Celebree School, a network of daycares and preschools in the United States offering high-quality early education services, aimed in this campaign to raise awareness and increase recognition of its school network through a digital acquisition strategy. The campaign's goal was to capture parents' attention and direct them to an interactive map showcasing Celebree School's 80 locations, making it easier to find the nearest school.
The campaign was designed for display video in-banner and Connected TV (CTV) in the U.S., targeting parents looking for early education solutions. A key innovation was the integration of dynamic address insertion directly into the video banners, enabling advanced ad personalization based on user location.
Each banner displayed the nearest Celebree School’s address, making the user experience more relevant and engaging. Clicking the banner or scanning the QR code redirected users to an interactive map showcasing all Celebree locations, helping them quickly find the best fit.
This approach enhanced campaign effectiveness by increasing ad relevance and optimizing conversion rates for potential enrollments.
