Campaign Orange


Year-end communication to highlight Orange’s thematic offers.

Acquisition & Branding campaign on web and mobile (mobile web & in-app) digital : IAB formats, video & rich 

Multi-variant testing.


The banner is personalised according to the user’s interest : for each affinitive segment (fiber, sports, music…), multi-variant testing of the message and the proposed offer

8 creative masters – 882 different possible message/format/cluster combination 

Data used

DMP segment (Bluekai)
Wording & visuals

DCO banners

picto mégaphone

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