User’s location

ADventori’s technology offers the possibility to integrate the user’s location data in digital campaigns. Our data-driven solution allows you to personalize your campaign and deliver a relevant message to every user. The geolocation makes it possible to reach out to users, in the context of their cities and therefore to reinforce the advertising message.

By using the user’s location data, improve your digital campaigns and enhance the user’s ad experience.

Discover our examples of campaigns using user’s location data below.

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For more information about DCO campaigns using user’s location.



Live demos and campaign templates

Live demos and campaign templates

Test – get inspired – create scenarios This page is a support to help you create dynamic campaigns. Thanks to predefined scenarios and campaign templates, you can live test dynamic banners, download scenarios’ examples and pre-dynamised HTML banners. Yourbrand In order to showcase examples of scenarios and banners in a comprehensive manner, ADventori has created … Continued

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Transavia

Transavia

Objective Acquisition and retargeting campaign in 3 countries (France, Portugal and Spain) to promote flights operated by Transavia. Scenario Acquisition Affinity segments: display of offers according to the identified interests of the Internet user. Weather: > If the weather is bad: highlight the bad weather conditions and display a destination in the mild weather. > … Continued

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Ford

Ford

Objectives Acquisition and retargeting campaign, web-to-store, on desktop, to promote five models of Ford vehicles. Scenario Acquisition Depending on the user’s location, the banner displays a vehicle model and the nearest retailer and the number of vehicles available in stock. Retargeting The banner displays the car seen by the users on Ford’s website. Data Used … Continued

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Drive Intermarché

Drive Intermarché

Objectives Web to store acquisition campaign. Scenario The banners display the closest Drive Intermarché to the Internet user with a promotional code relating to user’s location. Data Used User’s locationDrive Intermarché adressesWording & visuals User’s location – Brest User’s location – Baud User’s location – Avranches

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OUI.SNCF – OUIBOT

OUI.SNCF – OUIBOT

Objectives Innovative digital campaign using ADventori’s DCO technology to promote OUIbot, OUI.sncf’s conversational agent, which allows you to book your trips in a few steps. Scenario The Internet user makes his request in the banner and is redirected to the site of the conversational robot (https://www.oui.sncf/bot), with the history of his discussions. Then he could … Continued

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PIAGGIO

PIAGGIO

Objectives Web-to-store campaign. Native advertising on desktop and mobile.Objective: to increase traffic on concession. Scenario Depending on the user’s location, the banners highlight the nearest concession to the internet user. Data Used User’s locationData on the concessions: addresses, contact details, etc.Advertiser data: visuals, wording, dates User’s location – Paris 75015

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U DRIVE – SYSTEME U

U DRIVE – SYSTEME U

Objectives Contextualization campaign on Mappy to promote U Drive during the holiday season. Scenario The banner displays the U Drive closest to the destination the user is looking for on Mappy. Data Used User’s locationMappy publisher dataAdvertiser data: name and addresses of the U Drive. Banner displayed to an user whose destination is Biscarosse Banner … Continued

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FDJ – Parions Sport

FDJ – Parions Sport

Objective Acquisition campaign to promote the FDJ’s online betting offer “Parions Sport”.Desktop & mobile Scenario The banner is adapted according to the schedule and importance of the matches previously defined by FDJ. In some cases, user’s location is activated to promote matches close to the Internet user’s position.Depending on the schedule of sporting events, three … Continued

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DECATHLON – VITAL SPORT

DECATHLON – VITAL SPORT

Objectives Decathlon acquisition campaign on desktop and mobile. Promotion of Decathlon’s “VitalSport” discovery program. Scenario Depending on the user’s location, the banner highlights the nearest store with the date on which Decathlon’s “VitalSport” discovery program is available. Data Used User’s locationAdvertiser data: visuals, wording, datesAdventori’s mapping User’s location – Ollioules User’s location – Villeneuve d’Ascq … Continued

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SNCF – InOui

SNCF – InOui

Objectives Promotion of call prices for SNCF’s InOui offer.Skin Format, desktop, mobile and tablet exclusively on Leboncoin. Scenario The banners are displaying different travel offers depending on the user’s location. Data Used User’s locationImages et wordingAdvertiser data: routes and prices Skin format – User’s location – Paris User’s location – Paris User’s location – Nancy

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GMF

GMF

Objectives Acquisition, retargeting and contextualization campaign, customized according to the user’s location and profile. Scenario Acquisition & Retargeting Applies to AUTO (car insurance) and MRH (multi-risk home insurance) offersDCO on wording and visuals according to offers and periods. Message adapted to the Internet user’s conversion tunnel. Contextualization Only for AUTO offers.The price of the car … Continued

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Parc Asterix

Parc Asterix

Objectives Always on acquisition and retargeting campaign for Parc AstérixStandard desktop formats Scenario Acquisition: according to user’s profile, navigation’s date and user’s location, the banner is personalized in order to propose relevant offers (family, young, adult) Retargeting: the banner displays the last offer consulted by the user Data Used User’s location and travel timeDatesAdvertiser’s data … Continued

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Decathlon

Decathlon

Objectives Acquisition Campaign for Decathlon Scenario The banner will display a message that will be adapted depending on user’s location and weather. Based on these elements, a specific product is promoted in the banner Data Used User’s locationImages, textsWeather Example of banner displayed when the weather is good Example of banner displayed when the weather … Continued

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Air France

Air France

Objectives Retargeting campaign (ES) for Air France Scenario Retargeting scenarios based on the user’s conversion tunnel.Personalization of prices/destinations according to Air France’s product catalogue.Display of top destinations from users closest airport. Data Used ADventori’s site trackerUser’s locationAdvertiser’s data: flights, prices Retargeting banner for aMadrid – Paris flight research User’s location Valence

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easyJet

easyJet

Objectives Acquisition and retargeting campaign for easyJet’s winter sales. Scenario Acquisition> If it uses an Analect interest segment: it will display a specific message and the relevant destination.> If the weather is bad at the user’s location: it will highlight the weather, and then displays a sunny destination.> If the weather is good: it will display … Continued

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Oui SNCF

Oui SNCF

ObjectivesAcquisition and retargeting campaignScenarioGeolocationDisplay of routes (TGV and OUIGO) from the nearest station to the Internet user.+ scenario adapted to loyalty card owners and/or DMP scenarioRetargetingPresentation of a top 3 best prices from the API OUI.sncf for the same destination on other datesMultivariant testing With or without prices // on destinations from ParisData UsedCreative template 100% … Continued

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Groupama

Groupama

Campaign goalsAcquisition and retargeting campaign for Groupama insurance, personalized depending on the user’s profile and location.ScenarioThis campaign is dynamic at different levels.CatchphraseThe catchphrase is personalized depending on the user segment (ID DBM : Client with car insurance, client without car insurance, hot prospect, cold prospect…)OfferThe offer is adapted to the user’s location, and therefore to … Continued

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Corsair

Corsair

Campaign goalAlways-on campaign for Corsair.ScenarioThe banner is dynamic at several levels.If the user’s weather is bad Weather & temperature are displayed then 3 destinations with a summer weather.If the weather is good1 or 3 top destinations are displayed without weather message.Depending on the user’s locationIf in the parisian area : Flight offerIf not in parisian … Continued

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Michelin – Winter promotion

Michelin – Winter promotion

ObjectivesAcquisition campaign, shows the most relevant tire product.ScenarioTwo weather animations : snow and rainThe wording being selected based on temperature and geolocation.Highlighting the appropriate tire product. Data UsedUser’s locationImages, textsWeather   Alpin6 : snow zone and temperature < 7° (TRAUNSTEIN) CrossClimate : no snow and temperature < 7° (SONDERSHAUSEN) Alpin6 : snow zone and temperature < 7° … Continued

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Ford

Ford

Campaign goalDrive-to-store campaign for the Ford car dealers.ScenarioGeolocalisation of the userDistance with the closest car dealership is displayedClosest cardealership address is displayed.DataUser’s locationFord car dealerships address   QuimperBagneux Caen Nice 

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Nexity

Nexity

Campaign goalAcquisition and lead generation for Nexity, a real estate company.ScenarioIn this campaign, le DCO is used to draw attention and convince to invest in Nexity’s new real estate programs. User’s locationThe user is geolocated. The banner highlights the closest city where he can find a Nexity real estate program. Messages sequencing and testThe message … Continued

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Memphis Coffee

Memphis Coffee

ObjectivesWeb to store “always on” acquisition campaign.ScenarioInform the user of the distance to the nearest restaurant.Geolocation of the restaurant nearby.Highlighting and updating promotional and commercial offers according to the offer schedule.Data UsedUser’s locationImages, textsCommercial offer: day / date / calendar    Marseille – 9 minutesParis – 5 minutesNiort – 2 minutesArras – 3 minutes 

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Velux – Roller shutter

Velux – Roller shutter

 Campaign goalBranding campaign, highlighting the roller shutter of the Velux brand.IAB standards & skinsScenario The user is geolocated.The banner displays then the most relevant advantage of the roller shutter, depending on the current weather.Data usedUser’s locationWeather  Advertising message in sunny weather       Advertising message in rainy weather  

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Transavia – Weather Acquisition

Transavia – Weather Acquisition

Campaign goalsAlways on acquisition campaignScenariosUser affinity scenario : The banner displays offers depending on user interest segments determined by Travel Audience and Travel Tising.Weather scenario : Depending on the user’s location, the banner displays : –  3 travel offers from his departure city – The weather in the departure and in the arrival city if there is … Continued

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Decathlon

Decathlon

Campaign goal Web-to-Store acquisition campaign for Decathlon in Germany.  Standard IAB Formats and skins.ScenarioThe banner displays several products within a carrousel and, depending on the user’s locations, indicates the contact details and the opening hours of the closest Decathlon store.Dynamic criteria LocationDecathlon stores informationWording & Images   Banner presented to a user in BerlinBanner presented to a user in HamburgSkin … Continued

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Pelforth

Pelforth

Campaign goalsBranding campaign for the beer brand Pelforth, which launched limited edition bottles.ScenarioDepending on the user’s location, the banner display a personalised message, highlighting the user’s area name.Data usedUser’s location  Click on the images below to launch the videosBanner displayed in BordeauxBanner displayed in DijonBanner displayed in CaenBanner displayed in Paris Banner displayed in Lille Banner and its … Continued

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E.Leclerc – Culturissimo

E.Leclerc – Culturissimo

Campaign goalsMobile campaign (web-mobile and in-app interstitial) for the promotion of the cultural events available for sale on the E.Leclerc ticketing.ScenariosDepending on the user’s location, the banner highlights the next cultural events in his town/region.Data feedsUser’s locationDayCultural events scheduleImage and wording    Click on the images below to launch the videos   For a user in UrrugneFor … Continued

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Nature et Découvertes – Mother and Father’s day

Nature et Découvertes – Mother and Father’s day

ObjectiveClick and collect campaign promoting the Nature et Découvertes’ products for mother’s and father’s day.ScenariosBanners are personalized depending on the user’s location, and present :A carousel of random offers among a wide selection of productsThe closest point of sales to pick up rapidly their purchases in storeMultivariant testing: the brand has chosen to test offers, … Continued

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Samsung – Quick Drive

Samsung – Quick Drive

ObjectiveCampaign promoting the Quick Drive washing machine – on Desktop and mobile (web-mobile & in-app) campaign.ScenariosThe banners are personalized and present diferent product USPs, depending on the user’s profile and interests, as well as on his customer journey.For each scenario, messages and CTA are A/B testedData used3rd party dataAdvertiser data (wording and images)  Click on the … Continued

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Samsung – Q-Led

Samsung – Q-Led

ObjectiveCampaign promoting the Q-Led television – on Desktop and mobile (web-mobile & in-app) campaign.ScenariosThe banners are personalized and present diferent product USPs, depending on the user’s profile and interests, as well as on his customer journey.For each scenario, messages and CTA are A/B testedData used3rd party dataAdvertiser data (wording and images)   Click on the images below to … Continued

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Skoda

Skoda

Campaign goals Increase trafic in Skoda car dealerships Optimisation of the conversion funnel Scenario DCO Banners Banners display 5 different cars, on 5 IAB formats Display the closest car dealership address. Dynamic Landing Page Header is adapted to the car model clicked in the banner. Car dealerships order is displayed depending on the user’s location. … Continued

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Dacia

Dacia

Campaign goals Increase traffic in Dacia car dealerships Optimisation of the conversion funnel Scenario DCO Banners Banners display 2 different cars, on 4 IAB formats + 1 native Display the closest car dealership address.Dynamic Landing Page Header is adapted to the car model clicked in the banner. Car dealerships order is displayed depending on the … Continued

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Boulanger

Boulanger

Campaign goal  Drive-to-Store & CRM display campaignSpecial World Cup CampaignScenario World Cup Special A countdown is displayed before the World Cup starts. Offers Random selection of top products Offer is adapted depending on the DMP solution segments & recommendation. It evolves depending on the user’s profile and history with the brand (last buy, visited pages, … Continued

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Transavia – Staged Retargeting

Transavia – Staged Retargeting

Campaign goalsStaged retargeting campaign, evolving depending on the customer journey and its travel research on Transavia’s website.ScenariosIf simple flight research: Display of the researched flight(s) as well as related flights for the same departure city.If flight research + step forward in the conversion funnel: Display of the researched flight and the number of remaining seats … Continued

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Oui.SNCF Summer Sales

Oui.SNCF Summer Sales

Campaign goalsHighlighting TGV and OuiGO offers for summer sales.Display the most relevant offers by using DMP data.ScenarioDMP Data> If the user is known by the DMP, his top journey will be displayed.User’s location> Display the journey offers (TGV & OuiGO) leaving from the closest train station.Message sequencing> Offers are displayed following a priority order chosen … Continued

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Audi – Contextual ads

Audi – Contextual ads

ObjectiveAcquisition campaign which aims to generate traffic to Audi Used Vehicules website and promote car dealers. Contextual ad banners on Leboncoin.ScenarioBased on the user’s search on Leboncoin:The searched car model or a corresponding one is available in the nearest car dealer: the banner displays the name and visual of the car model, available stock as … Continued

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La Plagne

La Plagne

Campaign goalTo highlight in a creative way the La Plagne Ski resort and increase its bookings.Campagne desktop et mobile, In french & englishScenarioThe banner will display a message which will be adapted depending on:User’s language (FR or EN)The user’s city weather in real-timeThe La Plagne weatherThe distance between the user and the ski resortData usedUser’s … Continued

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Mini – Video

Mini – Video

Campaign goalsPre-roll video campaignAcquisition and retargetingDrive-to-Store : highlight Mini car dealershipScenarioThe video will highlight the closest car dealerships, depending on the user’s locationThe name and address of the car dealership is displayed in an overlay and the final sequence.Data usedUser’s locationAddresses of the car retailers   Click to see the video displayed to a user located in Paris   Dynamic … Continued

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Intermarché Drive

Intermarché Drive

Campaign goalAcquisition & Retargeting campaign: to highligh the Intermarché Drive services.CRM display : use DMP data to personalise banners message.ScenarioAcquisition: displays in the banner the closest Drive Intermarché addresses.CRM display & DMP data: if the user is identified as a customer, the message will display a specific message ( Drive is same price, same quality … Continued

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Monster

Monster

ObjectiveAcquisition campaign promoting the careers website, Monster.ScenarioBased on the user’s category and location, the banner displays a carousel of offers corresponding to his profile and located in his area.Data usedUser’s locationUser’s category: Quantcast          Click on the images below to launch the videosToulouseParis   CaenStrasbourg 

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Ouigo – Summer sales

Ouigo – Summer sales

ObjectiveTeasing, acquisition and retargeting campaign promoting Ouigo’s Summer Sales.ScenariosTeasingThe banner integrates a countdown displaying how much time is left before the launch of the sales.AcquisitionBased on the user’s location, the banner displays a Ouigo offer departing from the nearest train station from the user.RetargetingThe banner displays the last Ouigo offer (date, origin/destination and price) seen … Continued

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CAMPANILE – LOUVRES HOTEL GROUP

CAMPANILE – LOUVRES HOTEL GROUP

Campanile is using ADventori’s DCO technology for communicating its brand promise. This cross-device and multi-format campaign is operated with IPG Mediabrands to promote events organised in the Campanile Hotels closed to the user, as well as the gatering offer.

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Foodora – Winter Olympics

Foodora – Winter Olympics

Campaign goalAcquisition campaign launched in 11 countries during the 2018 Winter Olympics Games.Desktop and mobile campaign (web-mobile & in-app).ScenarioDepending on the user’s location, the banner displays the corresponding country’s flag and its medals counts, updated hourly.Data usedUser’s locationMedals counts feed      FranceGermany  CanadaItaly  NetherlandsNorway

Bébé 9

Bébé 9

Campaign goalsAcquisition campaign, contextualised on LeboncoinDrive-to-Store5 formats : IAB, mobile & nativeScenarioContextualisation LeboncoinThe banner will be adapted depending on the user’s search on leboncoin, depending on a list of keywords chosen by the advertiser (stroller, baby car seat, highchair…)The picture and offer correspond to the user’s search.The closest Bébé9 retailers.Data usedLeboncoin data searchKeywords list / … Continued

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Darty – Counter attack

Darty – Counter attack

ObjectiveAcquisition campaign promoting Darty’s stores and products in Conforama’s customer catchment area.Desktop and mobile campaign.ScenarioBased on user’s location, the banner displays the nearest store’s address within Conforama’s catchment area.The banner displays randomly promotional products.Data usedUser’s locationList of Darty’s addressesList of Conforama’s catchment area          

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E.Leclerc

E.Leclerc

Campaign objectivesThe E.Leclerc campaign was part of the nationwide campaign « quiestlemoinscher.com – who is the less expensive », designed with a Drive to Store objective.By using the advertisers product feed, we were able to show real-time prices from competitor retailers, demonstrating that E.Leclerc is the best value department store in the area.Campaign setupDisplay – banner displaying … Continued

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Bouygues Telecom –  regional campaign

Bouygues Telecom – regional campaign

Campaign goalsAcquisition campaign – display and video – highlighting the 4G coverage of Bouygues Telecom.ScenarioGetting the user’s current locationDisplay a message adapted to the county : « n°1 4G coverage in XX County», « XX % of the population covered», « XXX cities covered »… Display : personalization is done on 6 display formats Video : personalization done on … Continued

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Nissan – 366

Nissan – 366

ObjectiveAs part of the launch of Nissan’s new Qashqai, creation of a Web-to-Store package in exclusive partnership with 366 agency.Formats: desktop 300×600 + mobile in app 320×480.Features & scenarioThe banner incorporates a video and an interactive Store Locator.The Store Locator displays the nearest car retailers and their details, once the user has clicked on the … Continued

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Renault 366

Renault 366

Campaign goalsCreation of a packaged Drive-to-Store format, in exclusive partnership with Agency 366 for Renault.Formats : 300×600 + 320×480 mobile in appFeatures and scenarioBanner integrating a video part + a drive to store part.Video3 different videos displayed in random : one by Renault car model (Kadjar, Mégane & Zoé).Drive-to-storeInteractive Store Locator, displaying car retailers nearby, … Continued

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Renault APV

Renault APV

Campaign goalsTo highlight several Renault after sales servicesIncrease trafic in Renault car dealershipsOptimisation of the conversion funnelScenarioDynamic Banners and Native adsBanners display 3 different services, on 5 IAB formats + 1 native format.Display the closest car dealerships address.Dynamic Landing PageHeader is adapted to the service clicked on the banner.Car dealerships order is displayed depending on … Continued

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Foodora

Foodora

The international restaurant delivery company has chosen ADventori’s ad serving technology for the diffusion of all its digital ad campaigns, globally.

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SNCF – TGV Weekend

SNCF – TGV Weekend

ObjectiveTo promote weekend journeys by TGV, between Paris and the South of France.ScenarioBased on the user’s location, the banner displays:A journey departing from the user’s city, to Paris or the South of FranceA mimimal price.Data usedUser’s locationAdvertiser’s data: journeys, prices, wording, etc. Location: ParisLocation: Aix-en-Provence 

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Boulanger

Boulanger

Campaign goal  Drive-to-Store and display CRM campaignScenarioThe banner and the message evolve depending of :The user’s profile and history with the brand (product affinity / purchase channel)His geolocation and opening hours of the closest storesDynamic criteria  Advertisers DMP (Ysance)User’s locationList of point of salesImages & Wording   Click on the images below to launch the videos … Continued

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LaFourchette

LaFourchette

Campaign goal Branding and retargeting campaign for LaFourchette, and Insider, its premium service. Scenario Branding Random messages of LaFourchette or Insider, adapted to the user’s location. Retargeting Depending on the visited restaurants, the banner will: Be branded La Fourchette or Insider.Integrate restaurants’ address and rate. Data used User’s locationUser’s path, browser historyRestaurants and their addressRestaurants … Continued

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Carrefour livraison express

Carrefour livraison express

 ObjectiveAcquisition campaign promoting Carrefour’s Express Delivery Service.ScenariosDepending on the user’s weather and time:Visual and wording adapted to the weatherDisplay of the estimated time of deliveryData usedTime + delivery timeUser’s locationWeather    Weather: rain – Time: 16h03   Weather: sun – Time: 09h10    Skin format, Weather: sun– Time: 12h29      

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Carrefour Toys

Carrefour Toys

ObjectiveCampaign promoting Carrefour toys. Desktop and mobile campaign. ScenarioThe banner displays a toy corresponding to the user’s segment: early age, girl, boy, board games, etc.When clicking on the interstitial, the banner displays a map indicating the nearest point of sale.Data used3rd party dataUser’s location  Segment: GirlSegment: Boy Segment: Board gamesUser’s location: RennesSegment: Early ageUser’s location: Perpignan 

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SNCF Intercité

SNCF Intercité

Campaign goal  Acquisition campaign promoting SNCF’s Intercité offers.ScenarioDepending on the user’s location, the banner displays an Intercité offer departing from the user’s city.Data usedUser’s locationOffers feed : destinations + wordings + prices   Departing from Caen  Departing from Lyon  Skin format, departing from Paris: Clermont-Ferrand      

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Au Bureau

Au Bureau

Campaign goal  Branding & drive-to-store campaign during Euro 2016ScenarioThe banner displays :A different message depending on the day and the French team’s resultThe address of the nearest restaurantDynamic criteria  DateFrench Football team’s resultsWordingUser’s locationPoint of sales  Day beforeDefeat of the french teamDrawn gameVictory of the french team 

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Honda – 366

Honda – 366

ObjectiveCreation of a Web-to-Store package in exclusive partnership with 366 agency, as part of Honda’s 1M kilometers warranty offer.Formats: desktop 300×600 + mobile in app 320×480.Features & scenarioThe banner integrates a visual + video at the top and a Web-to-Store feature at the bottom.Visual: 3 different visuals of car models displayed randomly (Civic, Jazz, SUV).Web-to-Store: … Continued

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OptimHome

OptimHome

ObjectiveAcquisition campaign promoting OptimHome’s estate services, contextualized on Leboncoin.ScenarioBased on the postal code of the user’s search for a real property on Leboncoin, the banner displays the name and the picture of a realtor working in the search area. Data usedLeboncoin search dataRealtors feed : name + photo + location   After a search for a real … Continued

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Campanile

Campanile

Campaign goalsBranding and acquisition campaign on desktop, mobile, video and skin formatsScenariosDepending on the date, the hour and the geolocation of the user, the ad displays the restaurants or the events organised nearby :On desktop and mobile: a Vpaid video composed of a dynamic slide followed by an advertising spotOn mobile (in-app): a dynamic banner … Continued

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Massif du sancy

Massif du sancy

Campaign goalsAcquisition campaign promoting the Sancy Massif.ScenarioThe message and visual are adapted to the target segment: family, senior or sport.Depending on the user’s location, the banner displays the travel time to the Sancy Massif in a maximum radius of 150km.Dynamic criteriaUser’s location3rd party data       Example 1  Sequence 1 adapted to the family segment  Sequence 2 adapted … Continued

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Service Civique

Service Civique

ObjectivesAcquisition campaign showcasing the missions offered by the Service Civique’s agency by department. Multi-device campaign: desktop and mobile. ScenariosThe offer is adapted to the user’s location: Number of missions available in the user’s department by category (random choice: health, sport, environment etc.)The visuals are adapted to the selected category. Data usedGeolocationList of offers by category … Continued

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Foodora – Always on campaign

Foodora – Always on campaign

Campaign goalsWorldwide and multilingual acquisition and retargeting campaignOn desktop, web-mobile and in-appTo support Foodora’s continual geographical expansionScenariosAcquisition (Canada only) & Homepage retargeting: Depending on the user’s location, the banner displays 3 random restaurants from the top restaurants of the city.Product retargeting: The banner displays the restaurants consulted by the user on Foodora’s website, as well … Continued

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Das Welt Auto

Das Welt Auto

Campaign goalsTo display a contextualized native ad depending on the user’s search.Scenario1) The native ad is only displayed if the user makes a research on keywords listed by the advertiser2) Based on the user’s search, the banner will display:The image of the most relevant car modelThe number of car of this category, available in close … Continued

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Parions Sport

Parions Sport

Campaign goalAcquisition & retargetingScenarioThe banner changes depending on several points :User’s location : The closest soccer team will be displayed ( OM, OL or PSG )Planning : date of the next match will be presentedOdds : types of bet & winnings possibility are adapted to the match’s odds In case of retargeting, the 1st sequence … Continued

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Renault – #ZOECityBreak

Renault – #ZOECityBreak

Campaign goal To demonstrate the benefits of the new Renault’s ZOE autonomy (300km), We are social designed the #ZOEcityBreak campaign. This campaign is accompanied by a DCO display campaign, highlighting “exotic places” accessible in Renault ZOE. ScenarioGeolocation of the userRandom display of more than 20 “exotic” places, accessible within 200kmData usedUser’s locationLocations and pictures of the … Continued

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Voyage privé

Voyage privé

Campaign goalsLeads generation campaignScenariosA/B test on 3 different scenarios:1. Yield management ScenarioUser location, then display of the closest airport top destinations + mention of the time left before offer ending « Only 4 days left ».2. Discount ScenarioIdem but with the mention of the possible savings « Save up to 386€ ».3. Non DCO ScenarioWith a generic offer with … Continued

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Center Parcs

Center Parcs

Campaign goalAcquisition campaign highlighting all the Center Parcs offers.ScenarioA/B test of 2 scenariosReal-time weatherThe user’s city temperature & weather is compared to the temperature of the Center Parcs swimming pool: « While it’s 8° in Rennes, the Aqua Mundo’s water temperature is 29°”.The offer is adapted to the user’s segment: family with baby, senior…User’s locationThe … Continued

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BMW – xDrive

BMW – xDrive

Campaign goalTo highlight the BMW xDrive technologyDisplay et mobile interstitial.ScenarioThe dynamic banner is driven by the user’s weather:Picture: snowy, rainy or sunny weatherText: displays the city, the temperature and weather conditionsData usedUser’s locationWeather and temperature  Click to display the banners    

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Verisure

Verisure

Campaign goalAcquisition and retargeting campaign to present Verisure anti-theft systems.Display & Mobile campaign.ScenarioAcquisitionThe message changes, depending on user’s location, displaying information about thefts in his area. “+10% of burglaries in Auvergne this year”.RetargetingThe message displayed is adapted to the user path on the Verisure website.3 random pictures of the anti-theft system are displayed in the … Continued

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La Poste – Mon Timbre en Ligne

La Poste – Mon Timbre en Ligne

Campaign goalsAcquisition and retargeting campaign for the “Mon Timbre en Ligne” service from La PosteScenariosThe message of the banner is adapted depending on :The user’s progress through the conversion funnel (DMP segments)The weather at the user’s locationData usedUser’s location and weatherAdvertiser’s DMPWording and images    “Cart abandonment” retargeting – snowy weather   Retargeting – Cloudy weather    Acquisition – Sunny weather  “Cart abandonment” … Continued

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Transavia

Transavia

Campaign goalsAcquisition and retargeting campaign for Transavia AirlineScenariosAcquisitionDisplay flight offers related to the user’s interests, determined by the Travel Audience segments.RetargetingIf no flight researchDisplay of top selling offers, with a departure at the closest airport.If flight researchDisplay of the flight searched+ related flights. Post click, redirection towards the website, with prefilled dates.Data usedData feed synchronization … Continued

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La Poste – Réseau Cadeaux

La Poste – Réseau Cadeaux

Campaign goalsMobile drive-to-store campaign for La Poste during the Christmas Period.ScenariosThe banner displays the nearest Post Office according to the user’s location.Data usedUser’s locationPost Offices addresses USER LOCATED IN LILLE  USER LOCATED IN NICE     

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Bien Ici

Bien Ici

Campaign goalsAlways on acquisition and retargeting campaign for Bien Ici, on web and mobile-webScenariosAcquisition : Depending on the user’s profile (new acquisition, purchase or rent affinity) and his location, the banner displays the top 3 of corresponding real estate properties.Retargeting : Depending on the location and the type of properties researched by the user, the … Continued

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OuiGo

OuiGo

Campaign goal Acquisition & retargeting campaign for OuiGoScenario Acquisition : depending on the user’s location, the banner displays a OuiGo offer with a departure from the closest train station.Retargeting : the banner display the OuiGo offer (date, arrival city and price) researched by the user. Dynamic criteria User’s locationBrowser historyOffer : wording and price     Acquisition – User located … Continued

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Système U

Système U

Campaign goalsDrive-to-Store : Highlighting ephemeral offers to incitate the user to go to Systeme U retailers.Multi-device : Desktop & MobileScenarioUser’s locationDisplay available promotional offers in the closest retailerEvery week, update of the offers and their prioritizationAfter click, redirection towards retailers landing pageTracking of products and retailers displayed13500 scenarios / 67 500 creatives displayedData usedAdvertiser feed … Continued

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Orpi – Contextualization

Orpi – Contextualization

Campaign goalAcquisition campaign for Orpi, contextualised on the Leboncoin website.Scenario The banner displays: 3 properties located in or close to the city searched by the user on Leboncoin website.If no city has been indicated : 3 properties close to the user’s locationOn the last slide, a map with the user’s location is displayed + the … Continued

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SNCF – Première Classe

SNCF – Première Classe

Campaign goal  Acquisition campaign to promote SNCF’s TGV 1st Class, on web and mobileScenarioDepending on the user’s location, the banner displays a TGV 1st Class offer with a departure from his city.Dynamic criteria  User’s locationSynchronization with the advertiser offer feed : destinations, wording and price LYON  RUFFEC   BREST  PARIS 

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Dacia

Dacia

Campaign goal  Acquisition “Web-to-Customer” campaign to encourage users to test the Dacia models of customers taking part in the operation.ScenarioDepending on the user’s location, the banner displays :The number of vehicles available for a test in his areaThe model fitting with the first available vehiclePost click, the user is redirected to a prefilled test-drive formula, … Continued

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Explorimmo

Explorimmo

Campaign goal  Retargeting campaign.ScenarioDepending on the user’s visited properties pages on the explorimmo.com website, the banner displays similar properties related to his search. Dynamic criteria  Location and features of the seen propertiesReal property offer : wording, image and priceLILLEMONTPELLIER

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Figaro Premium

Figaro Premium

Campaign goalsAcquisition campaign to promote Le Figaro Premium towards French speakers abroad, in more than 50 countries.ScenariosDepending on the location, the banner displays :The user’s town and its pictureThe offer’s availability hourDynamic criteriaLocationTown : wording and imageAvailability hours   Message displayed for a user in Sydney  Message displayed for a user in Washington Message displayed for a user in … Continued

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Allianz

Allianz

Campaign goal  Allianz Acquisition and display CRM campaign ScenarioThe banner and the message evolve depending of : The user’s progress through the conversion funnelThe user’s location and its current weatherDonnées activéesAdvertisers DMPUser’s locationWeatherImages & WordingPrice offer User who never made a price request, living in the mountainsUser who already got a quotation, while good weather 

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McDonald’s – McCafé

McDonald’s – McCafé

Campaign goalMcDonald’s Branding Campaign on mobile – web mobile and In-appScenariosThe interstitial evolves depending on the user’s location:The city and its real-time weather are displayed in the banner11 different products and wordings are displayed depending on the weatherThe responsive ad is automatically adapted to the format and to the tilting of the device.Dynamic criteriaLocationWeatherImagesWording  

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Aéroport Marseille – Provence

Aéroport Marseille – Provence

Campaign goalAcquisition campaignMulti-variant testingScenariosDistance scenario : the catchphrase will be automatically adapted to the user’s distance to the airport.Weather scenario : the catchphrase will be automaticallyadapted to the weather of the selected destinations.Multi-variant testing of the offers and the catchphrases.Dynamic criteriaUser’s location / WeatherProduct feed Depending on the distance to the airportAIX-EN-PROVENCE  ARLES Depending on the destination weather RHODES  NAPLES    

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Badoit

Badoit

Campaign goalBranding campaign linked to the « Vive la gastronomie » operation.Skins adapted to the user’s locationScenarioThe message on the  skin and its companion will be adapted to user’s city/areaDynamic criteriaUser’s location   Skins Lyon Skins Provence

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Voyages Sncf

Voyages Sncf

Campaign goalsInternational acquisition campaign ScenariosPropose to the user the top sales depending on the country in which he isBackground are adapted to the country7 countries / 6 languages / 9 campaign scenarios: Germany, Spain, Belgium, Luxembourg, Swiss, Netherlands and Italy.Differentiated click : the post-click opens to a reservation page prefilled.Data usedLanguage switching managementPricesDeparture / ArrivalPicture / … Continued

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Voyages SNCF

Voyages SNCF

Optimization of the production cost of the creatives, message and offer adapted to the user’s location, multilingual campaign… Voyages-sncf campaign, realized in partnership with Netbooster, handles cleverly the ADventori’s data-driven technology.

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Vicks

Vicks

Campaign goal Acquisition campaign.ScenarioThe banners is displayed only for the users located in geographical areas identified as “flu epidemic”. Dynamic criteria  User’s location“Flu epidemic” data feed               

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Renault

Renault

Since 2011, Renault uses ADventori’s technology to optimize its regional drive-to-store campaigns and its dynamic landing pages. Discover all the aspects of this long term partnership.

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Club Med

Club Med

Campaign goalsThe Club Med campaign, Acquisition and Weather Sensitive was part of the nationwide campaign « Besoin d’un break », and was designed to promote the 4 premium villages of the advertiser.Campaign setupThe campaign is based on the weather. The first frame displays the temperature in real time of the city where the user is located, and … Continued

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Kaufman & Broad

Kaufman & Broad

Campaign GoalsAcquisition & RetargetingLead generation for a real estate company in Ile de FranceScenarioAcquisition : Display the closest offers depending on the user’s locationRetargeting : Display the user’s last visited property programRedirect to a dedicated web-site with location-based offersDynamic criteriaUser’s locationDiscount / Product / Picture data-feeds     ACQUISITION, DEPENDING ON THE USER’S LOCATION       RETARGETING : DEPENDING ON THE … Continued

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Compagnie des Alpes

Compagnie des Alpes

ContextThe “ Compagnie des Alpes ” (CDA) is a world leader in the ski resorts market and the n°4 of the European leisure destinations. Following the strategic advice of Performics, ADventori has been asked to propose a one-to-one personalized experience by contextualizing display campaigns of CDA’s French and Belgian leisure parks.This campaign will be set … Continued

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Nexity

Nexity

Relevance of promimity is undeniable in real estate. Discover the campaign Nexity, using user’s location to personalise its banners.

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Heineken

Heineken

 Campaign goalsIn 2015, Heineken launch for the first time its campaign Support your bar. During this marketing operation, Heineken invites every internet user to vote for his favorite bar on supportyourbar.com.  This Web and mobile campaign aims to support the incentive operation of Heineken with its distribution network.ScenarioPresentation of 3 bars corresponding to the location of the … Continued

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BMW i3

BMW i3

Campaign goalsThe BMWi3 was created to raise the awareness of the new electric car of BMW, focusing on autonomy and using the charging carsharing system in France. ADventori helped to designed the campaign with 7 different creatives scenarios.ScenariosUsing the user’s location. The banner retrieves the good scenario based on his/her location (Autolib in Paris, journey … Continued

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Jaguar

Jaguar

Campaign goalsThe Jaguar campaign was designed to promote the Jaguar tour for the launch of the new XE.ScenarioThe banner will display the date of the Jaguar tour based on the user’s location.After the clic, the user is redirected to a Jaguar registration form.Data usedUser’s location  LYON  CAEN  MARSEILLE  NANCY     

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AXA Assistance

AXA Assistance

Campaign goalsAXA International campaign of Brand Awareness and Retargeting.ScenarioDepending on the user’s location:Displays offers matching with the user’s country.The message is translated in the right language with the right currency.Different message in acquisition and in retargeting.Post-click returns a page with the right language.Dynamic criteriaUser’s locationLanguage, Currency, changeCampaign elements : (price, visual…)    ACQUISITION – FRANCE RETARGETING – SPAIN  ACQUISITION – UK  RETARGETING … Continued

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Keljob

Keljob

Campaign goalPersonalized retargeting for the job board KeljobScenarioDisplay job offers depending on:Category of job offers already seenTheir locationDynamic criteriaBrowser history3rd party dataList of job offers in real-time  LYON    PARIS  

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HEINEKEN – EXTRACOLD

HEINEKEN – EXTRACOLD

Campaign goalHeineken acquisition campaign driven by temperatureScenarioUser’s locationThe campaign is displayed only if the user is in an area where the temperature is above 25°IAB Standards and Background takeoversDynamic criteriaUser’s locationTemperature  Temperature above 25°   Screenshot Background Takeover on L’équipe   Screenshot background takeover on Mensquare  

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Bouygues Immobilier

Bouygues Immobilier

Campaign goalsBouygues Immobilier launched its new Acquisition and Retargeting campaign with ADventori.Our technology allowed them to personalise, centralise and automate their banner creation.Campaign setupThe aim was to improve the conversion rate and analyse the campaign’s performance.Data CollectionReal-time activationPresent the property closest to the user and/or the ones he visitedAnalysis and optimization of campaignsCampaign launched to cover retargeting … Continued

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Amora

Amora

Campaign goalsAmora Acquisition campaign – Web & Mobile.Supports sales of Amora range in France with lead coupons.Scenario10 weather sensitive scenarios offering different products depending on the area : Paris/Province/ Coastal areas.Data basedContextual : weather and user’s locationCreative scenarios    AUTOMATIC USER’S LOCATION   PROVINCE COASTAL ZONE   

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Cadremploi

Cadremploi

Campaign goalPersonalized retargetingScenarioDisplays job offers depending on :Job offers already seenTheir locationThe contract typePersonalization of the banner depending on the user’s genderDynamic criteriaBrowser history3rd party dataList of job offers in real-time     MAN PROVENCE-ALPES-CÔTE D’AZUR    WOMAN ÎLE DE FRANCE  

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Costa Croisières

Costa Croisières

Campaign goalsDisplay Costa Croisière offers departing from cities near est users’ current locations. Campaign setupDynamic, real-time display of cruises departing from a city close to the user’s current location.Simultaneous display of regular and retargeting versions of ads.Dynamic data feeds usedUser’s current location   LILLE MARSEILLE 

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GROUPON

GROUPON

Campaign objectivesContextualization of Groupon ‘s offer, with an exclusive partnership with Leboncoin. The campaign focuses on Leboncoin’s data, and uses the Leboncoin category / product listing the user is currently visiting.Multi-variant testing on different scenarios and variables to optimize performance.Campaign setupThanks to the exclusive ADventori / Leboncoin partnership, the banner displays in real-time local Groupon deals matching … Continued

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BNP –  SNCF

BNP – SNCF

Campaign goalsAcquisition. Co-branded campaign BNP / SCNF : BNP offers graduates with Distinction the SNCF « young card ».Campaign setup2 scenarios, 3 creative: adapt messages before and after the results (4th of July).Before: – « Your opportunity begins July 4 »After: – 1 message for long travel distance – 1 for short (WE)User is geo-located. Depending on his location, … Continued

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Monster.fr

Monster.fr

Campaign goalsTraffic generating & acquisition campaign for monster.fr website : Pushing real-time job offers in the user area.Campaign setupThe banner displays the nearest job offers based on is locationPost-click: the user is redirected to the job offer page corresponding to his interestDynamic criteriaTwo Lengow feeds (“IT” et “Sales”) updated every hoursFully dynamic banners (display ads based on the number of deals available … Continued

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Laforêt

Laforêt

Campaign goalsAcquisition and Retargeting campaign for Laforêt + A/B testing of the presentation of the offer in the creative.Campaign setup2 creative scenarios are displayed so that the campaign can be A/B tested in order to select the best creative based on the buying strategy :Acquisition: display the “for sale” properties near the user.Retargeting:if the visited … Continued

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Bouygues Telecom

Bouygues Telecom

 Campaign goalsBouygues Telecom has launched a 100% Mobile acquisition campaign to promote its new 4G+ offer. This campaign engage users to change mobile operator.ScenariosThe user can be localized via IP.Highlighting the city where the mobile user is, to get his attention and to propose him the 4G+ offer.Differentiated click that redirects directly to the specified offer.Data usedUser’s … Continued

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Koolicar

Koolicar

Campaign goalAcquisition Campaign for Koolicar, car rental website between private owners.ScenarioRecruiting car owners and tenants, based on the location of the user.Dynamic criteriaMessage versioningLocation based ad     CAR OWNER SCENARIO RENNES    CAR TENANT SCENARIO LYON   

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