Luxury

Discover our DCO campaigns from the Luxury Industry.

Luxury brands use ADventori’s DCO technology to personalize and adapt their messages to users and their context. Through our examples of campaigns, discover the varied scenarios chosen by the Luxury sector and get inspired! 

 

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Ralph Lauren

Ralph Lauren

Objectives Acquisition campaign in 3 countries (France, United Kingdom, Germany) to promote their new winter products catalog. Scenario A generalist banner will be displayed in 5 different formats and 3 different languages (French, English, German). Once the Internet user is geolocated, the banner will display the name of the city, the icon of the weather … Continued

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Ralph Lauren

Ralph Lauren

Objectives Acquisition campaign in 2 phases: « Mid Season Sales » with -20% on a selection of products for all types of profiles « Polo Shirt » which highlights Ralph Lauren’s polo shirt collection Scenario « Mid Season Sales »: a generalist banner will be displayed in 5 different formats and languages (French, English, German, Spanish, Italian). « Polo Shirt »: The banners … Continued

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Chanel

Chanel

Campaign goal Retargeting campaign for the luxury brand Chanel, mixing branding and performance. Scenario The Chanel banner evolves depending on: The visited pages by the user The user’s evolution in the funnel. Visit of a product range Displays the banner adapted to the range : fragrance, make-up, skincare… Visit of a product page Displays the … Continued

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Montblanc

Montblanc

ObjectiveRetargeting campaign promoting Mont Blanc’s products and its online store.European campaign launched in 7 countries: France, Spain, Italy, Belgium, United Kingdom, Germany, Nederlands.ScenariosOffers and messages displayed are adapted to the user’s stage in the customer journey and visited products categories:If the user visited one product: display of the product + 2 best sellers from the … Continued

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Lanvin

Lanvin

Campaign goal  Adserving of Mobile campaign in US and France Store Locator with geo location Scenario Post-click on the interstitial, the user is redirected to the store locator: Display of the closest retailer’s Access to store locator map Several CTA Drive-to-store Data used User’s location                

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Swarovski

Swarovski

Campaign goal Video campaign with expand Scenario When the user clickes on the overlay, a map appears (Expand) and displays the closest Swarovski retailers. The user can click on the chosen retailer to have more information. Data used User’s location Retailers’ address            

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