Campaign E.Leclerc

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Objectives

Acquisition campaign through video & display.
Mobile app install campaign « quiestlemoinscher ».

Scenario

The “quiestlemoinscher.com” campaign displayed the prices of E.Leclerc’s competition near the users and directed them to the nearest E.Leclerc.
Video campaign specifications : Pre-roll with a dynamisation of the voice over and the final sequence.

Data used

Contextual : user location

Advertiser : competitor prices and stores adresses

Interactive graphics

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DCO banners

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picto mégaphone

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