OuiGo | ADventori

Campaign goal

Acquisition & retargeting campaign for OuiGo

Scenario

Acquisition : depending on the user’s location, the banner displays a OuiGo offer with a departure from the closest train station.
Retargeting : the banner display the OuiGo offer (date, arrival city and price) researched by the user.

Dynamic criteria

User’s location
Browser history
Offer : wording and price

tradelab

ouigo

Acquisition – User located in Aix-en-Provence

Retargeting – Lyon / Avignon research

Acquisition – User located in Lyon

Retargeting – TGV Haute Picardie/ Rennes research

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