Basic-Fit - Creation

Objectives

Basic-Fit web-to-store acquisition campaign using two video formats broadcast natio RTB on open web inventory.

Scenario

Based on the web user's geolocation, the nearest Basic-Fit club is displayed within the video, on an end screen with address tagging, from a portfolio of 765 active clubs throughout France.

The campaign is managed on a "cost-per-view" basis (100% video viewing).

Results

+12.5%

CTR uplift between a video with address tagging and a generic video

+10.3%

Completion Rate compared to the video without address tagging

These data suggest that the use of geolocation has helped increase viewer retention, thereby improving performance in terms of engagement and complete video viewing.