. Or how to think advertising campaigns as scenarios?
Ludivine Vitet, ADventori's DACH Country Manager, took stock on which real-time data is available for agencies and advertisers, and how to build dynamic campaign personalised to each single user.
What are the benefits? How to conciliate creativity and performance in digital advertising?
An article published in the german media OneToOne – New Marketing.