Orchestrate OUIGO's red wire digital communication and special operations to promote their highlights.
Acquisition and retargeting campaigns.
Historically, OUIGO's acquisition campaigns were siloed by objectives and budgets.
In 1 year, our client OUIGO went from 9 campaigns per year + 1 red thread to 4 peak campaigns and one red thread. Its creative costs have been cut by 50%, online times have been optimized, and collaboration between agencies has been smoothed and streamlined.
The highlights cover subjects linked to high-potential, dated communication periods: sales openings, destocking, station openings.
The red thread responds to a standard acquisition scenario, and has the flexibility to be adapted during peak campaigns, where when conditions are right, peak messages take precedence over red thread messages.
Acquisition: Depending on the user's geolocation, the banner displays an offer departing from the nearest station with a random destination.
Retargeting: The banner displays the last OUIGO offer (date, departure and arrival city and price) searched for by the web user.