ADventori worked with 366 to develop a multi-local strategy, with desktop and mobile banners used in the regional daily press displaying the various points of sale located near the user, with an interactive store locator.
366 can now offer advertisers a complete branding experience, and users a unified cross-device journey with interactive banners in multiple formats.
366 has been the sole sales house for French regional dailies since 2014. By leveraging ADventori’s data-driven technology, 366 helps advertisers to achieve their main objective of integrating local business and branding while maintaining consistency nationwide.
This dynamic solution drives digital traffic to stores by helping users find their nearest point of sale thanks to interactive banners.
This packaged solution will significantly reduce campaign launch time, ensure users are protected by complying with the GDPR, and optimize data use (e.g. geolocation).
This partnership with ADventori is part of the simplification process that has been under way at 366 for several years. 
Luc Vignon - Deputy CEO responsible for digital transformation at 366
ADventori adapted its packaged solution for DCO web-to-store formats to meet the business and strategic challenges of 366 and its advertisers. This solution provides a catalog of turnkey campaigns that considerably reduces campaign launch time :
Creating a packaged solution with two available formats, Promax and Hexago, which can be quickly deployed to campaigns run by 366’s advertisers.
Dynamic HTML5 desktop and mobile banners consistent with the advertiser’s visual identity: logo, graphics, form of expression.
Displaying the geolocated points of sale near the user, with store address, opening hours, contact information and special offers.
Data use (for which 366 obtains prior consent): geolocation, weather, dates, destinations, first- or third-party data, price/promotions, inventory produced.
Several personalized redirection options: dedicated landing page, points of sale list (provided either by ADventori or through an advertiser’s dedicated site), personalized URL for each point of sale.
Promax features :
Integration of advertiser’s video directly in the banner ad in both desktop and mobile formats.
Traffic driven to stores using an interactive store locator that users can access within the banner itself; they can zoom and move around within the integrated map and search for a route to the point of sale by entering their departure address.
Use of cartography developed by ADventori to generate the maps displayed.
Hexago features :
Display of special offers or product promotions available at the point of sale by integrating a catalog or product feed as a carousel.
We are delighted to have built this tailor-made solution, which integrates the challenges of local sales and branding while taking into account the constraints that cartography and interaction place on ad serving, for example.
