Campaign Ouigo


picto cibleOrchestrate OUIGO's red wire digital communication and special operations to promote their highlights.

picto cibleAcquisition and retargeting campaigns.


Historically, OUIGO's acquisition campaigns were siloed by objectives and budgets.

In 1 year, our client OUIGO went from 9 campaigns per year + 1 red thread to 4 peak campaigns and one red thread. Its creative costs have been cut by 50%, online times have been optimized, and collaboration between agencies has been smoothed and streamlined.

The highlights cover subjects linked to high-potential, dated communication periods: sales openings, destocking, station openings.

The red thread responds to a standard acquisition scenario, and has the flexibility to be adapted during peak campaigns, where when conditions are right, peak messages take precedence over red thread messages.

picto cible Acquisition: Depending on the user's geolocation, the banner displays an offer departing from the nearest station with a random destination.

picto cible Retargeting: The banner displays the last OUIGO offer (date, departure and arrival city and price) searched for by the web user.

Data used

Advertiser data: routes, prices, dates, wording

DCO banners

picto mégaphone

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