Acquisition & retargeting campaign for OuiGo
- Acquisition : depending on the user’s location, the banner displays a OuiGo offer with a departure from the closest train station.
- Retargeting : the banner display the OuiGo offer (date, arrival city and price) researched by the user.
- User’s location
- Browser history
- Offer : wording and price
Acquisition – User located in Aix-en-Provence
Retargeting – Lyon / Avignon research
Acquisition – User located in Lyon
Retargeting – TGV Haute Picardie/ Rennes research