Campaign Heineken

Branding campaign around Heineken's country-themed bottles.

World Cup scenario : depending on the competition schedule, the country-themed bottle corresponding to the featured team of the day is displayed in the banner.

Country affinities scenario : based on the user's affinity with a specific country, the banner displays the corresponding bottle. Some bottles have been designed by artists, who are also featured in the banners.

Contextualization scenario : based on the user's travel search on Edreams.fr, the banner displays the bottle corresponding to their destination.