Campaign Heineken


Branding campaign around Heineken's country-themed bottles.


World Cup scenario : depending on the competition schedule, the country-themed bottle corresponding to the featured team of the day is displayed in the banner.

Country affinities scenario : based on the user's affinity with a specific country, the banner displays the corresponding bottle. Some bottles have been designed by artists, who are also featured in the banners.

Contextualization scenario : based on the user's travel search on, the banner displays the bottle corresponding to their destination.

Data used

Sports Data : Dates, times, match schedules, scores
Advertiser data : wording, assets
3rd party data

DCO banners

picto mégaphone

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