Campaign goal 

Acquisition & retargeting campaign for OuiGo


  • Acquisition : depending on the user’s location, the banner displays a OuiGo offer with a departure from the closest train station.
  • Retargeting : the banner display the OuiGo offer (date, arrival city and price) researched by the user.

Dynamic criteria 

  • User’s location
  • Browser history
  • Offer : wording and price








Acquisition – User located in Aix-en-Provence





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