The weather influences consumer behavior. Can your digital advertising reflect today’s weather?
The Weather scenario will adapt messages to current weather, or a forecast. ADventori provides turnkey DCO solutions for using weather data in your advertising campaigns in three different ways:
- As a gimmick, a unique way of attracting attention and creating a bond with users by displaying the day’s weather or a forecast – Amora – Club Med
- As a way to show how a weather-sensitive product can be used in different weather conditions – Ralph Lauren – McDonald’s– Leroy Merlin – Decathlon
- As a pre-bid targeting trigger to decide whether to display a particular message based on pre-defined weather conditions – Transavia – Ooshop – Heineken Extra Cold
Check out our many other examples of campaign scenarios that use weather feeds.