Weather

Test – get inspired – create scenarios This page is a support to help you create dynamic campaigns. Thanks to predefined scenarios and campaign templates, you can live test dynamic banners, download scenarios’ examples and pre-dynamised HTML banners. Yourbrand In order to showcase examples of scenarios and banners in a comprehensive manner, ADventori has created … Continued

Objective Acquisition and retargeting campaign in 3 countries (France, Portugal and Spain) to promote flights operated by Transavia. Scenario Acquisition Affinity segments: display of offers according to the identified interests of the Internet user. Weather: > If the weather is bad: highlight the bad weather conditions and display a destination in the mild weather. > … Continued

Objectives Acquisition Campaign for Decathlon Scenario The banner will display a message that will be adapted depending on user’s location and weather. Based on these elements, a specific product is promoted in the banner Data Used User’s locationImages, textsWeather Example of banner displayed when the weather is good Example of banner displayed when the weather … Continued

Objectives Acquisition and retargeting campaign for easyJet’s winter sales. Scenario Acquisition> If it uses an Analect interest segment: it will display a specific message and the relevant destination.> If the weather is bad at the user’s location: it will highlight the weather, and then displays a sunny destination.> If the weather is good: it will display … Continued

Campaign goalAlways-on campaign for Corsair.ScenarioThe banner is dynamic at several levels.If the user’s weather is bad Weather & temperature are displayed then 3 destinations with a summer weather.If the weather is good1 or 3 top destinations are displayed without weather message.Depending on the user’s locationIf in the parisian area : Flight offerIf not in parisian … Continued

ObjectivesAcquisition campaign, shows the most relevant tire product.ScenarioTwo weather animations : snow and rainThe wording being selected based on temperature and geolocation.Highlighting the appropriate tire product. Data UsedUser’s locationImages, textsWeather   Alpin6 : snow zone and temperature < 7° (TRAUNSTEIN) CrossClimate : no snow and temperature < 7° (SONDERSHAUSEN) Alpin6 : snow zone and temperature < 7° … Continued

 Campaign goalBranding campaign, highlighting the roller shutter of the Velux brand.IAB standards & skinsScenario The user is geolocated.The banner displays then the most relevant advantage of the roller shutter, depending on the current weather.Data usedUser’s locationWeather  Advertising message in sunny weather       Advertising message in rainy weather  

Campaign goalsAlways on acquisition campaignScenariosUser affinity scenario : The banner displays offers depending on user interest segments determined by Travel Audience and Travel Tising.Weather scenario : Depending on the user’s location, the banner displays : –  3 travel offers from his departure city – The weather in the departure and in the arrival city if there is … Continued

Campaign goalTo highlight in a creative way the La Plagne Ski resort and increase its bookings.Campagne desktop et mobile, In french & englishScenarioThe banner will display a message which will be adapted depending on:User’s language (FR or EN)The user’s city weather in real-timeThe La Plagne weatherThe distance between the user and the ski resortData usedUser’s … Continued

Campanile is using ADventori’s DCO technology for communicating its brand promise. This cross-device and multi-format campaign is operated with IPG Mediabrands to promote events organised in the Campanile Hotels closed to the user, as well as the gatering offer.

ObjectiveAcquisition campaign promoting the « Suprême d’Hiver » burgers by Quick during the winter season.Sliding Skin ad format.ScenarioThe visual and wording displayed on the skin ad are adapted to the weather and tempererature: snow, very cold, rain, cold…Data usedWeatherTemperature    Sliding Skin ad adapted to the weather: snow  Click on the player to watch   Sliding Skin ad … Continued

 ObjectiveAcquisition campaign promoting Carrefour’s Express Delivery Service.ScenariosDepending on the user’s weather and time:Visual and wording adapted to the weatherDisplay of the estimated time of deliveryData usedTime + delivery timeUser’s locationWeather    Weather: rain – Time: 16h03   Weather: sun – Time: 09h10    Skin format, Weather: sun– Time: 12h29      

Campaign goalsBranding and acquisition campaign on desktop, mobile, video and skin formatsScenariosDepending on the date, the hour and the geolocation of the user, the ad displays the restaurants or the events organised nearby :On desktop and mobile: a Vpaid video composed of a dynamic slide followed by an advertising spotOn mobile (in-app): a dynamic banner … Continued

Campaign goalAcquisition campaign highlighting all the Center Parcs offers.ScenarioA/B test of 2 scenariosReal-time weatherThe user’s city temperature & weather is compared to the temperature of the Center Parcs swimming pool: « While it’s 8° in Rennes, the Aqua Mundo’s water temperature is 29°”.The offer is adapted to the user’s segment: family with baby, senior…User’s locationThe … Continued

Campaign goalAcquisition & retargeting campaign highlighting Pierre & Vacances Ski resorts residences.ScenarioThe banner is personalised, according to:The weather: Different catch line depending on whether it is snowing or clear blue sky in the ski resort.The segment/target: Messages and pictures adapted to the targeted segment (family with kids, young adults…).The resort offer: Random display of several accommodations matching the … Continued

Campaign goalTo highlight the BMW xDrive technologyDisplay et mobile interstitial.ScenarioThe dynamic banner is driven by the user’s weather:Picture: snowy, rainy or sunny weatherText: displays the city, the temperature and weather conditionsData usedUser’s locationWeather and temperature  Click to display the banners    

Campaign goalsAcquisition and retargeting campaign for the “Mon Timbre en Ligne” service from La PosteScenariosThe message of the banner is adapted depending on :The user’s progress through the conversion funnel (DMP segments)The weather at the user’s locationData usedUser’s location and weatherAdvertiser’s DMPWording and images    “Cart abandonment” retargeting – snowy weather   Retargeting – Cloudy weather    Acquisition – Sunny weather  “Cart abandonment” … Continued

Campaign goalHighlight Norauto’s Winter offerDynamic skins and display, adapted depending on the weather.ScenarioUser’s locationDifferent animations and offers depending on the user’s weather : coldness, rain or snowIntegration of the closest Norauto center addressData usedUser’s locationWeatherNorauto center addresses   Drop in temperature   Snow prevision Drive-to Store banners      

Campaign goalAcquisition and drive-to-storeWeather sensitive campaignScenarioThe offer displayed will depend on the temperature at the user’s location.Data usedUser’s locationTemperature       

Campaign goal  Allianz Acquisition and display CRM campaign ScenarioThe banner and the message evolve depending of : The user’s progress through the conversion funnelThe user’s location and its current weatherDonnées activéesAdvertisers DMPUser’s locationWeatherImages & WordingPrice offer User who never made a price request, living in the mountainsUser who already got a quotation, while good weather 

Campaign goalMcDonald’s Branding Campaign on mobile – web mobile and In-appScenariosThe interstitial evolves depending on the user’s location:The city and its real-time weather are displayed in the banner11 different products and wordings are displayed depending on the weatherThe responsive ad is automatically adapted to the format and to the tilting of the device.Dynamic criteriaLocationWeatherImagesWording  

Campaign goalAcquisition campaignMulti-variant testingScenariosDistance scenario : the catchphrase will be automatically adapted to the user’s distance to the airport.Weather scenario : the catchphrase will be automaticallyadapted to the weather of the selected destinations.Multi-variant testing of the offers and the catchphrases.Dynamic criteriaUser’s location / WeatherProduct feed Depending on the distance to the airportAIX-EN-PROVENCE  ARLES Depending on the destination weather RHODES  NAPLES    

Campaign GoalsAcquisition campaign driven by the weather, on the LeBonCoin.fr website.Skins and companion format (300X600)ScenarioPassbackUser’s LocationCampaign will only be displayed to user’s who are in an area where it is rainingDynamic CriteriaUser’s locationWeather   SKINS 

Campaign goalsThe Club Med campaign, Acquisition and Weather Sensitive was part of the nationwide campaign « Besoin d’un break », and was designed to promote the 4 premium villages of the advertiser.Campaign setupThe campaign is based on the weather. The first frame displays the temperature in real time of the city where the user is located, and … Continued

ContextThe “ Compagnie des Alpes ” (CDA) is a world leader in the ski resorts market and the n°4 of the European leisure destinations. Following the strategic advice of Performics, ADventori has been asked to propose a one-to-one personalized experience by contextualizing display campaigns of CDA’s French and Belgian leisure parks.This campaign will be set … Continued

Campaign goalCharles & Alice acquisition campaignMulti-variant testingScenarioDisplays a different message depending on:WeatherTiming / HoursRandom display of:Charles & Alice ProductsWordingsCTACampaign optimization after evaluation of every elementDynamic criteriaLocation & WeatherTiming / Hours  Time from 7am to 11am  Time from 4pm to 6pm   Weather Sunny  Weather Sunny Spell  

Campaign goalHeineken acquisition campaign driven by temperatureScenarioUser’s locationThe campaign is displayed only if the user is in an area where the temperature is above 25°IAB Standards and Background takeoversDynamic criteriaUser’s locationTemperature  Temperature above 25°   Screenshot Background Takeover on L’équipe   Screenshot background takeover on Mensquare  

Campaign goalsAcquisition campaign for McDonald’s using the weather forecast solution on mobile in order to increase in-store traffic.Campaign setupThe user can be localized via his/her mobile phone; once done, an interstitial is displayed based on the weather forecast of his/her location, proposing a discount in a nearby McDonald.Dynamics criteriaWeather forecast feedUser’s locationTime of the day    GOOD … Continued

Campaign goalAcquisition campaign for Leroy Merlin in order to increase in-store traffic.Campaign setupOffering products based on the current weather forecast and the user’s location.Dynamics criteriaUser’s locationWeather forecast feedProduct feed  MARSEILLE LYON   LILLE    

Campaign goalsThis winter, Norauto released a dynamic display campaign to promote its Winter tires range.Web-to-Store campaignScenarioDepending on the user’s location and the weather, the banner displays in real-time the temperature and the nearest store.For this campaign, ADventori usesUser’s locationWeather forecast feedThe retail outlets listUsing theses feeds allows the banner to present the appropriate and personalized … Continued

Campaign goalsAmora Acquisition campaign – Web & Mobile.Supports sales of Amora range in France with lead coupons.Scenario10 weather sensitive scenarios offering different products depending on the area : Paris/Province/ Coastal areas.Data basedContextual : weather and user’s locationCreative scenarios    AUTOMATIC USER’S LOCATION   PROVINCE COASTAL ZONE   

Campaign goalBranding & Acquisition campaign for the new Michelin CrossClimate tires.ScenarioAccording to the user’s location, the creative displays :The user’s cityReal-time temperature and weatherReal-time weather and temperature help to promote the benefits of the CrossClimate.Dynamic criteriaLocation based adWeather  Storm Brest  Clear Perpignan   Cloud Strasbourg  Rain Lille  

Campaign goalSpecial Deal with Prisma sales agency for PrésidentScenarioDisplay the offers « tartiflette » and « fondue » under optimal weather conditions consumption: below 10 °C.Dynamic criteriaWeather trigger with the Sales AgencyPassBack outside weather conditions.  Fondue  Tartiflette   

Campaign goalAcquisition Campaign for BNP ParibasScenarioEncouraging consumers to use BNP Paribas account inquiry application, on the move.4 scenarios : rainy, sunny, cloudy, stormy.Data basedUser’s locationWeather  STORMY IN LILLE  RAINY IN PARIS     SUNNY IN MARSEILLE     CLOUDY IN LYON  

Campaign goalsRaise the awareness of the new Kipsta Decathlon thermo-sensible product.Campaign setupDisplay the product according to the current weather : rain, snow, cold weather…The ad evolves according to user’s location and weather.Call-To-Action to the website page.Dynamic data feeds usedGeolocationWeather forecastCreation adapted   PARIS STRASBOURG TOULOUSE  SAINT-JEAN-DE-LUZ