Campaign Ford

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Objectives

Web-to-store acquisition and retargeting campaign on desktop to promote five Ford vehicle models.

Scenario

picto cible Acquisition

Based on the user's geolocation, the banner displays a vehicle model, the nearest dealer and the number of vehicles in stock.

picto cible Retargeting

The banner displays the model last seen by the user on the Ford site.

Data used

Wording & Visuals
Geolocation
User path
Stocks
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DCO banners

picto mégaphone

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